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Marketing Start-Up Kit
Copyright © 2007 Robert Middleton - Action Plan Marketing. Do not duplicate without permission
 
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Marketing Start-Up Kit
Copyright © 2007 Robert Middleton - Action Plan Marketing. Do not duplicate without permission
 SEVENSIMPLE STEPSTO ATTRACTINGMORE CLIENTS 
An Introductory Audio Program and WorkbookAction Plan Marketing
210 Riverside DriveBoulder Creek, CA 95006831-338-7790rjm@actionplan.comwww.actionplan.comCopyright © 2007 Robert MiddletonAction Plan MarketingAll Rights ReservedMaterials and forms in this workbook are for your use only.If you wish to duplicate them for any reason, written permission
Start-Up Kit
MARKETING
 
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Marketing Start-Up Kit
Copyright © 2007 Robert Middleton - Action Plan Marketing. Do not duplicate without permission
Purpose of the Marketing Start-Up Kit
The purpose of the
Marketing Start-Up Kit
is to introduce you to the Action Plan Mar-keting system of attracting clients. It is a proven approach to attracting clients with integ-rity and without manipulation.
This Workbook was designed to go with the Start-Up Kit Audio Program
that ex-plains the concepts in this Workbook in much greater detail. Just open and play the audioand follow along with the workbook.
Click here to open the Audio FileTo get the most value, I recommend printing out the Workbook
and making notesin it as you go. By the time you have completed this program, you’ll have a completelynew picture of what marketing is and how it can work for you to attract all the clients youwant.
Ready? Here we go...The Seven Fast Track Steps are as follows:1. Marketing Ball
- The Game of Marketing
2. Marketing Mindset -
The Inner Game of Marketing
3. Marketing Syntax
- The Language of Marketing
4. Core Marketing Message -
The Value of Marketing
5. Marketing Information
- The Currency of Marketing
6. Marketing Tactics
- The How-To of Marketing
7. Marketing Action Plans
- The Structure of Marketing
Before we start working on any actual marketing, we need to look at whatmarketing actually is and how it works. We look at marketing as a game and callthat game “Marketing Ball.” 
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