Long-Term Objectives and

Strategies

Submitted to
Prof. Dr. Motaher Hossain 
(Course code: MGT-550E)
Submitted by
Mohammad Al Amin
ID-1610523
 Long-Term Objectives and Strategies
Learning objectives

 Describe the long term objectives in seven area,

qualities of long-term corporate objectives and
balanced scorecard
 Explain generic strategies
 Importance of the value disciplines
 Describe of 15 grand strategies that decision makers
use in forming their company’s competitive plan
 Understand the creation of sets of long-term
objectives and grand strategies options
Longterm objectives
Long term objectives are part of the strategic planing
process where are vision and mission statement in the
organiztion.
strategic manager think that are the best strategies for
sustainable business. So stretegic manager achive to long
term prosperity, they establish long term objectives in seven
areas:
oProfitability
oProductivity-
oCompetitive position
oEmployee development
oEmployee relation
oTech leadership
oPublic responsibility
Qualities of long term objectives
� There are five criteria that should be used in preparing
long-term objectives:
Flexible
Understa
nble

Measurab
le

Suitable

Motivatin
g
The balance scorecard
Used to identify, improve, and control a business's various functions and resulting
outcomes.
Developed by Robert S. Kaplan and David P. Norton, it directs a company to link its
own long-term strategy with tangible goals and actions

Financial performance
Customer knowledge
Internal Business processes
Learning and growth
Generic strategies
Michael Porter developed three generic strategies, that a
company could use to gain competitive advantage, back in
1980. These three are: cost
leadership, differentiation and focus.

Low-cost leadership

Differentiation

Focus
 The Value Disciplines
 Operational Excellence - Operational excellence is a
mindset that embraces certain principles and tools to
create sustainable improvement within an organization,
lead the industry in price and convenience by pursuing a
focus on lean and efficient operations.
 Customer Intimacy - catering to customers and
potential customer needs, wants, and opinions. It is
putting a focus on relationship marketing and fostering
long-term client relationships and customer lifetime
value.
 Product Leadership - Companies that pursue the
discipline of product leadership strive to produce a
continuous state of state-of-the-art products and services
Grand Strategies
Grand strategies, often called master or business strategies, provide basic direction for strategic actions.
Indicate the time period over which long-rang objectives are to be achieved.

 Conglomerate
 Concentrated growth diversification
 Market development  Turnaround
 Product development  Divestiture
 Innovation  Liquidation
 Horizontal integration
 Bankruptcy
 Vertical integration
 Joint ventures
 Concentric diversification
 Strategic alliances
 Consortia
 Selection of Long-Term Objectives and Grand
Strategy Sets

 Strategic manager simultaneously try to forecast

an available grand strategy can take advantage of
preferred opportunities so the tentative objectives
can be met. then, three distinct but highly
interdependent choices are being made at one
time.
 Sequence of Selection and Strategy Objectives

  The selection of long-range objectives and grand

strategies involves simultaneous, rather than
sequential, decisions.
 While it is true that objectives are needed to
prevent the firm’s direction and progress from
being determined by random forces, it is equally
true that objectives can be achieved only if
strategies are implemented.