Professional Documents
Culture Documents
Cross-cultural
comparisons ignoring emic
approaches are seen as invalid.
Emic Approaches:
- Study behaviour from within a culture
- Study only that culture
- Produce findings significant only within
that culture
Etic Approach
DerivedEtic: most human behaviour is
common to humans but cultural factors
influence development/display of
behaviour
EticApproaches:
- Study behaviour outside a culture
- Study many cultures
- Produce findings considered to apply to
Cultural Equivalence
Cultural
Bias in Obedience Studies
Unless we can rule out differences in how
these studies were carried out, we
cannot be sure that findings tell us much
about members of these cultures.