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Implementing Enterprise 2.0: Chapter 4 - Key Benefits and Risks

Implementing Enterprise 2.0: Chapter 4 - Key Benefits and Risks

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Published by Ross Dawson
Chapter 4 of Implementing Enterprise 2.0 (www.ImplementingEnterprise2.com) on Key Benefits and Risks
Chapter 4 of Implementing Enterprise 2.0 (www.ImplementingEnterprise2.com) on Key Benefits and Risks

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Published by: Ross Dawson on Mar 26, 2009
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ImplementingEnterprise 2.0
A practical guide to creating business valueinside organizations with web technologies
Version 1.1February 2009
Ross Dawson
and the Advanced Human Technologies team
Vesion 1.1Febuy 2009195 gesFu coo
For organizations that are seeking a thorough andpractical reerence on how to create value withEnterprise 2.0 approaches,
Implementing Enterprise 2.0
isthe most comprehensive, pragmatic, and cost-eectiveanalysis available on the market.
Implementing Enterprise 2.0
provides detailed coverageo each step on the Enterprise 2.0 journey, assistingexecutives to understand benefts and risks, takeinormed action, and implement successul initiatives.
Tbe of contents
© 2009 Advanced Human Technologies. Permission is granted to distribute and print this pd reely.
Chapter 4
Key Benefts And Risks
Fo fee ctes, odeing infotion nd ote Enteise 2.0 esouces go to:
SamplE ChapTEr
Section 1
Fundamentals Of Enterprise 2.0
1 What Is Enterprise 2.0?2 Web 2.0 And The Enterprise3 The New Enterprise4 Key Benefts And Risks9132331
Section 2
Enterprise 2.0 Strategy
5 Enterprise 2.0 ImplementationFramework 6 Identiying Barriers To Enterprise 2.0Adoption3943
Section 3
Governance And Policies
7 Governance8 Setting Policies5159
Section 4
Creating Business ValueFrom Enterprise 2.0 Tools
9 Wikis In The Enterprise10 Blogs In The Enterprise11 Social Networks In The Enterprise12 RSS And Syndication In The Enterprise13 Social Bookmarking In The Enterprise14 Microblogging In The Enterprise6977839197103
Section 5
Practical Implementation
15 Getting Buy-In16 Building A Business Case17 Pilots18 User Adoption111117127137
Section 6
19 Implications For IT20 Implications For HR145149
Section 7
Technology Options
21 Key Options For Enterprise 2.0 Sotware22 Enterprise Platorms23 Enterprise Content Management24 Wikis25 Blogging26 Enterprise Social Networking27 Enterprise RSS28 Prediction Markets163165169171177181187189
Section 8
A GlossaryB ReerencesC Sample Policies192193194
 In assessing benets and risks o implementing Enterprise 2.0 to
organizations, actors including organization size, age distribution,knowledge intensity, and organizational culture need to be considered. Key potential benets o implementing Enterprise 2.0 include
productivity and eciency, staf engagement, knowledge sharing, andenhanced reputation. Key potential risks and concerns o implementing Enterprise 2.0
include security, loss o control, impact on reputation, inormationreliability, and productivity impact.  There are counterpoints and responses to each o the potential risks
and concerns.
Key Benefts And Risks
Chapter 4:
Assessing Benets And RisksTo The Organization
Implementing Enterprise 2.0 is about change. New technologiesare deployed, work processes evolve, and possibly organizationalstructures shit.Benets and risks are associated with any change. Agovernance-based approach to Enterprise 2.0, as taken in thisreport, requires examining, understanding, and addressingthese benets and risks in order to take make eectivedecisions in guiding the organization.
Relevance to specifc organizations
The potential benets and risks o Enterprise 2.0 apply verydierently depending on your organization. Following are some othe parameters that will impact how benets and risks may apply.
Organization size
There are greater potential benets to larger organizations inenhancing internal workfow and communication, however thereare increased challenges in achieving them.
Employee distribution
Organizations with more oce locations, in more countries,with more sta working sometimes rom home, will havesignicantly greater benets rom implementing web-basedtechnologies.
 Age distribution
Companies with a younger employee age prole will ndEnterprise 2.0 initiatives particularly relevant and useul.However there is also specic value or organizations that havea signicant proportion o their sta retiring in coming years, orknowledge capture and connection.
Each industry has specic characteristics that impact therelevance and value o Enterprise 2.0 initiatives. For exampleinvestment banks have imperatives o eective inormation fowand tend to have younger technology-savvy sta, though alsohave specic regulatory and security constraints.
See Chapter 7 on Governance ordetails o the governance process

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