GOOLDEN BOOK

Market Place Online

GOLDEN BOOK

Our Website

Vision:
Increasing reading hours among the people

Become One of the easiest way to order books

Provide the accessibility for books, textbooks, E-books, audio books, journals, magazine

Mission:
provide online website and marketplace for ordering books:

 The GOOLDEN BOOK will strive to achieve the following objectives: Become the leading Internet student-to-student marketplace Attract 500,000 registered users in the first year Achieve 50,000 visits per month Establish sustainable profitability within the first year

Mission:
Transfer and delivery books to most of the Asia countries:

Mission:
create a link between members to sell and buy scarce books

Value proposition:
Sufficient Application for choosing book. short time for choosing your favorite book Use friendly ordering process for non-usual users Fast delivering Make contract with well-know publisher and supplier.

Services:
Giving personal profile and Become the member of the site. Delivering books in the right place in short time. by buying each book, introduce some related Books to it. Introducing the top popular books or most buying books each week, month, and year with short description to the members. (looking site).

Business Model:
Post Office Supplier Publisher

Online Banking

Individual

B2B

B2C

post

customer

company

email

customer

Log in

payment

payment

Choose book Post Search Book

,0 ,0

,0 ,0
Helen, 54,250

Farzad, 54,250 Sasan, 54,250

Arman, 54,250

2011 Revenue Advertising Revenue Total Revenue

2012

2013 719760 4000 723760

2014 959680 8000 967680

2015 1439520 9000 1448520

239920 479840 500 1000

240420 480840

2011 Advertising Rent Expense Other Expense Salary Expense 2000 10,000 5,000 60,000

2012 4000 10,000 5,000 60,000

2013 3000 10,000 13,500 60,000

2014 2000 10,000 17,000 60,000

2015 1000 10,000 24,000 60,000

Publisher Expense
Annual Cost

200,000
277,000

400,000
483,000

600,000 800,000
686,000 889,000

1,200,000
1,295,000

1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 2010 FC TC TR

2011

2012

2013

2014

2015

2016

 Niche Marketing ; pick a hot and thin niche Affiliate Marketing 6 key principles of persuasion: 1. Connection, 2. Scarcity, 3. Sympathy, 4. Reputation, 5. Popularity, 6. Persistence. Search engine optimization, E-mail marketing Display advertising Geomarketing Google AdWords tool Using forums

Strengths
. Time-saving . Availability . finding scarce books
Opportunities Defeat competitors in this particular field(finding rare books . huge number of customers in near future . advertising demand

Weaknesses Online business may face some technical problems . insufficient number of books . Error in collecting and uploading information .making relationship between customers could be hard goal to achieve

Threats New sites with better competitive advantage . problem in shipment and delivery

Lower Cost

Differentiation

Broad Target

Cost Leadership

Differentiation

Narrow Target

Cost Focus

Focused Differentiation

Thank You

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