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  • Managing Pportfolio From Customer'S Perspective: Maintained?

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    Prutha Tikale
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    This document discusses 4 portfolio decisions from a customer's perspective: 1) Whether to maintain a product, brand, or business, 2) Whether a product can be modified to warrant keeping, 3) Whether to streamline a product out, and 4) What can be created to fill gaps. It also lists 3 ways a product's job can be modified: 1) Get the job done differently 2) Do an adjacent job 3) Do the job in different circumstances.

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    This document discusses 4 portfolio decisions from a customer's perspective: 1) Whether to maintain a product, brand, or business, 2) Whether a product can be modified to warrant keeping, 3) Whether to streamline a product out, and 4) What can be created to fill gaps. It also lists 3 ways a product's job can be modified: 1) Get the job done differently 2) Do an adjacent job 3) Do the job in different circumstances.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    21 views1 page

    Managing Pportfolio From Customer'S Perspective: Maintained?

    Uploaded by

    Prutha Tikale
    This document discusses 4 portfolio decisions from a customer's perspective: 1) Whether to maintain a product, brand, or business, 2) Whether a product can be modified to warrant keeping, 3) Whether to streamline a product out, and 4) What can be created to fill gaps. It also lists 3 ways a product's job can be modified: 1) Get the job done differently 2) Do an adjacent job 3) Do the job in different circumstances.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    MANAGING PPORTFOLIO FROM CUSTOMERS PERSPECTIVE

    Portfolio decision #1: Should a product, brand, or business be maintained?


    Portfolio decision #2: Can a product be modified to warrant being kept in the portfolio?
    1. Get the job done differently 2. Do an adjacent job 3. Do the job in different circumstances

    Portfolio decision #3: Should a product, brand, or business be streamlined out of the portfolio? Portfolio decision #4: What can be created to fill the remaining gaps in the portfolio?

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