JOHN REY BALIGUAT

12 MACINTOSH
ENTREPRENEURSHIP M8
JUMSTART
Activity 1. WHO AM I?

A. Direction: Choose the correct word/s related to marketing inside the box
that best associates the image icon in each number. You can choose more
than one answer. Write it in your Entrepreneurship notebook.

Product Advertisement Seller Delivery

Marketplace Package Business Profit
Price Distribution Goods Endorsing
Shop Wrapping Promotion People
Service Staff Store Service Bagging

1. 2. 3.

WRAPPING PEOPLE _ DELIVERY

PACKAGE SELLER_ SERVICE
BAGGING_ SERVICE STAFF_ DISTRIBUTION
_ _
_

STORE PRODUCT
MARKET PLACE PRICE
_ SHOP PROMOTION
ADVERTISEMENT
 Activity 2. WORD HUNT

Direction. Find and circle the correct word hidden in the grid that best describe
the given statement below. The words run through horizontal, vertical or diagonal
directions. Copy the grid and answer in your Entrep notebook.

P S F I R P T A R
E R M N Y E T O S
1. It is where the product accessible to the
O T I A E T R Y T consumer.
2. Workers at the enterprise that deliver
P S O C R S F C O goods and services to the consumers.
L R A O E K U G C 3. It is the strategy used by businessmen
usually in the form of advertisement.
E L B G Z D E T K 4. It refers to the goods and services
P R O M O T I O N offered to the consumers.
5. The amount changed to every goods
N W O R C M I X H and services that the customer pays.
L N P O S I T I I
Exercise 1.

Direction: Study the given product below. Describe its characteristics by checking
the columns under the categories of product. Copy and answer it in your Entrep
notebook.

USE DURABILITY TANGIBILITY

Product Consumers Industrial Non-
Durable Tangible Intangible
good goods durable
1. Ingredients
for baking √ √ √
cake
2. Life
insurance of √ √ √
my parents
3. Oven √
toaster for √ √
baking
4. Carpentry √ √ √
Tools
5. Set of
computers for √ √ √
the shop

Exercise 2.

Direction: Read carefully the given situation in each number. Identify the correct
method used in promotional mix. Write your answer in your Entrep notebook.

SALES PROMOTION 1. Mila offers 30-minute free access to internet for

regular customers during week end in her computer shop.
PERSONAL SELLING 2. A sales representative of kitchen wares came to
your home to present a demo on their product.
ADVERTISING 3. An electronic company will give cash incentive for
those who will join their contest in the social media.

ADVERTISING 4. A cellphone manufacturer campaigns their brand

new feature cellphones through social media and televisions.
PUBLICITY 5. Cora who is a popular online seller o slimming
coffee is invited to a talk show to elaborate the benefits and other
information about her products

2
Activity 2. Marketing Plan Making.

Task 1. Think of your own brand name. MOONNET

Task 2. Create your own market plan applying the 7P’s of marketing mix.
Below are guided questions to come up your own market plan.
Write it in paragraph form.
Guide Questions:
1. What is the new brand name of your product? MOONNET
2. What feature/s of your product different from the existing one?
IT’S AFFORDABLE AND FASTEST INTERNET IN THE
PHILIPPINES.
3. Where will you going to sell you product? PROVINCE
4. Where will you position your market place to attract your target
customer? INSIDE THE MALL
5. How much is the possible price? Is it higher or lower? Why?
LOWER PRICE,BECAUSE IT WAS BUILT FOR EVERYONE.
6. Who are your target customers? EVERYONE/TEACHERS/WFH
7. How will you promote your own product?
BY POSTING THROUGH ONLINE AND BY USING PERSONAL SELLING
SO THAT I CAN EXPLAIN PROPERLY ON HOW DOES IT WORKS.

Product Inside Our House

 Task 3. For packaging, draw your own version of your new product.

Task 4. Create a short tagline or jingle for establishing the identity of your product.

THE FASTEST INTERNET IN THE PHILIPPINES

GAUGE
D 1. 6.A

G 2. 7.B

E 3. 8.A

F 4. 9.B

A 5. 1O.A