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ITC Term Paper

ITC Term Paper

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Published by: mahe202020 on Apr 02, 2009
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12/10/2012

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TERM PAPER ONITC LIMITED (TOBACCO DIVISION)
FOR STRATEGIC MANAGEMENTANDSUPPLY CHAIN MANAGEMENTUNDER THE GUIDANCE OFPROF. ASOKUMAR VIT BUSINESS SCHOOLVIT UNIVERSITY
COMPLETED BYAYYAPPAN (07 MBA 000)M. KARTHIK (07 MBA 050)K.A. GOPINATH (07 MBA 039)J. KARUNANITHI (07 MBA 053)S. MAHENDRAN (07 MBA 058)MOHAMMAD NAUFAL (07 MBA 063)INTRODUCTION-COMPANY PROFILE
 
ITC is one of India's foremost private sector companies with amarket capitalization of nearly US $ 18 billion and a turnover of over US $5.1 Billion. ITC is rated among the World's Best Big Companies, Asia's'Fab 50' and the World's Most Reputable Companies by Forbes magazine,among India's Most Respected Companies by BusinessWorld and amongIndia's Most Valuable Companies by Business Today.ITC ranks amongIndia's `10 Most Valuable (Company) Brands', in a study conducted byBrand Finance and published by the Economic Times.ITC also ranksamong Asia's 50 best performing companies compiled by Business Week.ITC has a diversified presence in Cigarettes, Hotels, Paperboards &Specialty Papers, Packaging, Agri-Business, Packaged Foods &Confectionery, Information Technology, Branded Apparel, Personal Care,Stationery, Safety Matches and other FMCG products.ITC's diversified status originates from its corporate strategyaimed at creating multiple drivers of growth anchored on its time-testedcore competencies: unmatched distribution reach, superior brand-buildingcapabilities, effective supply chain management and acknowledged serviceskills.Over time, the strategic forays into new businesses are expected togarner a significant share of these emerging high-growth markets inIndia.ITC is one of the country's biggest foreign exchange earners (US $3.2 billion in the last decade). The Company's 'e-Choupal' initiative isenabling Indian agriculture significantly enhance its competitiveness byempowering Indian farmers through the power of the Internet. Thistransformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressivelycreate for ITC a huge rural distribution infrastructure, significantlyenhancing the Company's marketing reach.
 
ITC was the first company in India to voluntarily seek acorporate governance rating.ITC employs over 24,000 people at more than60 locations across India. The Company continuously endeavors toenhance its wealth generating capabilities in a globalizing environment toconsistently reward more than 3,75,000 shareholders, fulfill the aspirationsof its stakeholders and meet societal expectations.
ITC’s VISION
Sustain ITC's position as one of India's most valuable corporations throughworld class performance, creating growing value for the Indian economyand the Company’s stakeholders
ITC’s MISSION
To enhance the wealth generating capability of the enterprise in aglobalizing environment, delivering superior and sustainable stakeholder value
THE ITC LEADERSHIP
Flowing from the concept and principles of Corporate Governanceadopted by the Company, leadership within ITC is exercisedat three levels. The Board of Directors at the apex, as trustee of shareholders, carries the responsibility for strategic supervision of theCompany. The strategic management of the Company rests with theCorporate Management Committee comprising the whole time Directorsand members drawn from senior management. The executive managementof each business division is vested with the Divisional ManagementCommittee (DMC), headed by the Chief Executive. Each DMC isresponsible for and totally focused on the management of its assigned

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