Scribd Logo
Upload

Welcome to Scribd!

  • Δίκτυα φαρμακείων, Γιώργος Κουτέπας

    Uploaded by

    farmakopoioi
    2K views29 pages
    Γιώργος Κουτέπας, ΦΣ Αττικής

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Γιώργος Κουτέπας, ΦΣ Αττικής

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2K views29 pages

    Δίκτυα φαρμακείων, Γιώργος Κουτέπας

    Uploaded by

    farmakopoioi
    Γιώργος Κουτέπας, ΦΣ Αττικής

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 29

    ,

    ,
    ()


    .


    .

    .

    .


    ()


    ( ;)

    ( ;)

    ;

    ( )

    ( ) .


    2.4 2013
    2.0 2014

    .



    30%
    580

    ;
    ! .


    .

    ,

    ,

    .

    ; ;


    , ,
    ,
    ,
    ,
    ,


    private labels.

    , ,

    !

    .


    (
    )


    ( )

    (, .)
    ,
    ,

    ,
    ..,
    ,
    .


    (. rebate)


    ,
    (. )
    ,

    .

    (, , )

    ,

    -

    Private Label

    ( !) CRM ECR

    MUR
    Home Care




    Weight management


    (, , )


    Merchandising


    .
    .

    .
    , .
    .



    .

    , ,

    ,
    ,
    merchindising.
    . (
    ,
    )

    .


    . !

    ,

    .
    ,
    .

    .

    .

    .
    .
    ,


    , ,
    ,
    .


    -, (..
    , ,
    , - , prestige, ,
    ),

    ,

    - (.. , ,
    .),

    ,
    , ,
    ,
    .







    .

    , ,

    ,
    .


    .


    (. rebate

    )


    ! (
    )

    You might also like