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Title: Units:
FMP Creating And Marketing Music Unit Unit Unit Unit 10 25 18 39 Planning And Delivering A Music Product (5,6,7,8) Music Production Techniques (Criteria 1,2,3,4) Modern Music In Practice (Criteria 1,2,3,4) The Sound And Music Industry (Criteria 1, 2, 3)
PASSED: 20/03/2013
Yr 2, Term 3 2013 08/05/13 Track 1; 17/05/13, Finished Recordings + Blog Work 14/06/13
Independent Study is essential. Access To Studio, Access to Internet, Access to word processor.
Relevant Departmental Notes Assessment throughout this course is essentially formative, therefore company members can re-visit or elect criteria as stated within this brief and from past and future briefs to arrive at their final assessment grades.
The Brief
This project is the culmination of your two year course, offering you the opportunity to self devise a set of recordings which showcase your technical, organisational, and marketing skills to the best possible effect. Task 1; Submit a proposal and target audience for your recordings, including social media links and artwork jpeg
Task 2; Act as producer and creative director on a minimum of 4 tracks per person fulfilling the sound requirements associated with the genre outlined in task 1. Task 3; Undertake supplementary roles in the studio assisting colleagues as engineer, tape op, assistant producer. Task 4; Provide 1 marketing tool (Remix, Viral Video) You must post your final mixes and a written report of a minimum of 2000 words on Tumblr under the following headings.
1.
Marketing and Demographics Identify precedents in the marketplace (existing acts in the genre). Propose strategies for release (Social Media, streaming websites etc). Propose a realistic marketing campaign, identifying specific websites, magazines, radio stations (specialist shows etc). Include how you might utilise social networking media and viral marketing techniques to draw attention to your recordings (Remix).
2.
Production and Recording Techniques Explain relevant techniques, effects, editing and processing, integral to achieving the sonic characteristics associated with your chosen style or genre. Include references to existing tracks in the marketplace and the defining sound of these recordings. How did you go about achieving your desired result? Critique the success or failure of your work against the intentions you describe in your proposal. Use screengrabs where necessary
3.
Supplementary Roles Explain how you contributed as an engineer, assistant producer, tape operator (computer operator) on five recordings undertaken by your colleagues. Include references here to microphone choice and placement, editing, mixing, contribution to creative choices.
Be aware you are able to gain additional credit in associated course units where evidence is provided. Unit 31 Planning A Music Recording, and Unit 35 Sound Creation And manipulation.
It is crucial you provide ample additional evidence to add context to your recordings and your
contribution to the work of your colleagues. The finished mixes in themselves do not constitute a valid FMP. You should provide links from your blogs to significant musical references to your work. Links must also be provided to your social media sites, and marketing tools. Indicate how use of websites such as Soundcloud, Facebook, Twitter and others can assist in the potential release and promotion of your work.
You must indicate clearly the intention and rationale behind your work - Where it would conceivably sit in the recording industry and what sound recording techniques were central to achieving your desired end result.
Your FMP has the potential to significantly affect your overall grade. It is required that you invest the necessary time and effort to showcase your abilities in the best possible fashion. These efforts should be equally reflected in your practical and written submissions.