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1. Introduction to AdWords
Google Search
Search results appear on the left side of the page. It's important to note
that Google doesn't accept payment to place websites or documents in
search results. However, advertisers can purchase Google AdWords
ads, which appear on the right side of the page, and sometimes above
the search results.
Google AdWords
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Text ads generally contain the following four lines:
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
Basic Definitions
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
Placement Targeting
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
Benefits of AdWords
AdWords Benefits
To learn more about AdWords pricing, see the Pricing and Ranking
lesson.
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
Correct :
Destination URL:
bigbookstore.com
/new/a-c.htm
Display URL:
bigbookstore.com
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
Please review
the complete
list of link
policies.
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
Editorial Policies
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
Screened Products
For a list of the products we currently monitor, please see our Content
Policy.
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
Image Ad Guidelines
Guidelines summary:
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
Trademarks
Google Trademarks
What is a Trademark?
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
You
can
also
fax
us
your
letter
. In
the
US:
650-
963-
3255
Outsi
de
the
US:
+1-
650-
963-
3255
Attn:
Goo
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Copyrights
What is a Copyright?
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
Learn more
about
Google's
copyright
policy.
1.
6.Identify in sufficient detail the copyrighted work that you believe has been
infringed. For example, 'The copyrighted work at issue is the text that
2. appears on www.google.com/ads.'
Identify the material that you claim is infringing the copyrighted work listed in
item #1 above. This requires you to provide the search query that you used
and the URL for each allegedly infringing ad.
3.
Provide information reasonably sufficient to permit Google to contact you
(email address is preferred.)
4.
Provide information, if possible, sufficient to permit Google to notify the owner
or administrator of the web page that allegedly contains infringing material
(email address is also preferred.)
5.
Include the following statement: 'I have a good faith belief that use of the
copyrighted materials described above on the allegedly infringing web pages
is not authorized by the copyright owner, its agent, or the law.'
Include the following statement: 'I swear, under penalty of perjury, that the
information in the notification is accurate and that I am the copyright owner or
am authorized to act on behalf of the owner of an exclusive right that is
al legedly infringed.'
Your signature.7. The administrator of an affected site may make a
counter notification. When we
receive a counter notification, we will reinstate the material in question. To file a
counter notification with us, you must provide a written communication that sets
forth the items specified below.
1.
2.Identify the specific URLs of material that Google has removed or to which
Google has disabled access. For Google Groups, identify the sender, date,
newsgroup, and subject matter of all the material in question.
Provide your name, address, telephone number, email address, and a
statement that you consent to the jurisdiction of Federal District Court for the
judicial district in which your address is located (or Santa Clara County,
California if your address is outside of the United States), and that you will
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
Objective: Learn how to define invalid clicks and explain the steps that Google
takes to monitor invalid clicks on AdWords ads.
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
2.
Begin an Investigation
If you believe that your account reports reflect clicks that are more extreme than
ordinary user behavior or that exhibit strange patterns, please contact us.
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
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Daily Budget
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html
Ad Ranking
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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html