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Product Tata Nano

Product Tata Nano

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internet marketing tata nano
internet marketing tata nano

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Published by: inderdhindsa on Apr 15, 2009
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12/09/2012

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AUTOMOBILE INDUSTRY OF INDIA
A Nations economy is well known from its transport system. For instant and rapidgrowth in economy, a well-developed and well-networked transportation system isessential. As India's transport network is developing at a fast pace, Indian AutomobileIndustry is growing too. Also, the Automobile industry has strong backward and forwardlinkages and hence provides employment to a large section of the population. Thus therole of Automobile Industry is very essential in Indian economy. Various types of vehicles are manufactured by the Automobile Industry. Indian Automobile Industryincludes the manufacturing of trucks, buses, passenger cars, defense vehicles, two-wheelers, etc. The industry can be broadly segmented into the Car manufacturing, two-wheeler manufacturing and heavy vehicle manufacturing units. The major Camanufacturer are Hindustan Motors, Maruti Udyog, Fiat India Private Ltd., Ford India Ltd., General Motors India Pvt. Ltd., Honda Siel Cars India Ltd. Hyundai Motors India Ltd.,Skoda India Private Ltd., Toyota Kirloskar Motor Ltd.The two-wheeler manufacturing is dominated by companies like TVS, HondaMotorcycle & Scooter India (Pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc. The heavymotors like buses, trucks, defense vehicles, auto rickshaws and other multi-utilityvehicles are manufactured by Tata-Telco, Ashok Leyland, Eicher Motors, Bajaj,Mahindra and Mahindra, etc.The Indian Automobile Market growth is expected to grow at a CAGR of 9.5 percentamounting to Rs. 13,008 million by 2010 which is a big in number. The CommercialVehicle Segment has been contributing to the automobile market to a great extent. Soas in passenger luxury cars nowMany foreign companies like Mercedes, Suzuki, Chevrolet, Honda, Mitsubishi, Toyota,Hyundai etc. have been investing in the Indian Automobile Market in various ways suchas technology transfers, joint ventures, strategic alliances, exports, and financialcollaborations. like maruti joined hands with Suzuki in passenger cars, same asMahindra with Renault, hero joint ventures Honda in two wheeler segment, ashkoa withLeyland in commercial vehicle segment. The auto market in India can boast of attractivefinance schemes, increasing purchasing power, and launch of the latest products.Investments in the automobile industry by the foreign companies in india help instrengthening the india`s economy. India`s giant automotive manufacturer company TATA MOTORS has largest share incommercial vehicle. and now they have acquired the jaguar and range rover globally,
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capturing international market too, also they are exporting their key products in theinternational market.Total sales of major car manufacturers in India registered a figure of 0.674 million unitsat the end of March, 2007. The number of car exports in India was 39,295 units.General Motors, Maruti, and Honda accounted for 60 percent of the market sales at theend of April, 2007. As the increase in per capita income is observed in india, There hasbeen an increase in the purchase of motorcycles and cars both in the rural as well asurban areas.{figures from reliable sources}Some vital statistics regarding the automobile market in India has been mentionedbelow:
Two wheelers - 2nd largest in the world
Commercial Vehicle - 4th largest in the world
Passenger car- 11th largest in the worldThe Indian automobile market consists of a wide variety of vehicles such as light,medium, and heavy commercial vehicles, cars, scooters, mopeds, motor cycles, 3wheelers, and multi-utility vehicles such as jeeps and small trucks.The modern automobile market in India has been considering key issues in the processof growth:
Customer care, and not just 'service'
Domestic as well as multinational investments
Searing through cut-throat competition
Road safety
Anti-pollution norms
Coordination with the government to enable advancement
Used vehicle tradeThe future of Indian Automobile market is bright as it looks forward to manufacturingand implementing new innovations such as electric cars as provided by Reva,CNGtechnology is used in new upcoming models of maruti and Honda has launched their new hybrid car in the Indian market. alternate fuels like CNG and LPG, and probablycustomized Internet automobile orders.
Segmentation of automobile industry
 
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Among the two-wheeler segment, motorcycles have major share in the market.Hero Hondacontributes 50% motorcycles to the market. In it Honda holds 46% share inscooter andTVSmakes 82% of the mopeds in the country.40% of the three-wheelers are used as goods transport purpose. Piaggio holds 40% of the market share. Among the passenger transport,Bajajis the leader by making 68% of the three-wheelers.Cars dominate the passenger vehicle market by 79%.Maruti Suzukihas 52% share in passenger cars and is a complete monopoly in multipurpose vehicles. In utility vehiclesMahindraholds 42% share.In commercial vehicle, Tata Motors dominates the market with more than 60% share.Tata Motors is also the world's fifth largest medium & heavy commercial vehiclemanufacturer.
E-BUSINESS OF AUTOMOTIVE INDUSTRY
The online vehicle market in India has been providing excellent services to onlinevehicle sellers as well online vehicle buyers. The advantage of online vehicle buying isthat one can get an exhaustive list of cars and bikes and even make a purchase withouthaving to leave the comforts of one's house. Many websites like autoindia.com,ebay.ca.in are there to promote online business of auto industry.Sellers can make their vehicles available instantly through the Internet to millions of buyers at the domestic level. Online vehicle selling sites advertise in daily newspapersand magazines ensuring buyer as well as seller attention benefitting both.Online Vehicle Market in India provides valuable information on vehicle overviews,dealers, financing institutions, insurance companies, and also product comparisons. Allinformation is with regard to the region of the online vehicle purchaser. many customer services are offered online. The online Indian automobile market is part of the growingautomobile industry in India.The Online Vehicles market in India provides full security to its buyers and sellers.Some of the security measures have been mentioned below:
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