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Jonathan W. Petersen
, MBA, CeM
3289 Bentwood Drive SE • Grand Rapids, Michigan 49546 • 616.285.6182 (h) •616.322.1712 (c)
jonathan.petersen@comcast.net•www.jonathanpetersen.comwww.linkedin.com/in/jonathanpetersen•twitter.com/jonpetersen •StrategicIMC@aim.com(IM)
See my "Social Media Marketing Skill" PowerPoint:
Professional Profile
Accomplished and experienced senior director with more than 25 years of Internet marketing, general and direct marketing, strategic marketing, corporatereputation management, national network news editing, and voice talentexperience.
22 years longevity at Zondervan, the international Christian communicationscompany.
Big picture/strategic thinking oriented. Creative initiator of national programsand campaigns. Experienced manager who helps people achieve their potentialand succeed through positive reinforcement.
Possess strong knowledge and experience of both paid and earned IntegratedMarketing Communications.
Strong proficiency and experience in Web 2.0 social media marketing strategyand techniques.
Awarded letter of commendation from Rupert Murdoch, Chairman & CEO, NewsCorporation, and President’s Award from Bruce Ryskamp, President & CEO,Zondervan for extraordinary service.
Trained national radio journalist with excellent writing, editing, and news skills.
Trained and experienced voice-over announcer with excellent voice modulation.Professional audiobook narrator.
Public speaker and seminar leader on a variety of public relations, integratedmarketing communications, and Internet marketing topics.
Knowledgeable of Christian retail market and evangelical Christian subculture,as well as general publishing market.
Skilled in Word Of Mouth marketing best practices.
Educator with The Council of Advisors, Gerson Lehrman Group, New York.
Computer proficient in Microsoft Office Suite.
Thrive in an open and collaborative environment where ideas are valued andteam work is encouraged.
Dedicated individual with a strong work ethic that combines energy, logic, andcreativity.
Myers-Briggs® Type Indicator: ENTP (Extraverted iNtuitive Thinking Perceiving).
Strengths Finder® Theme Assessment: Connectedness, Strategic, Achiever,Intellection, Ideation.
Certifications and Professional Associations
1
Certified eMarketer with the eMarketing Association.
Currently working toward certification as a Google Advertising Professional.
Graduate of the Four Roles of Leadership training course.
Graduate of the Seven Habits of Highly Effective People training course.
Member: Online News Association, Public Relations Society of America, AudioPublishers Association.
Accomplishments
Exhibited vision and leadership by establishing Zondervan’s Web presence in1995, after having been (since 1993) directing Internet bulletin board marketingcampaigns and initiated and managed Zondervan’s award-winning Email AlertService.
Wrote 30 extensive creative briefs, working cross-departmentally, to plan andexecute the $5 million restructuring of Zondervan’s entire multi-lingual complexwebsite, from multiple database integration to decentralized CMSimplementation to marketing-driven/user-centric operation.
Initiated and grew each area of responsibility: Public Relations from one personto six, from one category of books to the entire corporation; Academicmarketing from two people to ten, broadening it from the campus market toinclude the church market and involve direct marketing with sales of $5 million;Zondervan’s Internet presence from non-existent to robust and thriving for thedesktop and mobile environments; and Internet marketing from one person tofour, from narrow occasional online activity to broad strategic, continual, andaward-winning online programs.
Guest lecturer in Social Media Marketing at Western Michigan University.
Created, managed, and maintained Zondervan Radio Network of 350 memberstations representing 2,000 media outlets.
Created, managed, and maintained Zondervan Press Syndicate of 430 memberpublications representing more than 20 million readers.
Oversaw Zondervan’s donation budget disbursement to civic, cultural, andeducational organizations.
Judge for the Internet Advertising Competition by the Web MarketingAssociation.
Former inductee nominator for the Radio Hall of Fame.
Former judge for the New York Festivals International Radio Awards, New York.
Former Print/Web news editor for ChristianEmergencyNetwork.org.
Competent Toastmaster.
Voice talent narrating non-fiction books for digital download Internet sales.
Seven year columnist for
Religious Broadcasting
magazine. Writer of more than15 magazine articles, the latest of which is
Mobile, Glocal, & Evangelism
Winner of numerous awards including Effie, Marketing Sherpa’s Silver Mouse,the Communicator Awards Crystal Award of Excellence, the Creativity in PublicRelations Awards Certificate of Excellence, New York Festivals International radioCompetition Silver Award, International Mercury Awards Gold Award, PublicRelations Society of America West Michigan Chapter Honorable Mention, and Toastmaster International speech contest winner.
Profiled in
Marquis Who's Who in America
, Who's
Who in the Media &Communications
,
Who’s Who Among Young American Professionals
,
Who’s Whoof Emerging Leaders in America
, and
Who’s Who in Advertising
.
Planned and executed national news conferences for such celebrities as JimmyCarter, Dan Quayle, Rosa Parks, Tom Landry, Dave Dravecky, Oliver North, Dave Thomas, and Dr. C. Everett Koop.
Have appeared on and been quoted by the Associated Press,
Los Angeles Times
,
Dallas Morning News
,
Chicago Tribune
, CBS Radio Network,
Publishers Weekly
,
TIME
,
Newsweek
,
US News & World Report
,
Business Week
, and others.
Pioneered religion news service on United Press International Radio Network –anchoring, reporting, writing, editing, and producing stories for stationsnationwide.
Education
MBA with an emphasis in Marketing, University of Phoenix, 2000-2008, GPA3.91.
BA in Mass Communications, University of Wisconsin—La Crosse, 1976-1978.
Diploma in Broadcast Communications, Moody Bible Institute, 1973-1976.
Professional Experience
Zondervan, Grand Rapids, MI, 1986-2008.
▫
Senior Director of Corporate & Internet Communications, 2007-2008.
▫
Director of Internet Marketing, 2001-2007.
▫
Marketing Director of Academic, Reference, & Ministry Resources andZondervan ChurchSource, 1999-2001.
▫
Chairman of Corporate Contribution Committee, 1994-2000.
▫
Marketing Director of Academic, Reference, & Ministry Resources andDirector of Corporate Affairs, 1997-1999.
▫
Director of Strategic Marketing and Corporate Affairs, 1996-1997.
▫
Corporate Internet Director, 1993-1999.
▫
Director of Media Relations and Public Affairs, 1986-1996.
United Press International Radio Network, Washington, DC, 1984-1986.
▫
Religion News Editor.
KTIG-FM, Pequot Lakes, MN, 1980-1984.
▫
Morning announcer, producer, news reporter, anchor, writer, networkstringer.3
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