M O S T R A S

G L O B A L

N E T W O R K

global reach
Our clients need to communicate across Europeandworldwide hasprompted Mostra to setup aninternational network ofpartner agencies. MOSTRAS NETWORK COVERS NOT ONLYTHE 27EU MEMBER STATES, ACCEDING, CANDIDATE AND POTENTIALCANDIDATE countries, BUTALSOABOUT 40COUNTRIES IN THEREST OF THEWORLDIN KEY MARKETS COVERINGALLCONTINENTS.

Alain Nandrin Managing Director

Patrick Vastenaekels Partner & Business Development Director

MEMBER STATES OF THE EU

06 Austria comm:unications | Sabine Phacker MSc Bulgaria InterImage Public Relations | Katya Dimitrova Cyprus Ampersand | Nicholas Karides Czech Republic Ewing Public Relations| Pavlna Rieselov Denmark KommunikationsKompagniet | Gisela Dose Stephansen Estonia Corpore | Allar Tankler Finland Cocomms | Kaija Langenskild France Opinion Valley | Pauline Annoni Germany fischerAppelt, relations | Marius Voigt Greece EIR | Emily Koulouvaris Hungary Premier Public Relations| Attila Piskoti Ireland Bracken Public Relations | Brendan Bracken Italy TT&A | Patrick Trancu Latvia Prospero | Mudrite Grundule Lithuania Publicum | Lina Mockute Luxembourg Interpub' | Liette Reuter 07 08

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Malta Impetus Europe | Karl Diacono Netherlands  Van Luyken Communicatie Adviseurs | Jan Hendrik Wiggers Poland Twenty Four Seven Public Relations| Dirk Aarts Portugal Inforpress Group | Ana Margarida Ximenes Romania APT Group | Cristina Udateanu Slovakia Seesame Communication Experts | Peter Jancarik Slovenia Studio 3S | Katja Krumpak Spain Inforpress Group | Ana dela Fuente Sweden Informedia Communications | Cecilia Karlsson United Kingdom  Publicasity | Bianca Lee-Chang

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Sabine Phacker MSc

Austria
[ Project ] Kulturen bitten zuTisch Dinner Across Cultures (2009-11) [ Client ] World Public Forum Dialogue ofCivilisations (international NGO) [ Mission ] The three-year, Vienna-based campaign addressed the general public with the aim ofdrawing attention toissues ofequality and diversity. Itprovided information ondifferent cultures and traditions and encouraged people torethink their own attitudes and prejudices. Aspart ofthe campaign, comm:unications organised acolourful public event, featuring some 23 friendship organisations, ambassadors and official and cultural representatives from all over the world were brought together tocreate anextraordinary event. Traditional food from more than 20 countries was offered and arich cultural programme, with avariety ofdancers, musicians and artists, was showcased. The goals ofthe campaign were communicated through audiovisual and print media relations (including apress conference and interviews), online PRactivities, aswell asprinted promotional materials such asposters and flyers.

[ comm:unications ] Since 1996, comm:unications has given itsclients access tothe Austrian mar ketthrough the highest quality pub licrelations, campaigns, events andmar keting services. Apermanent expertstaff and anextensive network ofprofessional partners serve clients from Austrian andinternational nonprofit, cultural and educational institutions, companies and service providers. Through both local and international relations, comm:unications provides innovative, individual and fullyflexible services. Itisthefirms thorough understanding ofthe Austrian marketplace that makes comm:unications aperfect PROI partner. [ Website ] www.communications.co.at [ number ofstaff ] 7

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Katya Dimitrova

BULGARIA
[ InterImage PR] A separate corporate brand for five years, InterImage has established astrong reputation and expertise in corporate communications. Anational PRAward winner for two years inarow, the agency has apermanent staff ofseven and aconsistent network ofprofessional consultants, including high-level members ofthe state adminis tration. Itsmain corporate clients include Billa Bulgaria (supermarkets), Deichmann (fashion/shoes), Univeg (logis tics), Ytong (building), the National Rev enue Agency ofthe Republic ofBulgaria, The Embassy ofBelgium, andThe Embassy ofJapan. [ Website ] www.interimage.bg [ number ofstaff ] 7
[ Project ] Annual Awards for Science, Arts & Sport (2011-12) [ Client ] Slow Food Bulgaria (NGO) [ Mission ] This project aims toachieve changes tolegislation related tothe development oflocal food culture. The Italian NGO Slow Food initiated activities inthe Balkan region inorder toattract attention tolocal food and the economic and cultural benefits itcould bring. After the first project inBulgaria, which comprised the organisation and promotion ofaregional food exhibition, Sofia was chosen tohost anannual exhibition. The agency used aneffective mix ofconventional PRinstruments in a non-conventional way: press and information materials inthe form ofan eco-paper booklet; local food tasting activities, presented inthe Botanical Garden ofthe Sofia University; and charity, participatory and events for children focusing onhealthy eating. All events were under the patronage ofthe Minister ofAgriculture and Food. With alimited budget, the agency generated more than 56 media mentions and six TVeditorials, followed upby consistent media interest inthe topic and the Slow Food Bulgaria representatives.

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Nicholas Karides

CYPRUS
[ ampersand ] Nicholas Karides established ampersand in2004 during Cyprus accession to the EU.Taking advantage ofthe growth oppor tunities EUmembership opened up, Nicho las expertise instrategic communication and EUaffairs enabled ampersand toexpand quickly. Asapublic affairs agency with abroad network ofassoci ates, ampersand offers anintegrated range ofservices fromresearch and early intelligence toissue monitoring and from strategic communication to editorial and media office facilities. Theagency gathers, scrutinises, affects, generates, communicates and positions informationfor both public and private sectorclients. [ Website ] www.ampersand.com.cy [ number ofstaff ] 4
[ Project ] Youth@Work linking young people and business (2011) [ Client ] Ministry ofLabour and Social Insurance, Republic ofCyprus [ Mission ] The agency was tasked with organising and publicising two Youth@Work sub-events inthe framework ofEuropean Job Days events inNicosia & Limassol and tointroduce and promote the concept ofentrepreneurship toyoung Cypriots. The events aimed toraise awareness ofthe EUopportunities available for entrepreneurial schemes related toyouth, promoting young entrepreneurship ingeneral but also tohelp improve young peoples capacity togain employment inthe SME sector. Tasks included liaising with the Ministry and venues, identifying speakers & experts, producing and distributing brochures & posters, and media buying for adverts inleading national newspapers & banners onpopular social media websites. The event in Nicosia was hosted at the Holiday Inn and attracted about 85 people, while the event inLimassol atthe Atlantica Miramare Beach Hotel attracted about 140 participants.

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Pavlna Rieselov

CZECH REPUBLIC
[ Project ] Thank You, Were Leaving (2010-11) [ Client ] The Doctors Union (LOK) [ Mission ] Czech hospital doctors earn the equivalent ofEUR 4.50-9.00/hour. InMarch 2010, the Doctors Union (LOK) declared its intention to organise amass information campaign tomotivate all hospital doctors to resign by31December 2010 should their requests for better pay, training and overtime conditions not be met. Ewing PR was appointed inMay 2010 to design a campaign tohelp LOK achieve its objectives. Acomplex information and lobbying campaign was implemented, taking the message directly tothe doctors through a78-day roadshow. The campaign was highly visual, including agraphic identity, a20-year old retro ambulance driving around the country, and the now infamous countdown clock. On20 December 2010, atotal of3837 resignations were delivered to78 different hospitals around the country. In February 2011, the Ministry of Health and LOK signed a Memorandum promising a pay increase as well as much needed reform to improve the professional lives of doctors and, ultimately, healthcare for Czech patients.

[ Ewing PR] EWING PR OFFERS A FULL RANGE OF COMMUNI CATION SERVICES, WITH A NICHE SPECIALITY IN MEDIA AND CORPORATE COMMUNICATIONS, STRATEGIC CONSULTING AND CRISIS COMMUNI CATIONS. FOUNDED IN PRAGUE, CZECH REPUBLIC IN1993, THE AGENCY TODAY BOASTS 18EMPLOYEES AND IS A MEMBER OF THE ASSOCIATION OF PUBLIC RELATIONS AGENCIES (APRA) AND THE INTERNA TIONAL COMMUNICATION CONSULTANCY ORGANI SATION. EWING PR IS A PART OF THE EWING GROUP WHICH OWNS 3 OTHER CONSULTANCIES: BEEFBROTHERS, MANAGE SOCIAL AND EWING SLOVAKIA. RECENT AWARDS WON INCLUDE THE GRAND PRIZE AT THE CZECH PR AWARDS, 3CEE SABRE, 2GLOBAL SABRE AND A BRONZE SABRE AWARD. [ Website ] www.ewingpr.cz [ number ofstaff ] 18

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Gisela Dose Stephansen

DENMARK
[ KommunikationsKompagniet ] KK uses its local knowledge and exten siveinternational networks tooffer realglobal solutions toclientsaiming toenter the Denmarkmarket with sus tained success.Established in1994, KKhasbeenassisting clients tonavi gateDanishmarkets for longenough tounderstand how tocommunicate clientmessages successfully. KKis particularly experienced atwork ingoncampaigns and targeted messageson behalf ofbigbusiness. [ Website ] www.kkonline.dk [ number ofstaff ] 10
[ Project ] European Public Space photo exhibition (2010) [ Client ] European Commission, DGCommunication [ Mission ] Asasubcontractor for Mostra, KKorganised arange ofevents and activities for the European Public Space 2010 project with the objective ofstimulating public debate onEuropean issues and policies. One of the selected issues was the European Year 2010 for Combating Poverty and Social Exclusion. Aspart ofthe project, KKorganised a photo exhibition and competition open tomembers ofthe Danish Association ofPress Photographers. The target group was stakeholders representing NGOs and the general public. The Danish Minister ofSocial Affairs officially opened the exhibition and the President ofthe Council for Socially Marginalised People was one ofthe speakers atthe award ceremony. The public was invited tovote for their favourite photo via anonline vote onthe Europe House website. Both events were very successful and achieved broad media coverage, including a10 minute television interview with ajury member and several print and online articles, reaching atotal of900 000 viewers and readers.

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Allar Tankler

ESTONIA
[ Corpore ] Since its launch in 1995, Corpore has car ried out hundreds of public relations and consultancy projects, including strategic consulting for privatisation processes, initial public offerings, political cam paigns and crisis communication projects. Corpore has also worked on integrated marketing services and corporate media relations. Corpores 15 full-time staff members serve clients in all sectors, from finance to healthcare, ITand enter tainment. In the annual rankings by the Estonian business daily ripev, Corpore has been selected six times as the top communications agency inEstonia. [ Website ] www.corpore.ee [ number ofstaff ] 15
[ Project ] VIP Dog Party Dogs on the Red Carpet (2010) [ Client ] Electrolux [ Mission ] If there are VIP parties for humans, why not organise one for dogs? This was the idea for an entertainment and charity event held in Tallinn promoting Electrolux vacuum cleaners. Dog owners coming to the event could donate old dog carpets to the dog shelter or make monetary donations. Corpore created a website for the event and undertook a PR, social media and online campaign, distributing invitation newsletters to thousands of Estonian United Dogs users (a social network for dog owners). The event included the arrival of dogs on the red carpet, dog fashion shows, dog dance competitions, competitions for smart and sporty dogs, a spa and beauty salon where pets could get a free manicure, pedicure, haircut and massage, and professional pet doctor, psychologist and trainer consultations. The campaign was named the best PR project of the year in the consumer relations category at the Baltic PR Awards 2011.

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Kaija Langenskild

FINLAND
[ Project ]For Diversity. Against Discrimination, national event (2010) [ Client ] European Commission, DGEmployment, Social Affairs & Inclusion [ Mission ] Under the For Diversity. Against Discrimination campaign coordinated byMostra, Cocomms organised aLiving Library ofpeople who have been subject tovarious kinds ofdiscrimination. Members ofthe public had the opportunity toborrow aliving person for aconversation about the issues ofdiversity and discrimination, rather than borrowing abook. The event challenged people toexamine their prejudices, behaviour and responsibilities, and provided information onrights that anti-discrimination laws guarantee for Europeans. Cocomms recruited volunteers from different sectors ofthe community, ensured successful media relations and advertising, and invited Members ofthe Finnish Parliament toattend. MPs from three different parties faced their prejudices inadiscussion with aLiving Library volunteer. Asaresult, there were several reports produced bywritten press, audiovisual and online media, with the event gaining positive feedback from visitors and participants alike.

[ Cocomms ] Cocomms has grown into Finlands larg estindependent PRagency. Inacountry withthe lowest population density inthe EU, well planned andexecuted public relations and communications campaigns are crucial. Finlands comparatively low concentration ofnatural resources has made trade and ITtwo ofthe most essen tial components ofits marketplace. Itis particularly inthese areas that Cocomms has come toexcel over the years. [ Website ] www.cocomms.com [ number ofstaff ] 18

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Pauline Annoni

FRANCE
[ Opinion Valley ] Since its launch in 2004, Opinion Valley has been a communication consultancy that blends the curious and the concrete toopen up new perspectives and improve its clients lives. Its employees are highly trained communicators, with the goal todeliver innovation and support busi ness development. The consultancy con stantly enriches its work and relation ships through its ideas and experience Lab, where it harnesses internal and external talents that work together with three common obligations: to be curious, demanding and think critically. This gives rise to effective, creative and integrated
solutions that enable us to drive progress.
[ Project ] Ex-Smokers Never Stop (2010-13) [ Client ] European Commission DG Health and Consumers [ Mission ] As part of a three-year EU-wide antitobacco health programme targeting 18-35-year olds, Opinion Valley implemented a centralised press programme in France and beyond through local press, events and public relations activities. Activities included attendance at various existing French events, the development of a sector-specific network, meeting and working with non-governmental organisations (NGOs), sharing data about smoking and promoting the three tools to help smokers to quit, participating at the World No Tobacco Day, and identifying experts, high-level personalities and ambassadors to attend and represent the programme, notably the Barcelona football team.

[ Website ] www.opinionvalley.com [ number ofstaff ] 20

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Marius Voigt

GERMANY
[ fischerAppelt, relations ] fischerAppelt, relations was founded inHamburg in1986 and now maintains offices inHamburg, Berlin, Frankfurt, Munich, Cologne, Dusseldorf and Stutt gart, making itthe largest and mostcom prehensive independent communications firm inGermany. fischerAppelt, relations ispart ofagroup ofcreative agencies thatprovides support toclients. Itpart ners with strategic communications agency advisors, the design agency LIGALUX, thedig ital agency FORK UNSTABLE MEDIA,theWeb TVagency tvmedia, andadvertising agency Furore tomeet thecommunications needs ofclients lookingtoexpand orimprove performance inGermany and beyond. [ Website ] www.fischerappelt.de [ number ofstaff ] 280
[ Project ] Berlin Days (2009-present) [ Client ] Berlin Partner Marketing Company for the City ofBerlin [ Mission ] The aim ofthe international campaign Berlin Days isto position Berlin asthe place tobe for culture, arts and design, finance and tourism. The City ofBerlin conducts events inbig cities all over the world toraise awareness ofGermanys capital and to highlight the many opportunities itoffers. For every city Berlin Days visits, fischerAppelt, relations and the local partner agency ineach country set upan event format that isexciting for the audience and that showcases all the facets Berlin has tooffer. For example, inNew York, afashion show was organised with models from Berlin, along with acutting-edge DJ; inIstanbul, the 20 year anniversary ofthe fall ofthe Berlin wall was celebrated; and inShanghai, Berlin Days focussed onEXPO 2010 and aneconomic forum. Byopting for alocal approach ineach city, significant media coverage ofthe event was generated inprint, online, TV and radio outlets in New York, Istanbul, Shanghai, Shenzhen, Brussels and Copenhagen.

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Emily Koulouvaris

GREECE
[ EIR ] Since 1996, EIR has offered its project development talents toan ever-widening international client base. Along with its permanent offices inAthens, Brussels and Cyprus, EIRs numerous project offices worldwide serve its clients asatruly global network. Focussing mainly onpublic-sector projects, with governments and state organisations comprising the bulk ofits clients, EIR has proven itself tobe aleader inproviding communication services throughout the Mediterranean and beyond. EIRs focus onthe sustainable impact ofaproject beyond its original implementation has been integral toits success. [ Website ] www.eir.gr [ number ofstaff ] 15
[ Project ] Diversity day (2010) [ Client ] European Commission DGEmployment, Social Affairs & Inclusion [ Mission ] To organise a Diversity Day event inAthens aspart ofthe EUcampaign For Diversity. Against Discrimination coordinated byMostra. The campaign aimed toraise awareness amongst the public and media onthe issues ofdiscrimination and diversity. The challenge was tohave people examine their own prejudices and behaviours and learn about the benefits ofadiverse society. EIR organised anevent where visitors could learn about diversity inan interactive manner. NGOs, state representatives and businesses participated as exhibitors toinform visitors onmeasures that promote diversity and guard against discrimination. Special attractions were prepared sothat visitors could experience living diversity, including aconcert, wheelchair and boccia games, Braille and sign-language classes, atouch-only museum, bread-baking classes, adocumentary film festival with films featuring discrimination and diversity issues, street dancing groups, adiscussion group ondiscrimination issues, and more.

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Attila Piskoti

HUNGARY
[ Premier Public Relations ] Established in2000, Premier Public Rela tions isone ofthe fastest-developing Public Relations and Public Affairs agen cies inHungary. Tailor-made tothe needs ofits corporate and non-profit clients, Premier provides full-service communica tions solutions, including communica tions research, media relations, social media campaigns, audiovisual services, event organisation, digital communication and creative services, oran integrated mixofthese. [ Website ] www.premiercom.hu [ number ofstaff ] 6
[ Project ] Step toflat and recycle (2012) [ Client ] Beverage Carton Alliance [ Mission ] Initiated by Premier Public Relations, the Beverage Carton Alliance implemented a largescale environmental attitude-shaping campaign in order to promote sustainable consumer behaviour, as well as the selective collection and recycling of beverage carton packaging. The campaign was endorsed by the EUs Environment and Energy operational programme that targeted six out of Hungarys 20regions. Premier designed and implemented an integrated above- and below-the-line campaign. The main message, Selective collection saves trees, was featured via a billboard, print and radio campaign, which Premier supported with a series of educational TV and radio interviews. The most eye-catching activity of the six-month campaign was an outdoor exhibition, featuring five, two-metre high beverage cartons, which were the backdrop for information dissemination to organised classes of primary school children on sustainable living, environmentally conscious shopping, selective waste collection and recycling.

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Brendan Bracken

IRELAND
[ Bracken PR] With more than two decades ofexperience onthe Irish public relations scene, in1991 Brendon Bracken brought aninvaluable wealth oflocal expertise and knowledge with him when hebroke out onhis own. Today, hehas piloted Bracken PRinto anaward-winning firm with its finger directly onthe pulse ofIrish markets andwhat ittakes tohelp clients excel within them. Bracken PRremains aninval uable element inMostras partner net work inproviding fluency incommunica tion toall European markets. [ Website ] www.brackenpr.com [ number ofstaff ] 3
[ Project ] Maths Week (2010) [ Client ] CALMAST, the Centre for the Advancement ofLearning ofMaths, Science and Technology, Waterford Institute ofTechnology [ Mission ] Maths Week Ireland isan annual campaign designed to promote positive attitudes towards maths amongst all age groups. Itaims toencourage the study ofmaths throughout the education cycle. The Week aims tochange the perception ofmaths bycreating fun, interesting and challenging but accessible programmes that demonstrate the role ofmaths inall aspects oflife. During this week-long campaign, maths-themed events take place atuniversities, institutes oftechnology, museums and libraries and schools around Ireland. These interactive demonstrations and talks are designed to highlight the important role ofmaths ineveryday life and included the maths ofthe Simpsons, magical maths and maths inart. Astrong media campaign supported the Week, its themes and associated events, targeting all national and regional print and online media with interviews and aseries ofphotocalls.

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Patrick Trancu

ITALY
[ TT&A ] TT&A isItalys oldest independent, full service public relations consultancy. Since 1963 ithas helped national and international companies tonavigate Europes fourth largest economy. NoPR company enjoys such longevity without adeep-seated knowledge ofthe environ ment itoperates within. TT&A iscertainly noexception, amassing anunparalleled knowledge ofworld markets, knowledge that isessential forhelping its interna tional clients tosuccessfully integrate themselves intoItalys complex market environment. TT&As abilities are proven bythe sustained long-term international clientbase ithas maintained through thedecades. [ Website ] www.tta.it [ number ofstaff ] 12
[ Project ] 50 years ofTurkish Airlines inItaly (2010) [ Client ] Turkish Airlines [ Mission ] Turkish Airlines celebrated its 50th anniversary ofservices between Turkey and Italy and wanted toorganise ahigh-profile event for VIPs and travel agents tosupport the airlines positioning asaglobal quality carrier. TT&A worked with Turkish Airlines todevise ahigh-impact gala event inaprestigious location inRome. The location selected was the recently restored Chiostro del Bramante incentral Rome. Ahigh-level catering service was selected tocater for the event, with lighting, music and staging ofthe event carefully crafted tocreate aunique and memorable experience for over 200 guests, which included government ministers, airline board members, trade representatives and the press.

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Mudrite Grundule

LATVIA
[ Prospero ] Prospero is a Riga-based PR and integrated marketing agency, specialising in business communications and public information activities. With over 10 years of experience in managing PR campaigns for both inter national and Latvian companies, Prospero boasts a considerable skillset in corpo rate communications and brand marketing and is particularly valued as anexpert in media relations and event organisation. Prospero is a member of Central Eastern Europe Public Relations network. Its seven full-time staff members and network col laborators are much in demand within the local market, with clients appreciating the customised and creative solutions provided. [ Website ] www.prospero.lv [ number ofstaff ] 7
[ Project ] Riga Solidarity Days (2010) [ Client ] European Commission, DG Employment, Social Affairs & Inclusion [ Mission ] To promote the European Year for Com bating Poverty and Social Exclusion to Latvian citizens, making visible the policy objectives of the European Year, fostering debate among professionals about social policy, and supporting social service providers and NGOs. Prospero organised apublic event as part of the European Year at Riga Central Station. Politicians, representatives of leading NGOs and ambassadors of the campaign opened the event. Popular artists, children and youths representing socially marginalised people, and senior dance groups performed. Soup was served to the public and leaflets, posters, roll-ups and banners were produced to inform people about the event and how poverty and social exclusion could be tackled. Prospero also planned the conference Building together a better society for all the fight against poverty and social exclusion in Latvia, to stimulate discussion on key issues.

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Lina Mockute

LITHUANIA
[ Publicum ] Established in2001, Publicum has rap idlyemerged asaleader inthe Lithuanian PRsector and isnow the largest pub licrelations company inthecountry. Itboasts ateam ofexperienced profes sionals and hasgained valuable expe rience with bothpublic and private sector clients, inaddition toextensive experience withnon-profit and charity clients. Publicum isparticularly valued asan expert inmanaging and implement ing creative marketing communication campaigns, results-oriented corporate and litigation communication projects, and large-scale EU-funded public aware ness campaigns, along with associated media relations work. [ Website ] www.publicum.lt [ number ofstaff ] 18
[ Project ] CSR project Lake cleaning campaign (2011-12) [ Client ] Coca-Cola [ Mission ] Coca-Cola HBC Lietuva needed anidea tohelp toachieve one ofthe key objectives ofcorporate responsibility toprotect and preserve local regional waters. The aim was toraise public awareness about the preservation ofwater bodies and todemonstrate how badly Lithuanian lakes are polluted. One of the most polluted water bodies inLithuania Galv Lake inTrakai was chosen for the project. Professional diver Gintautas Krakauskas, together with ateam ofcolleagues, were diving tothe bottom, retrieving all sorts ofrubbish disposed by people. Meanwhile, a team ofCoca-Cola volunteers assisted the divers onthe shore. TVand radio coverage, articles and social media messages about the campaign were communicated inthe main national media channels. The campaign was attended by hundreds ofpeople who collected a truckload of litter and the project became aninteresting and highly successful volunteering campaign for company employees.

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Liette Reuter

LUXEMBOURG
[ Interpub ] For more than four decades, Interpub hasbeen making its mark onLuxembourgs advertising, events and PRlandscape. Itsteam ofexperienced professionals develops high-quality campaigns for anum ber ofprivate businesses and institutional customers atnational andinternational levels. Interpub serves customers ranging from government and non-profit organisa tionsthrough tocompanies working invari ous fields. Theagencys advertising and PRspecialists provide tailor-made solu tions with creativity andcommitment mak ing Interpub anexcellent network partner. [ Website ] www.interpub.lu [ number ofstaff ] 7
[ Project ] World Statistics Day (2010) [ Client ] STATEC (National Institute for Statistics and Economic Studies) [ Mission ] Interpub and STATEC organised the first World Statistics Day inLuxembourg. This event, launched worldwide bythe UNGeneral Assembly, addressed the general public and attempted toraise awareness ofthe many contributions and the value ofofficial statistics. Aspart ofthe Day, Interpub organised anevent onabusy pedestrian street, designed and set upan information stand, printed information and handed out promotional materials topassers-by and event visitors. STATEC specialists were on-hand toprovide information and answer questions. RTL Radio Ltzebuerg undertook street interviews inthe area during the event. Aradio campaign was broadcast and a press release was produced as part ofahighly-successful media relations effort with printed, online and audiovisual media.

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Karl Diacono

MALTA
[ Impetus Europe ] Impetus Europe isapartnership between two well-established companies inMalta, namely Market Intelligence Services Com pany Ltd. and Fenlex Corporate Services Ltd. Maltas accession tothe EUin2004 opened the country toEuropean markets and brought many business opportunities for this small, densely populated set ofislands. This change hasnecessitated more comprehensive andwide ranging PRservices, which Impetus has met with anequally comprehensive set ofskills and knowhow. [ Website ] www.impetuseurope.com [ number ofstaff ] 140
[ Project ] The Employment Aid Programme (2009-12) [ Client ] Employment and Training Corporation (ETC) [ Mission ] The aim was torun apublicity and marketing campaign inrelation tothe European Social Fund (ESF) funded Employment Aid Programme (EAP). Impetus Europes main activities were carried out over the four-year duration of the programme and included holding 6 000 one-on-one meetings with local employers tointroduce and promote the EAP. The implementation plan for the programme was also reinforced byan extensive marketing and publicity campaign, including media relations activities. The EAP was developed tofacilitate and promote the integration, retention and progression of disadvantaged persons in the Maltese labour market. The ultimate aim ofthis ESF project isto increase the number ofgainfullyemployed individuals inMalta by0.5%.

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Jan Hendrik Wiggers

NETHERLANDS
[ Van Luyken Communicatie Adviseurs ] Van Luyken Communicatie Adviseurs has seen major changes inEurope since itwas established inthe 1970s. Since then, Van Luyken has steadily built animpressive and loyal client base. This sustained and ever-expanding client base demonstrates the companys clear understanding not only oftheir home environment but ofEurope asawhole. [ Website ] www.vanluyken.nl [ number ofstaff ] 21
[ Project ] Objective information onanimal research (2004-present) [ Client ] Animal Research Information Foundation Stichting Informatie Dierproeven (SID) [ Mission ] The pharmaceutical industry, scientists and patient organisations wanted tofind away toinform the public about animal research, using reliable information that focused onpublishing concrete outcomes. Inorder tocentralise campaign activities, Van Luyken advised stakeholders toestablish afoundation dedicated todealing with the issue. In2004, itset upthe Animal Research Information Foundation, which has since developed into areputable platform for objective information onanimal research. Creation and implementation ofthe Foundations website (www.informatiedierproeven.nl) was one ofthe agencys key tasks, providing background information, atimeline history ofanimal experimentation, film clips and weekly news reports aswell asan interactive game and quiz. Italso involves answering questions onaweekly basis from interested parties, including pupils and students, and managing the sites increasingly popular Twitter feed. More than 31 000 people visit the site annually aclear testament toits success.

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Dirk Aarts

POLAND
[ Twenty Four Seven PR] Twenty Four Seven PRis aleading Polish PRagency, founded in2000 and today hold ing atop-10 position inPoland. Itoffers the full spectrum ofPR services, includ ing media relations, corporate PR, crisis management, marketing-PR, educational programmes, community relations, CSR and internal communication. Sister company 24/7digital offers abroad range ofdigital relations services. Twenty Four Seven PRis aquality and performance driven agency, characterised asyoung and flexible, with ano frills and atransparent approach. Inrecent years the agency has been twice awarded best PRagency inPoland bybusi ness magazine Home & Market. [ Website ] www.247pr.pl [ number ofstaff ] 40
[ Project ] The Danone Nations Cup promoting healthy lifestyles (2012) [ Client ] Danone [ Mission ] The Danone Nations Cup (DNC) is aworld football championship for children, organised by Danone since 2000 and supported by campaign ambassador Zinedine Zidane. The aim ofthe DNC isto promote healthy lifestyles and physical activity. In2012s DNC over two million children around the world participated. Twenty Four Seven PRwas tasked byDanone with the management ofmedia and stakeholder relations around this large event. The DNC came from the idea tosupport childrens dreams ofplaying onprofessional football fields like their footballing icons. Participation inthe DNC isan international and multicultural adventure that children will remember for the rest oftheir lives. The tournament encourages them tobelieve intheir dreams and helps topromote ahealthy lifestyle among participating children. Held this year inWarsaw, the DNC Final was aunique event experienced byall families, participants and crowds inattendance.

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Ana Margarida Ximenes

PORTUGAL
[ Project ] For Diversity. Against Discrimination (2010) [ Client ] European Commission DGEmployment, Social Affairs & Inclusion [ Mission ] For Diversity. Against Discrimination was aninformation campaign run inall 27EU Member States coordinated byMostra. The objective ofthis campaign was toraise awareness ofdiscrimination inorder tocontribute tothe better understanding ofdiversity intodays workplace and insociety ingeneral. The Inforpress Group organised acampaign event involving on-site and online activities. A three-day public event was held inLisbons biggest shopping centre, with activities such aswheelchair table tennis, painting for diversity, aPolaroid photo wall, ananti-discrimination electronic game, challenge your thinking (transparent ideas box), animation, dancing, music, youth workshops and alaptop game. More than 2000 visitors came toenjoy this event, which also generated significant media coverage.

[ Inforpress Group ] Founded in1988, the Inforpress Group has grown tobecome the first independent public relations company based inboth Portugal and Spain. With offices currently located inLisbon and Porto, aswell as inBarcelona, Madrid, Valencia, Bilbao, Seville and Malaga, the Group boasts over 150 local expert staff, offering complete coverage oflocal markets. The Groups ability tooperate across two distinct cul tures and languages has been aninvalu able resource for its client base. [ Website ] www.inforpress.pt [ number ofstaff ] 25

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Cristina Udateanu

ROMANIA
[ APT Group ] Founded in1994, today APT has three mainbusiness lines: communications andpublic relations, software and web sitedevelopment, and human resource ser vices. APTs full-service communications wing isable toprovide abroad range oftai lor-made communication services. APThas aproven track record ofcarrying out suc cessful projects for customers inbanking and financial services, IT&C, luxury goods, hospitality and travel, NGOs,industry and education. [ Website ] www.apt.ro [ number ofstaff ] 45
[ Project ] Workshops on Social Inclusion (2010-present) [ Client ] NBCC Romania [ Mission ] APT works topromote equality and nondiscriminatory policies within the Romanian labour market. Aspart ofthis campaign, APT involves local NGOs that are focussed onequality, diversity and social inclusion issues. The event that took place inNovember 2010 tohighlight problems with discrimination isan example ofAPTs initiatives and ispart ofawider project that started in2008. Since then, APT has been involved inthe management ofNBCC Romania, anorganisation that provides the framework for career counselling activities, which emphasise the equal right towork for all citizens. Aspart ofthis, APT organises workshops and roundtables (along with associated media relations activities) toraise awareness ofissues related toequality and diversity, particularly inthe labour market. APT isthe point ofcontact for information and support for people who need toknow their social rights and labour regulations.

26

Peter Jancarik

SLOVAKIA
[ Seesame Communication Experts ] Seesame has been akey player inthe Slo vak communications market since 1996. Theaward-winning agencys expertise andextensive track record allows ittoundertake arange ofprojects that run the gambit from anti-discrimination campaigns togas supply crises. Inrecent years, the Seesame team has expanded, strengthening its healthcare and energy, consumer and EUpractice teams. Seesa mes newly established digital team aids the agencys drive towards multimedia andsocial web projects. [ Website ] www.seesame.com [ number ofstaff ] 30
[ Project ] European Year ofCombating Poverty and Social Exclusion (2010) [ Client ] European Commission, DGEmployment, Social Affairs & Inclusion [ Mission ] Inorder toraise awareness ofpoverty and social exclusion, avariety ofactivities and projects were planned aspart ofthe European Year (EY2010) inSlovakia. Topromote the EY2010 message inSlovakia, 11 national events were organised and national ambassadors recruited tosupport aninformation campaign run with the European Commission and the Labour Ministry. Events included the Pohoda Festival, involving debates and concerts, aninternational marathon with people from various groups the homeless, campaign ambassadors, political figures represented, anunderground festival, aschool Paralympics, workshops and film festivals, along with targeted media relations activities toraise awareness ofthe aims and outcomes ofthe activities.

27

Katja Krumpak

SLOVENIA
[ Studio 3S ] Studio 3S isafull-service communications agency working inpublic relations, adver tising, research, media planning and media buying. The agency isspecialised inthe preparation and implementation ofmultiaudience communications projects. Studio 3S has also successfully implemented anumber ofcommunications projects for the European institutions, including the European Commissions Enlargement Com munication Strategy forSlovenia, regional Commission-funded communications pro grammes inRomania, acommunications programme aiming toinform onall aspects ofthe EUin Albania, the establishment ofan EUInformation Centre inKosovo, andawareness-raising ofdevelopment issuesinSlovakia. [ Website ] www.studio-3s.si [ number ofstaff ] 10
[ Project ] Upgrading aregional waste management centre RCERO Ljubljana (2010-16) [ Client ] Municipality ofLjubljana [ Mission ] Toincrease public awareness ofthe upgrade ofthe regional waste management centre (RCERO Ljubljana) currently the biggest ecological project inSlovenia, explain its benefits, and educate onthe importance ofwaste separation and recycling. Asecondary aim isto raise awareness ofthe fact that itis financed under the EUs Operational Programme of Environmental and Transport Infrastructure Development for 2007-13 and cofunded bythe EUCohesion Fund. Studio 3S devised and implemented acommunications strategy and work programme that targets citizens of29 municipalities. Anumber ofcommunications tools were prepared, such asacampaign name and logo, television and radio adverts, jumbo posters, print ads, leaflets, awebsite, and articles, among other tasks. Anumber ofcommunications activities were also implemented, including media relations activities, press conferences, and ceremonies for the official signing ofcontracts with new project members and equipment suppliers.

28

ana de la Fuente

SPAIN
[ Inforpress Group ] Inforpress Group was established in1988 byNria Vilanova, and isnow the top inde pendent public relations company both inSpain and Portugal. Atpresent ithas 10offices inSpain, Portugal andBelgium, employing more than 170specialised con sultants working onthe full spectrum ofcommunication and PRissues. The Groups mission isto offer creative and efficient solutions, based not only on client needs but alsoonbusiness knowl edge. The Group isconvinced that the secret ofsuccess lies inthe constant input ofinnovation, enthusiasm and compromise inorder tomake the com munication process astrategic tool inmanagement. [ Website ] www.inforpress.es [ number ofstaff ] 175
[ Project ] The European Civic Days (2010) [ Client ] Fundacin Cives (Cives Foundation) [ Mission ] The European Civic Days 2010 were organised for acollective of13 organisations and social Spanish NGOs, jointly coordinated bythe Cives Foundation, Solidar and the European Civic Forum. The main objective was tobring citizens closer tothe EU, adding momentum tothe ideas ofsocially-aware and active citizenship, promoting NGOs asatool for integration and social cohesion, and the active participation ofboth inthe definition, execution and evaluation ofthe public policies within the framework ofthe Union. The Group organised the event, establishing media contacts and coordinating the secretariat (meetings, documents, logistics, speakers and guests). The event held from 7 to9 May 2010 inMalaga gathered together about 700 participants from 36 European countries, 40 NGOs and more than 200 associations todebate onEuropean social citizenship. This event was organised inthe framework ofthe Spanish Presidency ofthe EUCouncil, with the active support ofthe European Civic Forum and the financial support ofthe European Commission, the Spanish Government and the local authorities.

29

Cecilia Karlsson

SWEDEN
[ Informedia Communications ] Founded in1994, Informedia offers arangeofcommunications and PRser vices inSweden and beyond fromstrate gic consulting atmanagement level in com panies and organisations, toskilful implementation ofpress activities, public affairs, internal communications, confer ences, communications evaluation and training.Informedia boasts anexten sivein-house media database andastrong understanding oftheSwedish market. [ Website ] www.informedia.se [ number ofstaff ] 16
[ Project ] Slussen re-development (2010) [ Client ] City ofStockholm [ Mission ] Informedia supported the City of Stock holm authorities with communication strategies and activities related tothe major re-development ofthe Slussen lock area inthe heart ofStockholm. The aim was toensure that stakeholders had access totailored information inorder toensure a smooth delivery of the project. Informedia worked onan ongoing basis with the communications strategy and project implementation, targeting local and regional authorities, the general public, the business community, property developers, politicians and media. Itcoordinated press conferences, public meetings, events, exhibitions, produced printed information material, update websites and handled public consultation processes. The project attracted 10000 visitors during anine-week long public consultation exhibition, which isarecord for anexhibition ofthis sort for the City ofStockholm. The exhibition opening press conference was well attended byprint and broadcast media and generated asignificant amount ofcoverage.

30

Bianca Lee-Chang

United kingdom
[ Project ] Taking action for change (2010) [ Client ] Global Action Plan [ Mission ] The campaign aimed toincrease awareness ofGlobal Action Plans efforts tomake people more aware oftheir impact onthe environment and inspire them tomake achange through practical advice and guidance. The campaign targeted the general public, including those who are already environmentally aware but not yet taking practical steps tomake adifference. Publicasity embarked onasix-month campaign both online and offline totarget Global Action Plans desired target audience. The public was given news ofthe projects and activities they could get involved with toease their impact onthe environment. Publicasity worked with the client tobuild abank ofcase studies togive practical help and advice. While offline activity targeted regional and customer lifestyle press toreach out tofamilies and housewives, online activity was focussed onguest blogging opportunities for Founder and MD Trewin Restorick toposition Global Action Plan asan authority onenvironment action.

[ Publicasity ] Founded in1978, Publicasity has grown tobecome one ofthe most formidable PRagencies inthe UK. Specialising inmediarelations, brand activation anddevelopment, crisis management, experimental marketing, digital cam paigns, category management and affinity marketing, itcan navigate the compli catedworld ofUK business with confi dence. Given the reality that most organi sations are now looking for more than just media relations from their marketing and public relations agencies, Publicasity understands how touse different media channels todeliver results that make apositive impact onclients businesses. [ Website ] www.publicasity.co.uk [ number ofstaff ] 44

31

Europe-wide campaign tobring together young people and business

Young people have been hit hardest by the eco nomic crisis. To combat this in April 2011 the EU launched Youth@Work to help get young peo ple into employment through strengthening links with business andboosting youth entrepreneurship. Mostra was tasked with running an integrated awareness-raising cam paign on the initiative for the European Com missions DirectorateGeneral for Employ ment, Social Affairs &Inclusion. Thecam paign took placein 27countries, in23dif ferent languages, andwas supported bymore than25 agency partners.
Network Collaboration Colleagues in the partner agencies formed a network of national correspondents, who worked closely with EURES Advisers in the different Member States to organise mobilisation activities linking young people and business dedicated Youth@Work modules in EURES Job Days and other job-oriented events. These modules were promoted by the partners who, thanks to their local knowledge, were able to customise advertising campaigns (including print and radio adverts and social media activities) in order to ensure their effectiveness. Partners contributed to mapping anetwork of stakeholders and relay organisations at national level, as well as to updating a database of specialised media. This assistance helped make continued dialogue and information exchange between key actors and multipliers possible. Partners were on hand to offer advice and contacts for the development of an editorial campaign, targeting managers in small and medium-sized enterprises (SMEs) via specialised magazines. The four-page B5 supplement produced featured local case studies researched by Mostra with local input provided by its partners. A network of journalists to interview the cases and draft the local content was created with contacts sometimes shared by partners. Partners were also able to support media relations activities through the dissemination of materials to their local

Youth@Work (2011-12)

contacts, allowing the campaign to have the widest reach possible. Impact Some 30 Youth@Work event modules learning, training and mentoring sessions in the framework of European Job Days, SME Week and other national job-oriented events targeting young people were organised, reaching over 10 000 participants. Locally-tailored advertising campaigns promoting the modules included 36radio adverts (3 000 diffusions), 32adverts inregional and local printed media (EU-wide, total circulation 1635000), social media activities, banners and articles on websites, massmarketing bye-mail, telephone contacts, and press conferences. In total, thanks to the strong relationships built between Mostra, its colleagues in partner agencies, and theEURES Job Network, more than 150Youth@Work modules in 27countriestook place. Around 100 partners, including business associations and young peoples organisations, across the EU-27 were identified and mobilised during the campaign, helping to give it credibility and to reachits target groups. Some 27 editorial supplements were produced, featuring over 50 case studies identified by Mostra and its partners, with interviews undertaken by locallyengaged journalists.

32

Youth@Work is a necessary programme that has the capacity tostimulate young people and tell them about whats out there. This kind of strategy should be maximised, because I believe it works. [...] Theevents should be replicated moreoften at a local level. They tackled aproblem which I find crucialfor thefuture economic healthof myowncountry. Editor of an Italian business quarterly, interviewed by an independent evaluator.

FACTS AND FIGURES > 30 national and EU partnership events > Around 100 partners mobilised acrosstheEU > Video News Release broadcast on38channels to5.5 million viewers > 36 radio ads totalled 3 000 broadcasts > 4 million SME owners reached through advertising > SME supplement total circulation of1759000

33

On the road to EU membership

Acceding country
036 Croatia Premisa | Anita Klapan

Candidate countries
037 Iceland KOM PR| Sigrur Hallgrmsdttir Montenegro  CreMaCo| Milena Maras serbia  Smartvision| Ivica Stankovi Turkey ZEGO | Gken alkan The Former Yugoslav Republic ofMacedonia Partes Social Advertising Agency | Nebojsa Ilijevski

038

039

040

041

Potential candidates
042 Albania B2 | Vjosa Berisha Bosnia & herzegovina BORAM Agency | Samra Luckin Kosovo B2 | Vjosa Berisha

043

042

34

REST OF EUROPE
044 GEORGIA  GEPRA| Soso Galumashvili Norway  Slger| Henning Sverdrup RUSSIA AGT Communications Agency| Vladimir Serov Switzerland  int/ext| Marcel Trachsel UKRAINE  KEY Communications| Sergiu Zamari 045 046

047

048

35

Anita KLapan

CROATIA
[ Premisa ] Founded inMay 1999 asone ofthe first PRcompanies onthe Croatian market, Premisa has grown into Croatias largest PRspecialist. Itis aproud member ofDigitel Komunikacije (DK) and Digitel Pristop Grupa (DPG), the most successful integrated mar keting communications group inSouth East Europe. Over the past 10years, Premisa has planned and implemented alarge number ofhigh profile economic, cultural and political events and projects, aswell asprojects carried out incooperation withinternational organisations, such astheEuropean Commission and Unicef. The companys work has been also recognised bydomestic (CPRA) and international (IABC) communications associations. [ Website ] www.premisa.hr [ number ofstaff ] 16
[ Project ] Step Into Life campaign (2008-12) [ Client ] Rotary Club Zagreb Kaptol, Croatia [ Mission ] Each year, approximately 200 children from childrens homes and foster families finish high school. They have tostart taking care ofthemselves and finding ajob orcontinuing with their studies, which isoften difficult without family tohelp fund this route. Rotary Club Zagreb Kaptol launched the information/fund-raising campaign Step Into Life toraise public awareness ofthe problems faced bychildren raised inhomes and foster families upon graduating from high school. Fundraising means that scholarships can beprovided for further/higher education. Now inits fourth successive year, funds have been raised for atotal of87 students. The project has including abroad spectrum ofservices such ascreating acommunication strategy, producing advertising materials, aswell ascoordinating and implementing the campaign, public relations, media strategy, and event management. Significant, highprofile media coverage was generated, helping toraise public awareness and enabling the project togo from strength tostrength.

36

Sigrur Hallgrmsdttir

Iceland
[ Project ] Vestfjaravegur 60 (2011) [ Client ] Vesturbyggd [ Mission ] The Ministry ofInternal Affairs planned toundertake amajor overhaul tothe main national highway tothe southernmost part ofthe Vestfjords peninsula. The route chosen for the road traverses difficult, dangerous and mountainous terrain instead ofalow altitude road along the shore, ashad infact been promised tothe local population. KOM had the role ofinstigating apublic debate topoint out that the Ministrys proposals did not ameliorate commuting inarea; that the areas poor competitiveness would befurther entrenched; and that afurther outflow ofresidents would become alikely eventuality. Afactsheet was prepared and sent toall MPs and published innational newspapers asan open letter tothe Minister ofInternal Affairs. Information was distributed tothe media, and acomprehensive public discussion maintained, wherein the importance ofalow-altitude road for the areas population and business was underlined. Residents (both current and former) and businesses were encouraged tosend inarticles for publication innewspapers, and open meetings with MPs and the Icelandic Road Administration were held, inorder topoint out better solutions.

[ KOM PR] KOM PRis one ofthe leading Public Rela tions agencies inIceland and has managed successful PRcampaigns for some ofthe worlds most influential companies and public bodies. Established in1986, the agency provides anexpert, focused and client-driven service, withstaff drawing from their expertise toselect the most appropriate PRprogramme for each client. Inrecent years KOM PRhas developed broad experience inthe field oftailored communication strategies, Public Rela tions and Public Affairs campaigns with Icelandic politicians, municipalities, and various interest groups. [ Website ] www.kom.is [ number ofstaff ] 7

37

Milena Maras

montenegro
[ CreMaCo ] Established in 2006, CreMaCo Creative Marketing Communication offers a full range of media services, with a niche spe cialty in media planning, buying, research, and market analysis. The agency today boasts nine employees and has a partner ship with the Slovenian agency Media Pub likum. Together, they provide the full spectrum of media services to clients in Slovenia, Croatia, Serbia and Montenegro. [ Website ] www.cremaco.org [ number of staff ] 9
[ Project ] 1000 + apartments (2010) [ Client ] Government of Montenegro (Ministry of Physical Planning and Environmental Protection) [ Mission ] To address the shortfall in access to finance for the many thousands of Montenegrins who wanted to build or buy their own house or apartment, action was clearly needed. A new scheme funded by the government of Montenegro from loans approved by the European Central Bank (ECB) was launched to address housing needs and provide financial support and loans to make it easier for citizens to buy. The scheme also represented an important stimulus for the housing, construction and business banking sectors. In September 2010, CreMaCo was engaged to promote the scheme among the general public, rolling out a high-profile 45-day communication and PR campaign to motivate and inform citizens about the opportunities and conditions. TV, print, radio, web and outdoor advertising, and a call centre were used to promote the scheme and engage with the target audience. Interest in the scheme was huge and it was successfully implemented at the end of December 2010.

38

Ivica Stankovi

serbia
[ Smartvision ] Smartvision is an integrated communica tion agency that offers abroad range ofservices, including public relations, direct marketing, acquisition manage ment, strategies, campaigns, events, ana lytics and branding. Based in Belgrade, itboasts ahighly motivated, expert team that excels in its project work and deliv ers added value to its clients. The com pany isdriven by passion and enthusiasm, underpinned with long-standing experi ence in the sector. Since its launchin 2007, the team has grown to 11employees and several contractors. [ Website ] www.smartvision.rs [ number of staff ] 11
[ Project ] M3 May, the Month of Mathematics (2012) [ Client ] CPN Centre for the Promotion ofScience [ Mission ] According to research, some 42% of Serbians do not like science or mathematics. May, the Month of Mathematics or M3 is a monthlong series of events organised with the aim of bringing science and maths closer to the general public. Hosted by the Institute of Mathematics at the government-funded Centre for the Promotion of Science (CPN), in conjunction with a number of national universities and educational institutions, the M3 events attracted about 2 000 visitors per day in 15 cities across Serbia. Helping to popularise and promote science, develop scientific literacy, the knowledge economy and engage young people to follow a career path in science, Smartvisions mission was to organise the event series, including tasks such as the production of branding material and public relations activities.

39

Gken alkan

Turkey
[ ZEGO Communications ] Using communication asastrategic man agement tool, ZEGO provides integrated communication services atlocal, national and international levels. AMember of theAssociation ofCommunication Consul tancy FirmsinTurkey (DA), ZEGO was formed inIstanbul in2002 toprovide consultancy services toleading organisations and per sonalities. Since 2006, ithas provided man agement consulting and training services aspart ofits overall strategic offer. ZEGOs experienced team members includ ing journalists, sociologists, political sci entists and statisticians provide services inTurkish, English, French, German and Spanish. [ Website ] www.zego.com.tr [ number ofstaff ] 10
[ Project ] ERBD gender and employment workshop (2012) [ Client ] European Bank for Reconstruction and Development (ERBD) [ Mission ] Tobring together experts and decision makers from the Multilateral Development Banks (MDBs) and relevant government agencies todiscuss issues inkey economic areas, toexplore good practices for replication and toidentify key actions for accelerating progress inthe sector ofgender and employment. This two-day workshop focusing onaccess toand quality ofemployment for women, was successfully organised byZEGO. Hosted bythe ERBD inIstanbul on24 and 25 April 2012, activities included event and venue management, programme organisation, liaison with the relevant stakeholders and participants, invitation management, the provision and coordination ofaudiovisual equipment, design and print production, accommodation and travel.

40

Nebojsa Ilijevski

Macedonia
[ Partes Social Advertising Agency ] Partes is passionate about social adver tising and its ability to help establish a strategic presence in Kosovo and the Bal kan region. Since its launch in2002, Partes has focused on raising awareness of social issues through online and offline campaigns, while engaging marginalised populations inpeace-building and dia logue. It has produced dozens of docu mentaries, mediacampaigns, and work shops onmediarelated topics, including interethnic reconciliation. In2012, theDelegation of the EU Commission engagedPartes to produce 32 episodes oftheNuklEUs of a change TVpro gramme(www.nukleus.tv) topromote EUmembership. [ Website ] www.partesadv.com [ number ofstaff ] 8
[ Project ] Irregular Migration (2003-05) [ Client ] International Organization for Migration (IOM) [ Mission ] War and economic crises in the Balkans in the past 20 years have boosted legitimate outbound migration to western EU Member States, but have also led to perpetrators trafficking victims from countries such as Albania, Kosovo and FYR Macedonia with promises of a better life. This 60-day campaign for IOM targeted potential victims and constituted a series of short video clips and flyers under the slogan Is it worth it?! The campaign brought together findings from IOMs regional research, which suggested that methods for illegal travel created in one country are quickly adopted by organised groups in the neighbouring countries. Recognising the threat from organised crime, IOM has joined efforts from several European countries, including Belgium, Norway and the UK, to raise awareness of the challenges illegal migrants are exposed to, on their way and on arrival to the destination countries.

41

Vjosa Berisha

Albania & Kosovo

[ B2 ] B2 is a leading public relations agency working in the fields of social, political and business communications in Kosovo (since 2003) and Albania (since 2005). Adynamic agency, it continuously adopts new PR tools and technologies, with acommitment to knowledge and resource sharing. With a small but efficient team, B2 provides a full range of PR and commu nication services including: strategic public relations consultancy, event man agement, training, publications, websites and social media management, media moni toring and analysis. [ Website ] www.b2agency.com [ number ofstaff ] 9
[ Project ] Prifilmforum (2010-present) [ Client ] Prishtina International Film Festival [ Mission ] To organise a regional co-production forum that would bring Europes film industry and filmmakers from Kosovo, Albania, Montenegro, Serbia and FYR Macedonia closer together. Part of the Prishtina International Film Festival and benefiting from EU Culture for All funding for three years in a row, B2 managed to secure film funds from Germany, France, Norway and others, while informing local filmmakers about the European standards in the field of cultural cooperation. The EUs MediaMundus and European Film Promotion representatives have taken part in the forum, the third edition of which focused on the lack of media reporting capacity in the sector. To tackle this, incooperation with the EU and supported by the Federation of International Film Critics (FIPRESCI), B2 organised a workshop on cinema reporting and reviewing for young journalists. Other workshops have included scriptwriting, pitching and presentations.

42

Samra Luckin

Bosnia & Herzegovina

[ BORAM Agency ] BORAM is a Sarajevo-based agency that pro vides full consulting services in public relations, event organisation, media train ing, production (TV, radio, print, web) and media campaigns. BORAM is a national leader in the production and placement of public awareness campaigns and has the capacity and know-how to undertake fully integrated multi-media communications assignments. Previous high-profile cam paigns have been undertaken on behalf of the EU, NATO, UNDP, USAID, World Bank, and the Federal Ministries of Health, Environ ment & Tourism, and the Interior. With its own facilities and equipment, the agency employs 10 full-time and over 80 contract staff members. [ Website ] www.boram.ba [ number of staff ] 10
[ Project ] EUPM yearly campaign (2011) [ Client ] The European Union Police Mission (EUPM) [ Mission ] BORAM was tasked with raising awareness of the work of the EUPM through a national media and PR campaign and to alert members of the public to potential criminal activities so that they would support the police in its work to fight crime. Communication activities were developed in the form of PR events that offered the chance for the police to directly interact with the citizens and explain their objectives. BORAM conducted thematic briefings for journalists throughout the country, organised events, produced TV & radio ads, as well as special publications, brochures and other information to ensure widespread coverage of the EUPMs annual activities.

43

Soso Galumashvili

georgia
[ Project ] The Quarry Life Award (2012) [ Client ] Heidelberg Cement Caucasus Ltd [ Mission ] This international scientific and educational campaign was conducted simultaneously in 17 countries, including Georgia, aiming to raise awareness of the biological value of mining sites and the importance of protecting biodiversity. Heidelberg Cement committed to managing biodiversity during and after extraction in more than 1000 quarries and pits worldwide, promoting quarry rehabilitation (nature reserves, forestry areas, recreation and sustainable housing) and optimising the biodiversity value of quarries during extraction. To reach the campaigns objectives, Gepra organised an information campaign and competition targeted at students, academics and researchers, encouraging them to test, map, implement and monitor their ideas to promote biodiversity in the nations quarries. A variety of PR activities were undertaken, as well as the production of promotional materials, publicity, excursions for competition participants and the organization of an Awards ceremony.

[ GEPRA ] Since 2002, the GEPRA Advisory Group has been actively working in the field of pub lic relations, advice and services as an independent consulting organisation. Its clients value the Groups efficient and effective services, as well as its expertise and methodologies established over many years. A primary goal is to promote social responsibility in society as a core value and this is reflected in its membership ofthe Business Ethics Association. [ Website ] www.gepra.ge [ number of staff ] 15

44

Henning Sverdrup

Norway
[ Slger ] Slger isthe leading Norwegian boutique public relations agency. Specialising incoordinating PRat aNordic-wide level, its client list includes leading busi nesses and brands. Itcreates proven, long-term value for these businesses byincreasing their visibility and impact, helping clients torealise their full PRpotential. Headquartered inOslo, Slger employs sixfull time consultants, supported byanetwork offreelancers and partners. The company was the fast est growing Norwegian PR agency inthe period 2005-2010, and was named among thetop 50growth companies in2010 byNorways leading business daily. [ Website ] www.slaeger.com [ number ofstaff ] 6
[ Project ] Unveiling the statue ofNorwegian WWII hero Max Manus (2011) [ Clients ] Samlerhuset, alongside the Mayor ofOslo, Akershus Kommandantskap, Oslo Havnevesen, Oslo Militare Forening and the City ofOslo [ Mission ] Tounveil astatue ofthe patriotic World War IIhero, Max Manus, accompanied byagraceful and dignified ceremony. This project was acooperation between the client and joint hosts for the ceremony, Samlerhuset, the Norwegian Armed Forces, and the City ofOslo. Slger played asignificant role as interlocutor between politicians, historians, real estate owners and veterans, who were all engaged with the placement ofthe statue. The unveiling ceremony was asuccess, with leading public figures represented such asthe Mayor ofOslo, the Norwegian Minister ofDefence, and the Head ofthe Norwegian Armed Forces. Also present were prominent guests, such asWorld War IIveteran Gunnar Sonsteby, the highest decorated war hero. Slger managed all media contacts leading upto and during the ceremony, with the event resulting inmassive press coverage, including both live national broadcasts and coverage inthe leading news media outlets.

45

Vladimir Serov

Russia
[ AGT Communications Agency ] Founded in 1996, AGT Communications Net work is part of AGT Communications Group, the largest communication holding in Russia. The Group consists of seven dif ferent companies, each specialising in its own field. AGT is able tooffer and deliver a wide range of communication services and is PROIs exclusive partner in Russia, Belarus andKazakhstan. The structure ofAGTAgency consists of seven businessdepartments: Corporate Communications, Marketing Communications, Territory Pro motion, International Communications, Government Relations, Social Communica tions, and Regional Network Development. Moreover, the AGT is abletomobilise ser vices such as writing,massmedia analysis, legal, andfinancialconsultancy. [ Website ] www.agt-agency.ru [ number ofstaff ] 300
[ Project ] Development of Physical Culture and Sports in the Russian Federation for 2006-2015 (2009) [ Client ] Ministry of Sport, Tourism and Youth Policy of Russian Federation [ Mission ] To develop and launch information support services to the federal physical culture and sports programme. Activities included the organisation of work of the Federal press centre and the creation of a network of regional press centres in nine major Russian cities; holding 21 events for journalists in Russias regions; the implementation of aseries of special projects with the media and on the Internet; providing support to key programme events at the federal and regional levels; development and production of encyclopaedic book Legends of Russian Sports; and holding a national competition to develop an identity, logo and a slogan, as well as the national Team Russia Award. The activities initiated a total output 461 media mentions, more than 30 stories, news, and special features on federal television channels. As a result of the programme program in 2009, the number of citizens who regularly engaged in physical culture and sports, has grown since 2008 by 1.4% - to 17.3% percent of the total population of Russia.

46

Marcel Trachsel

Switzerland
[ int/ext ] int/ext are experts for internal and ex ternal communications and beyond. Itsstrengths lie indeveloping strategies, concepts and measures for corporations, authorities and non-profits inthe fields ofCorporate Communications, Marketing Communications, Issues & CrisisManage ment, Quality Improvement Initiatives, Organisational Development, and Change Management. Its consultancy isCMS IIcerti fied and isproud tobe the exclusive Swiss partner ofPROI. [ Website ] www.int-ext.com [ number ofstaff ] 7
[ Project ] einfach besser simply better (2008-09) [ Client ] CSL Behring, aglobal leader inthe human blood plasma protein biotherapeutics industry [ Mission ] The two-year initiative aimed atmaintaining and improving quality standards inpharmaceutical production through tailor-made internal activities inawareness marketing, system improvement and training. Onthe basis ofan employee survey int/ext planned and implemented over the period oftwo years agreat variety ofactivities. Among others int/ext consultants trained over 100 authors how towrite short and comprehensible Standard Operating Procedures (SOPs). Asmall pocket guide helps new employees tounderstand important terms from their first day with the company. And more than 2 000 employees baked chocolate cakes applying the stringent quality rules ofpharmaceutical production. The activities were accompanied with acontinuous coverage inthe internal media, with activities and measures leading tobetter awareness about quality work and helping toobtain quality and success. Most ofthe initiatives activities and measures were carried onto have asustainable effect.

47

Sergiu Zamari

Ukraine
[ KEY Communications ] Founded in Kyiv in 2001, KEY Communications offers services in the areas of strategic consulting, communications, media rela tions, corporate image management and events management. The company is the founder member of the Ukrainian Associa tion for Public Relations and the Central Eastern Europe Public Relations Network. The companys 14 full-time staff members offer PR services to international organi sations and private companies, in areas such as international affairs, finance and investments, energy, construction, aviation, and telecommunications. Clients include the European Commission and EUDelegations in Belarus, Moldova and Ukraine. [ Website ] www.keycommunications.ua [ number of staff ] 14
[ Project ] Organisation of Europe Day celebrations (2009-11) [ Client ] Delegations of the European Union to Ukraine and Moldova [ Mission ] Organisation of open-air Europe Day celebrations in six Ukrainian and three Moldovan cities for three consecutive years, with the participation of EU Member State embassies and other EU stakeholders. KEY Communications provided logistical and organisational support to the EU Delegations in Ukraine and Moldova and prepared a number of high-profile events, including concerts and performances; public debates with EU ambassadors; meetings with public officials, students and civil society; a series of European Villages in selected cities to promote trade and the EUs cultural diversity, education, cuisine, and music; securing sponsorship and media visibility to increase public awareness around the celebrations; the organisation of press conferences, briefings and visits to EU-funded projects; the production of a number of Europe Day publications and promotional materials; and media monitoring and evaluation.

48

Whenever Youre Ready (2012-13)

Europe

Keeping EU tourism intopspot

The Europe Whenever Youre Ready campaign highlights the diverse cultural and natural heritage Europe has onoffer at any time ofthe year. The campaign, which began in September 2012 and will run until Decem ber 2013, inspires tourists from target countries Brazil, Russia, India, China, Chile and Argentina todis cover or re-discover Europe and toenjoy thetravel experience ofalifetime. With contri butions from well-known travel writers, journal ists and bloggers, the campaign aims to showcase the wide variety of unique opportunities that Europe has to offer international tourists.

Network Collaboration On behalf of the European Commissions Directorate-General for Enterprise, thecampaign is organised by Mostra and its agency partners, together with the European Travel Commission (ETC) the umbrella
organisation for national tourism boards inEurope.

A key activity for partners is to approach

online and print media in their respective countries with the centrally produced press material, as well as locally adapted media approaches. In addition, all partners use social media to raise awareness about the

The campaign was rolled out by Mostra and

its partners based in the six target countries. aims.

All partners are in regular contact to

Facebook and Twitter are China where leading social network Weibo is preferred and in Russia where Facebook activities are augmented by V Kontakte, thecountrys largest social media forum.
routinely engaged with, except for

campaign.

coordinate activities and align with campaign

Work has consisted of translations of

centrally produced promotion materials

(press releases, background notes and

campaign visuals); identifying blogger trips

EU Member States around specific themes (culture, art, food, history, architecture, landscape, eco-tourism, etc.); stakeholder and media events (including large tourism events such as the World Travel Market inSao Paolo, Brazil); and monitoring and reporting of results.
to

Impact Notable successes so far have included online coverage in Panrotas (Brazil), Corporate Management (Russia), MSN (India), NetEase.com (China), Mirador Nacional (Argentina), and LaTercera.com (Chile).
+ 86.5 million online readers from87onlinesources + 1 million print readers from 12 sources + 10 500 Likes on Facebook + 3 500 Followers on other social media

North America
Canada
Brown & Cohen Communications & Public Affairs Inc. location Toronto (Ontario) website www.brown-cohen.com contact Kimberly Cohen email kim@brown-cohen.com number ofstaff 8 Enigma Communications Inc. location Montral (Qubec) website www.enigma.ca contact Joanne Paquet email j.paquet@enigma.ca number ofstaff 20 Reputations Corporation location Vancouver (B.C.) website www.reputations.com contact Michael Davis email mdavis@reputations.com number ofstaff 7 Falls Communications location Cleveland (OH) website www.fallscommunications.com contact Robert F. Falls email rfalls@fallscommunications.com number ofstaff 30 Frause location Portland (OR)/Seattle (WA) website www.frause.com contact Bob Frause email bfrause@frause.com number ofstaff 21 Gage Location: Minneapolis (MN) Website: www.gage.com/Home Contact: Beth LaBreche Email: beth_labreche@gage.com Number of staff: 102 Gibbs & Soell Public Relations location Chicago (IL)/New York (NY)/ Raleigh (NC) website www.gibbs-soell.com contact Jeff Altheide email jaltheide@gibbs-soell.com number ofstaff 95 Jackson Spalding location Athens (GA)/Atlanta (GA)/ Dallas (TX) website www.jacksonspalding.com contact Glen Jackson email gjackson@jacksonspalding.com number ofstaff 78 Lambert, Edwards & Associates location Detroit, Grand Rapids, Lansing (MI) website www.lambert-edwards.com contact Jeff Lambert email jlambert@lambert-edwards.com number ofstaff 30 MGA Communications, Inc location Denver (CO) website www.mgacommunications.com contact Jeff Julin email jjulin@mgacommunications.com number ofstaff 15 MPRM Communications location Los Angeles (CA) website www.mprm.com contact Rachel McCallister email rmccallister@mprm.com number ofstaff 28 The Vandiver Group, Inc. Location: St. Louis (MO) Website: www.vandivergroup.com Contact: Donna Vandiver Email: dvandiver@vandivergroup.com Number of staff: 20 Torme Lauricella location San Francisco (CA) website www.torme.com contact Carlo Parenti email carlo@torme.com number ofstaff 12 Tucker/Hall, Inc. location Tampa (FL) website www.tuckerhall.com contact Darren Richards email drichards@tuckerhall.com number ofstaff 17 WCG World location Austin (TX)/Chicago (IL)/New York (NY)/ San Francisco (CA)/Washington (D.C.) website www.wcgworld.com contact Gail Cohen email gcohen@wcgworld.com number ofstaff 180 Widmeyer Communications location New York (NY)/Washington (D.C.) website www.widmeyer.com contact Scott Widmeyer email scott@widmeyer.com number ofstaff 50

Mexico
FWD Consultores location Mexico City website www.fwd.com.mx contact Manuel dela Peza email mdelapeza@fwd.com.mx number ofstaff 6

United States
Blick and Staff Location: St. Louis (MO) Website: www.blickandstaff.com Contact: Harriet Blickenstaff Email: harrietb@blickandstaff.com Number of staff: 17 Broadgate Consultants, LLC location New York (NY) website www.broadgate.com contact Alexander Leventhal email aleventhal@broadgate.com number ofstaff 150 Crenshaw Communications location New York (NY) website www.crenshawcomm.com contact Liz Savery email liz@crenshawcomm.com number ofstaff 12

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SOUTH America
Brazil
Imagem Corporativa location So Paulo website www.imagemcorporativa.com.br contact Ciro Dias dos Reis email ciro@imagemcorporativa.com.br
number ofstaff 80

Chile
Feedback location Santiago, Puerto Montt website www.feedback.cl contact Martin Rodriguez email mrodriguez@feedback.cl
number ofstaff 45

Colombia
Position Comunicaciones Estrategicas SAS Location: Bogot Website: www.positioncomunicaciones.com Contact: Mauricio Ferro Email: mferro@positioncomunicaciones.com Number of staff: 8

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Middle East & Africa

Egypt
4PR Communications location Cairo website www.4-pr.com contact Rania Azab email razab@4-pr.com number ofstaff 48

Oman
Active PR location Muscat website www.activepr.biz contact Louay Al-Samarrai email louay@activepr.biz
number ofstaff 10

South Africa
Atmosphere Communications location Cape Town, Johannesburg website www.atmosphere.co.za contact Nicola Nel email Nicola@atmosphere.co.za number ofstaff 30

Qatar
Active PR
location Doha website www.activepr.biz contact Louay Al-Samarrai email louay@activepr.biz number ofstaff 10

Bahrain
Active PR location Manama website www.activepr.biz contact Louay Al-Samarrai email louay@activepr.biz
number ofstaff 10

Saudi Arabia
Active PR location Dammam, Riyadh, Jeddah website www.activepr.biz contact Louay Al-Samarrai email louay@activepr.biz number ofstaff 10

Kuwait
Active PR location Kuwait City website www.activepr.biz contact Louay Al-Samarrai email louay@activepr.biz
number ofstaff 10

United Arab Emirates

Active PR location Abu Dhabi, Sharjah, Dubai website www.activepr.biz contact Louay Al-Samarrai email louay@activepr.biz number ofstaff 10

52

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54

Asia Pacific
Australia
Red Public Relations location Brisbane, Sydney website www.redpr.com.au contact Fleur Madden-Topley email fleur@redpr.com.au number ofstaff 15 SHJ location Melbourne, Sydney website www.shj.com.au contact Rupert Hugh-Jones email rupert@shj.com.au number ofstaff 40 Purple Communications location Perth website www.purplecom.com.au contact Warrick Hazeldine email whazeldine@purplecom.com.au number ofstaff 16

India
Adfactors PRPrivate Limited location Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Jaipur, Kolkata, Mumbai, New Delhi, Pune website www.adfactorspr.com contact Madan Bahal email madan@adfactorspr.com number ofstaff 300 Integral PRServices Pvt Ltd location Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi website www.integralpr.com contact Sharif Rangnekar email srangnekar@integralpr.com number ofstaff 120

Singapore
Foreword Communications Pte Ltd location Singapore website www.foreword.com.sg contact Gerard Ong email gerard@foreword.com.sg number ofstaff 9

South Korea
INR PRConsulting location Seoul website www.inrcomm.com contact Kevin Lee email kevin.lee@inrcomm.com number ofstaff 44

Japan
Asahi Agency location Tokyo website www.asahiagency.com contact Keiko Takagi email info@asahiagency.com number ofstaff 8 Cosmo Public Relations Corp. location Tokyo website http://www.cosmopr.co.jp contact Kumi Sato email proi@cosmopr.co.jp number ofstaff 40

Taiwan
Strategic Public Relations Group Limited location Taipei website www.sprg.asia contact Richard Tsang email richard.tsang.tw@sprg.com.hk number ofstaff 270

China
Strategic Public Relations Group Limited location Beijing, Guangzhou, Hong Kong, Shanghai website www.sprg.asia contact Veron Ng email enquiry@sprg.com.hk number ofstaff 270

Vietnam
Awareness id location HoChi Minh City website www.awareness.com.vn contact Bao Nguyen email Bao.nguyen@awareness.com.vn number ofstaff 22

New Zealand
Senate SHJ location Auckland, Wellington website www.senatecommunications. co.nz/group contact Neil Green email neil@senatecommunications.co.nz number ofstaff 20

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CONTACTS NETWORK COORDINATOR

MARIE BOSQUET

Marie Bosquet hasbeen Mostras Network Coordina tor since 2010. Her day-to-day work involves keeping inreg ular contact with Mostras partners, sourcing new partners, and collecting and analysing feedback from our Project Managers onthe performance and quality ofour partners work. This work allows Mostra tocon stantly monitor and improve the quality ofits networks activities, ensuring that its partners attain the same levels ofexcellence that Mostra sets for itself. Marie isfluent inEnglish, Spanish and Portuguese inaddition toher native French.

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[ Tel. ] +32 2 533 95 61 [ Email ] mabo@mostra.com

[ Website ] www.mostra.com

Mostra S.A. [Globe Village] Chausse dAlsemberg, 1001 B-1180 Brussels, Belgium Tel.: +32 (0) 2 537 44 00 - Fax: +32 (0) 2 537 21 67 mostra@mostra.com - www.mostra.com