MARKETING

Discuss the types of buying behaviour process for new product adoption. Are there exceptions? Is it different for technology products vis--vis say FMCG products ?

Types of buying behaviour

 Complex- For example, a person buying a personal computer may not know what attributes to look for. Many product features carry no meaning, unless the buyer has done some research. Dissonance A conflict of people's opinions. The consumer will be alert to information that supports his or her decision. Habitual-Consumers have little involvement in this product category. brand loyalty- repeated buying. Variety-consumer often goes into a lot of brand switching.