CASE TRIANGLE FOR SALES AUTOMATION BY ASHWIN B(12UTA02) CONTEXT: -Marketing and Sales Productivity(MSP) systems increases sales

in a company on a an average of 30% -MSP systems automate routine tasks and gather and interpret data that was either scattered or uncollected before. -It upgrades sales and marketing efficiency, also improves the timelines and quality of executives decision making. - Understanding customer needs and wants - MSP networks are of course specific to marketing and sales - MSP system automates the work of a single salesperson like single marketing activity or Companys entire marketing and sales automation - Provides competitive advantage

CONCEPT: Competitive Advantage Sales Process inventory management Value added management Pricing strategy

CONNECT: - Early adopters of MSP system gained superior advantage Compared to manual competitors.. - Process of sales made easy through telemarketing and Other decision making skills. - MSP system maintains up to date inventory and order status information For 2000 stocks at VANITY FAIR division. - The price of a product is less reflection of raw materials and labour cost. This adds value to the customer in terms of price of a product. - At GREDE foundries MSP system provides pricing support by tracking

quoted prices and final selling prices, the system gives management a better idea of the price that will win the particular job. -