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Table Of Contents

2. The Point of Max- imum Anxiety
3. Barstool Speaking
4. The “Fascination” Teaser
5. Transubstantiation
6. The Velvet Cord
7. Pole Vaulting Past Ob- stacles
8. The 5 W’s and an H
9. The Shell Game
10. Drop-Dead Deadlines
11. The Nordstrom Principle
12. The Big Prediction
13. Feast of Predictions
14. Indirection/Categorical Im- perative
15. Personal Revelation
16. Introduce a Com- mon Enemy
18. The Advantage of Timeliness
19. The Surprise Enemy
20. Less is More
22. Filet of Soul
23. The Authenticity Factor
24. I Liked it. You will too!
25. Audacity
26. The Icebreaker
27. The Up Front Deal
28. The Johnson Box
29. Make it “Offcial”
30. Accentuate the Positive
31. Show the Marbles
32. Warm Up Cold Prospects
33. Invent or Own a Term
35. Position Part of the Prod- uct as a Premium
36. Create List-Specifc Mailings
37. Glow by Association
38. Designing By Headlines
39. In The Beginning, Less Is More!
40. The Hare Krishna Principle (A.K.A. The Se- cret of Reciprocity)
41. Accept Nothing Less Than A Great Headline and Great P.S
42. The Friendly Ultimatum
43. The Silent Usher… The True Pur- pose of The Subhead
44. A Reason For Urgency
46. Make Copy Invisible
47. Don’t write “down” to your prospect
48. Give your prospect more than one reason to take action
49. Liquidating Bonus
50. The Cluttered Desk Test
51. The Power of a Friendly Type-Face
52. The Prior Contact
53. Ask, Ask, Ask!
55. Avoid “Stop Signs”
56. Stay Current
57. The “Live” Product
58. The Mirror Image
59. The Rule of 10
60. Always Say “Thank You”
61. Rule of Thumb
62. The 3-Finger Principle
64. Test Only Potential Doublers
65. Show First. Then Tell
66. Answer Every Objection
67. The Gary Halbert Enve- lope Rule – Revised
68. The Golden Thread
70. Search for Meaningful Words
71. Use Illustrations When They Work
72. The 4 U’s Test
73. Write What You Know
74. Accept Help and Advice
75. The Secret of Secrets
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75 All-Star Secrets for Writing Winning Copy

75 All-Star Secrets for Writing Winning Copy

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Published by Leon Van Tubbergh

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Published by: Leon Van Tubbergh on Jun 12, 2013
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