Hoang Ngoc Minh

CONTENT
Vision & Mission General environment 5 forces model SWOT Business strategy Competitors Problems and Solution Stake holders Acquisition Strategy Organizational Structure Strategic Leadership Strategic Entrepreneurship

Vision
Nestl's aim is to meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality.

Mission
We strive to bring consumers foods that are safe, of high quality and provide optimal nutrient to meet physiological needs. Nestle helps provide selections for all individual taste and lifestyle preferences.

General environment
Demographic trends: - Nearly all age from young to old people. - All six continents (customers) Economic trends: - Most countries all over the world are affected by the global economic crisis.

General environment
Political/Legal trends: - More countries join WTO: allow more free trade across the nations Sociocultural trends: - The world people care more about their health, especially with foods and beverages.

General environment
Technological trends: - Use most of latest technology( in researching, producing) - Try to find new way of create new product - Improve the quality of products. Global trends: - Improve operational efficiency by integrating the companys businesses on a global scale. - Were now transitioning to become a genuinely global food company, to behave as one

Five forces model

New entrants Multinational companies More companies joint in domestic market High pressure Substitute products Diversity products Confectionery, instant foods Not many firms focus on pet foods Average pressure

Five forces model

Suppliers Sign contracts with farmers Stable suppliers Trust to the big firm Low pressure

Buyers Variety demands Different tastes Need to attract customers High pressure

SWOT analysis
Strengths: - Very long history (over 140 years) - Operated factories in 77 countries (all six continents), a truly global company. - Considered the innovation leader in the global food and nutrition sector(3500 scientist in company R&D network) - Low cost operators (beat the competition by producing low cost products, edging ahead with low operating costs) - Offering thousands of local products. - Have a great CEO, Peter Brabeck, and a very strong workforces.

SWOT analysis
Weaknesses: - Not as successful as they thought they would be in some market (i.e. France) - Some of their product were positioned as too scientific, and consumers didnt quite understand (i.e. LC-1 was a food and not a drug)

SWOT analysis
Opportunities: - Well-known company and strong brandname - Health-based products are becoming more popular in the world, including in the United States - Ranked first in nearly all the product segments in which it operated (market leader) - Unaffected by current economic conditions (its share of the UK confectionery market rise to 15.6 per cent with a 0.5 per cent growth this year)

SWOT analysis
Threats: - Some markets they are entering are already mature - Global competitors. - There are intense competitions in the United States, especially yogurt market (General Mills)

Business-level strategy
Nestl business-level strategy is integrated cost leadership/differentiation - Wide range of products (over 20 categories: coffee, milk, mineral water, pet foods, cereals) - Low cost operators.

Competitors
Many competitors The same qualities The same prices Unilever, Kraft, Master foods High pressure

Problem
High market share Low growth Competitive pressure Want to expand Dont have enough resources

Solution
Cut investment budgets, overheads, frill Maximizing existing assets, capacity, distribution Target internal growth rate Improve supply chain, productivity, optimize planning

PROBLEMS TO NESTLE
Storm of Melamine in 2008 + Melamine: increasing high protein affectedly => kidney stone, cancer Relate with Nestle ???

 2/10/2008 : Finding Melamine in Nestle powdered milk at Taiwan => 6 kinds of Nestle milk products : having Melamine poisoned chemical substance ( little percent) Nestle in Switzerland :force to take back baby milk products in France, Spain, Italy

However
42 Nestle samples tested in Measured Quality Standard Technique Center: No Melamine

Nestle products at Vietnam or imported from America, Europe, New Zealand, absolutely not from China

Stakeholders
Shareholders: profits Employees: stable job, promotion Consumers: high quality products, reasonable price Business partners: long-term, trusted relationships Local environment: need Nestle has responsibilities

Acquisition Strategy
90s year: Baby products of Nestle were not concerned 1998: Peter Brabeck became Director
=> Begin biggest A&M cases: + Drerers Grand ice-cream Company + Rlaston Purina- Pet food biggest NorthAmerican : 11 billion USD

Why acquisition???
Diversifying size of economic: + Baby milk + Nutrition + Cafe + Food product Expanding the size of company

The most successful A&M

Buy Gerber, Baby food brand name from Novartis corporation : 5.5 billion $ => No.1 in Baby food largest market, America.

----->

Not only buy but sell

Selling the Milk manufacturing Industry in BaVi to Anco Company ( during 1 year) Are they right when selling ??? + The truth : spend money to focus on different field Invest 4 million$ ( maybe money from selling Milk industry 1 year) to Maggi produce industry

Organizational Structure
National Sales Manager Zonal Sales Manager

Regional Sales Manager

Customer Service Manager

Area Managers

System Support Executive

Event Management

Customer Service Officer

Territory incharge

System support Officers Event Management Officer Chiller Technician

Sales Associates

DSR

Loader

Strategic Leadership
To force the businesses to become more efficient. To create a regional manufacturing network. To integrate the companys business on a global scale. To reduce marketing expenditures by exploiting the synergies between brands.

Nestle strategic entrepreneurship

Develop R&D network Acquisition

Develop R&D network

>3,500 scientists work on improving existing products and creating tomorrows nourishments Two thirds of companys R&D activities are dedicated to renovating existing products, the remaining third is reserved for radical product innovations. Improve on operational level A number of organizational changes.

Acquisition
Reaching a critical mass in terms of market share + the acquisition of Dreyers + the acquisition of Ralson Purina + the acquisition of Jenny Craig Gain expert knowledge for further expansion into new product segments. + Life Ventures fund + The Nestle Growth fund

THANK YOU FOR LISTENING!!!!