SALES AND DISTRIBUTION

MANEGEMENT

PSDA-1; study the personal selling process/sales

process used for a product in company.

Name- Abhishu Chandra,43 Section-G

A3906419276
 NESTLE COMPANY
• is a Swiss multinational food and drink processing conglomerate
corporation headquartered in Vevey, Vaud, Switzerland. It is the largest
food company in the world, measured by revenue and other metrics, since
2014. It ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 in the
2016 edition of the Forbes Global 2000 list of largest public
• companies.
Nestlé's products include baby food, medical food, bottled water, breakfast
cereals, coffee and tea, confectionery, dairy products, ice cream, frozen
food, pet foods, and snacks. Twenty-nine of Nestlé's brands have annual
sales of over 1 billion CHF (about US$1.1 billion),including Nespresso,
Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestlé has
447 factories, operates in 189 countries, and employs around 339,000
people. It is one of the main shareholders of L'Oreal, the world's largest
cosmetics
company.
 NESTLE
• Nestle is a Swiss-based food company founded in the year 1905. It was
a merger of two companies, the Anglo-Swiss Condensed Milk and Henri
Nestle’s infant food. Nestle owns 447 factories worldwide in 86
countries. Nestle is a German word which means little nest and that is
what defines its logo. Nestle has vast categories and varieties of food.
Nestle’s slogan “Good Food, Good Life” signifies enhancement in
quality of food enhances the quality of life and contributes towards a
healthier future.
• It owns more than 2000 products And is the world’s largest food
company in terms of revenue. The wide range of Nestle product caters
to the needs of all age groups be it an infant, adult or even your pets.
Nestle products include beverages, infant foods, healthcare nutrition,
milk products etc. We Present You the Nestle products price list in India
with weight and reviews.
 Nestle Products

• Here you can find the list of all Nestle products

h in India:–
wit

– 1.Baby foods
– 2. Bottled
– water
3. Breakfast/Cereals
– 4. Chocolates & Candies
– 6. Health &
– Nutrition
7. Milk Products
– 8. Food Service (Maggi)
 Personal selling process
• 1. Organizationa structure of Nestle:Eight Elements of Business
Model.Value Proposition:Promise of value to be delivered and a
belief from the customer of value that will beexperienced. A value
proposition can apply to an entire organization, or parts thereof,
orcustomer accounts, or products or services.Nestle is creating
value from last many years andserving in benefitting manner to its
customers.customers always rely on the products of Nestlebecause
the image build by the company is motivated and preferable.
• Vale creation is no doubtnot an easy task but through providing its
customers Nestle has done this job suuccesfully andthe result is in
high profit as compared to its
competitors.
 Personal selling process
•2)evenue Model:As profit alone are not sufficient to operate the company successful,Nestle has
its own financialmodel and generating its revenues by selling different products may be with
greater portion ofhousehold relatedness.it is generating enough revenues to survive as well as to
pay higher returnsto its investors.sales revenue model is an important model of Nestle.Market
opportunity:In market opportunity there are different market niche, as Nestle is dealing with daily
used goodsand other products so there is good opportunity for this company.Due to its
recognition in allover the world it can easily fill the market gap as competitors can do
so.Competitive Environment:Nestle has segments its different products according to different
markets and there arecompetitors which are looking for its weaknesses.Active competitors are
Coka Cola as they hadlaunched Aquafina against Nestle water and olpers agains nestle
milkpak.Competitive Advantage:Nestle has competitive advantage over other competitors and
win the people interest easily.Byenjoying this benefit it can reduce cost and can increase sale by
market extension.Market strategy:Everything you do to promote products and services is
marketing and Nestle is all about healthyproducts without any harmful product.It is upto the
company wether it want totarget newcustomers or want to serve existing ones in good
manner.Organizationa Development:Every organization having plans for its development and
further market acheivments,Neestle hasalso organized its work in defined and good
manner.Management team:
•3) Company serving its employees in profitable manner and their employess are making it sure
tomake the revenue model work.
 Products in company
• Product
• Nestlé has over 8,000 brands with a wide range of
products across a number of markets, including
coffee, bottled water, milkshakes and other beverages,
breakfast cereals, infant foods, performance and
healthcare nutrition,seasonings, soups and sauces,
frozen and refrigerated foods, and pet food.
• Main brand
• Maggi Noodels
 Products in company
• Maggi is a product that belongs
to Nestle India, which is one of the leading fast
food companies in the country. The
various Maggi products are stocks,
instant noodles, ketchups and instant soups.
The major products
of Maggi are Maggi Masala-ae-Magic
Noodles, Maggi 2-Minute Noodles, Maggi Rice
Mania, Maggi Sauces and Maggi Magic Cup.
Critical analysis of the sale process
• Target Marketing Undifferentiated: Nescafe 3 in 1 * Maggi noodles * Kit Kat
Differentiated: • Koko Krunch, Nesquick: Chocolate milk who want to get
taste of chocolate. • Nescafe Ice: Cold coffee for the people in hot weather.
Concentrated: Nestlé specializes in producing baby foods
• Positioning Strategy • Product Differentiation: Nestle brings a lot of product
for target different customers. As they provide 25 types of minerals in Nido
for children. • Channel Differentiation: Nestle reach their products to the
customers through their expert market salesman and transportation. So
that their products are much available to their respective customers.
• Positioning Strategy • Image differentiation: Nestlé’s logo is totally different
from its competitors that are greatly accepted by its customers. • People
differentiation: Nestle has a large number of employees that are highly
educated and trained. • Service differentiation: better service for its
respective customers from its competitors, 24 hours hot line
service
 Conclusion
• Conclusion: The advent of consumer food products has brought
a immense change in the field in the consumers food habit.
Nestle has done well to enhance its customers loyalty operating
as a market challenger in its industry. Nestle is one of the
largest food processing company. Their products and quality
mainly depends on their experience and efficiency. Nestle
believe on quality that leads to good business and good
development. It has segmented the market based on certain
clustered preferences deploying multi-stage segmentation
approach to meet individual needs of the customers. Offering
new products would also close its existing products gaps to a
great extend ensuring satisfaction and
loyalty.
 References
• Choi, Candice, "Nestle to Shut Down Three St. Louis Plants," Daily News, April
2, 2005, p. 31.
• "Daring, Defying, to Grow--Nestlé," Economist (US), August 7, 2004, p. 56US.
• Hall, William, "Leading Swiss Banker to Be Nestlé Chairman," Financial
Times, September 21, 1998, p. 26.
• ------, "Maucher Keeps His Claws in Nestlé," Financial Times, May 7, 1997, p. 26.
• ------, "Strength of Brands Is Key to Success," Financial Times, November 30,
1998, p. SII.
• Harrisson, Pierre, L'Empire Nestlé, Lausanne, Switzerland: Editions P.-M.
Favre, 1983, 493 p.
• Heer, Jean, Nestlé: 125 Years, 1866-1991, Vevey, Switzerland: Nestlé, 1991.
• ------, World Events, 1866-1966: The First Hundred Years of Nestlé, Vevey,
Switzerland: Nestlé, 1966.
• Interagency Group on Breastfeeding Monitoring, Cracking the Code, UK
Committee for UNICEF, 1997.
Thankyou