CARAT MEDIA WEEKLY NEWSLETTER

No. 692

 Media Report
(2/4)vs.

http://freeshare2u.blogspot.tw/2011/11/coreldraw-100-2u.html

2012

-(Consumer Connection Study, CCS)

84
1) () ---- ()
2) () ---- ()
3) () ---- ()
4) () ---- ()

http://www.sccnn.com/day/renwu.htm


40.8

45.4

50.5

23.3

15.2

20.8

Overall Female
356.7
Other
76.4

60.5

23.7
http://girlsshoppingguide.blogspot.tw/ &
http://stylingwithsavannah.wordpress.com/makeupshopinglist/

http://tw.myblog.yahoo.com/jinhwan888/article?mid=816&prev=-1&next=815 &
http://www.aojiyouxue.com/zixun/wenti/20130412_110819.html/ & http://betablog.udn.com/gj6jo6/4926686


Attitude
(94%/i113)
(81%/i174)
(70%/i178) (67%/i214)

(72%/i237)
(66%/i256)
(66%/i201)(56%/i201)
(61%/i304)(46%/i199)

18 9% / 18-24 29%
25-34 30% / 35-44 32%
66% / 8% / 26%
34% / 55%
12%
NT. 386,410
20 25% / 20-29 9%
30-39 11% / 40-49 12%
50-59 7% / 70-79 6%
Profile

(88%/i158)
(77%/i201)
(62%/i199)
(66%/i227) (65%/i179)

Hobbies

(67%/i121)(58%/i127)
(55%/i189)KTV(35%/i141)(22%/i142)
(23%/i332)(12%/i187) (25%/i191)
(32%/i152)

iindexindex 11010%
index 9010%

Always on

(64%/i140)

(24%/i212)

(73%/i132)

(87%/i106)
(71%/i146)

(58%/i150)

(54%/i165)

(36%/i104)
(33%/i205)
(22%/i151)

(43%/i232)
(40%/i213)

Interest:

(40%/i199)
80
70
60
50
40
30
20
10

75

58

52

53

35

37
24

17

33
20

33
23

31

24

17
10

(13%/i160)
(12%/i174)
(12%/i147)
(9%/i164)

c
Research/Trial/Purchase
: (18%/i204)

49
39

Info. Notice:

22
11

21
9

(13%/i196)
(11%/i184)
(11%/i113)
(8%/i372)

iindexindex 11010%
index 9010%


(73%/i168)(66%/i176)

(43%/i197)

(43%/i258)

(63%/i135)
(37%/i177)

Heavy User

120

Medium User

Light User

100
13
80

18

18
24

60

17
15

40

87

31
19
10

20

Travelling by any Social networking Total internet

means

43

35

31

43

Reading a
Using the
blog/BBS forum Internet on your
MOBILE PHONE

64
44

38

67
54

38

12

25

35

18

18

14

Reading
magazines

Reading
newspapers

Listening to the
radio

Watching
television

Reading free
newspapers

http://www.majesticwarrior.com/internet-marketing/
iindexindex 11010%
index 9010%

http://myrachelmcadams.com/pic/20080813/rachel_mcadams_-_mean_girls_promos/rachel_mcadams_mean_girls_20080813_02.html
http://theideagirlsays.files.wordpress.com/2011/01/mean-girls-2-nicole-anderson-bethany-anne-lind-clair-holt.jpg?w=728

http://www.crushable.com/2009/11/06/entertainment/gossip-girl-3-9-they-shoot-humphreys-dont-they-photo-spoilers/
http://www.jiayi.org/waxy53.html & http://www.livescience.com/4856-women-bound-aids.html


Attitude

(57%/i00)
(39%/i120)

(76%/i101)
(59%/i108)
(86%/i121)
(31%/i111)

18-24 7%

25-34 39%

35-44 19%

(41%/i100)

45-54 18%

55-64 15%

(34%/i103)

18 2%

50% / 6% / 44%

38% / 47%
15%
NT. 348,820
20 14% / 20-39 14%

Profile

30-39 13% / 40-49 11%

50-59 12%

(61%/i110)KTV(30%/i101)(13%/i114)
(30%/i108) (26%/i107)

Hobbies

(24%/i111)(22%/i128)

(22%/i116)
(58%/i101)(59%/i104)(48%/i103)

http://www.toux8.com/uploads/allimg/120620/1_120620125007_11.jpg
iindexindex 11010%
index 9010%



(96%/i103)

Option
Follower

WOM

Info. Notice:

(87%/i109)

(67%/i107)
(56%/i100)

(60%/i125)

(41%/i128)

(71%/i105)

Rational
Shopper

(39%/i114)
(26%/135)
(19%/i112)
(18%/i119)
(18%/ i116)

Research/Trial/Purchase:
(28%/i132)
(14%/i115)
(14%/i142)
(11%/i133)
(11%/i116)
(11%/i119)

http://www.imafulltimemummy.com/post/2010/11/25/My-Two-Cents-Worth-Followers.aspx
iindexindex 11010%

index 9010%

(43%/i101)

(51%/i101)(47%/i110)

(15%/i130)Web game(17%/i114)Mobile
game (20%/i112)
Heavy User

120
100

Light User

1
14

80

20

60

19

51

17
38

15
40

Medium User

37

20
40

84
17
55

20

46

Total internet

Social networking

17

Reading a
Using the
blog/BBS forum Internet on your
MOBILE PHONE

38

26

29

33

16

13

12

7
8

Reading
magazines

Reading
newspapers

Watching
television

Listening to the
radio

9
26

Travelling by any
means

17

iindexindex 11010%
index 9010%

17
6
Reading free
newspapers

(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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