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Baby Boomersin the digital age
Lee Rainie – Director Pew InternetProjectSilver Summit - CES
200040% use internet<5% broadband at home34% own a cell phone0% connect to internetwirelessly<10% use “cloud”
= slow, stationaryconnections that arebuilt around mycomputer
200874% use internet62% broadband at home72% own a cell phone43% connect to internetwirelessly47% use “cloud”
= fast, mobileconnections that aremoving to outsideservers and storage
The changing Boomer audience:Then and now
2000Boomers were 28%of the internetpopulationand 24% of thetraffic on a typicalday2008Boomers are 36% of the internetpopulationand 33% of thetraffic on a typicalday
The changing Boomer role:Then and now
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