Preconfigured Custom Report Reference

This table contains key information required for the preconfigured custom reports licensed with the Custom Reports feature. You can view samples of these custom reports by downloading the Zedesco sample profiles using the Install Components link in the left pane of Analytics 9Administration.
The following list describes the headings used in the table: Report Name Shows the title of the custom reports. For a listing of all custom reports, see Web Analysis > Report Configuration > Custom Reports > Reports. Key Web Log Field Shows the name of the field in the web activity data file that Webtrends uses to create the report. For more information about web activity data fields (also known as log fields), see the Guide to Web Analytics on the Webtrends Documentation page. SDC Indicates if the SmartSource Data Collector and its associated tags are recommended for the corresponding report. N/A means not applicable. For more information about SDC, see the SmartSource Data Collector User's Guide on the Webtrends On Premises Documentation page. WebtrendsQuery Parameter Shows the Webtrendsquery parameters that Webtrendsuses to create the corresponding report. The Webtrendsquery parameters are designated as dim for dimension and meas for measure. In some instances, Custom Drilldown is listed instead of a query parameter. This means that you can create a drilldown dimension to track sub-levels within a primary category of data. Visitor History Shows the Visitor History category that you should enable to generate the report. Visitor History captures several categories of information, each of which offers a variety of different measurements and possible report combinations that allow visitor segmentation. You can enable Visitor History behavior categories on a per-profile basis. GeoTrends Indicates if the GeoTrends database is required. GeoTrends resolves IP address of visitors into more meaningful data such as the region, country, state, province, city, area code, designated marketing area, metropolitan statistical area, and time zone data corresponding to the location of the owner of a specific domain name

Dependencies Key Web Activity Report name Data Field Area Codes Browser Cookie Support Browsing Hours IP Address URI Query URI Query Recommend ed SDC N/A Yes Yes WebtrendsQuery Parameter Dimension/Meas ure None WT.co - dim WT.bh - dim

Visitor History Categor y

GeoTrend s Requireme nt

None None None

Yes No No

Buyers vs. Non-Buyers

URI Query

Yes

WT.vr_brws dim WT.tx_s meas WT.tx_u meas WT.vr.bt_d - meas WT.vr.bt_w meas WT.vr.bt_m - meas WT.vr.bt_q meas WT.vr.bt_y - meas

Purch ase

No

Buyers vs. Non-Buyers by Page (SmartView)

URI Query

Yes

WT.vr_brwsdim WT.tx_s meas WT.tx_u meas

Purch ase

No

Campaign IDs

URI Query

Yes

WT.vr.rac - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

No

Campaigns

URI Query

Yes

Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

No

Campaigns by Countries Campaigns by DMA

IP Address

Yes

Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

Yes

Campaigns by Lifetime Value

URI Query

Yes

WT.vr.ltb - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Camp aign Purchas e

No

Campaigns by MSA

IP Address

Yes

Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

Yes

Campaigns by New vs. Repeat Buyers

URI Query

Yes

WT.vr_by - dim Custom Drilldown WT.tx_s - meas WT.tx_u - meas

Camp aign Purchas e

No

Campaigns by New vs. Repeat Visitors

URI Query

Yes

WT.vr.rac - dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Camp aign

No

Campaigns by Regions Campaigns by States/Provin ces

IP Address

Yes

Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

Yes

Campaigns by Time

URI Query

Yes

Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

None

No

Color Palettes Content Group Duration

URI Query

Yes

WT.cd - dim

None

No

None

N/A

None

None

No

Content Groups of Interest

URI Query

Yes

WT.cg_n - dim

None

No

Creative Types

URI Query

Yes

WT.vr.rac_ct dim WT.mc_id meas WT.tx_s meas WT.tx_u meas WT.vr.rac_d meas WT.vr.rac_m meas ;WT.vr.rac_f measWT.vr.rac_q - meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

No

Creatives

URI Query

Yes

WT.vr.rac_cr dim WT.mc_id meas WT.tx_s meas WT.tx_u meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

No

Demand Channels

URI Query

Yes

WT.vr.rac_dc dim WT.mc_id meas WT.tx_s meas WT.tx_u meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

No

Designated Marketing Areas

IP Address

N/A

None

None

Yes

Email Campaign IDs

URI Query

Yes

WT.vr.rac - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

No

Email Campaigns

URI Query

Yes

Custom Drilldown WT.mc_ev - dim WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

No

Email Conversion Funnel by Campaigns

URI Query

Yes

WT.vr.rac - dim

Camp aign

No

Geography Drilldown GMT Offsets

IP Address

N/A

None

None

Yes

URI Query

Yes

WT.tz - dim

None

Yes

Initial Referrers

URI Query

Yes

WT.vr.fr - dim WT.vr.vt_d meas WT.tx_s meas WT.tx_u meas WT.vr.bt_d - meas WT.vr.bt_w meas WT.vr.bt_m - meas WT.vr.bt_q meas WT.vr.bt_y - meas

Visit Purchas e

No

Initial Search Engines

URI Query

Yes

WT.vr.ise - dim WT.vr.isep - dim WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d meas WT.vr.bt_w - meas WT.vr.bt_m meas WT.vr.bt_q - meas WT.vr.bt_y meas

Searc h Engine Purchas e No

Java Support

URI Query

Yes

WT.jo - dim

None

No

JavaScript Support

URI Query

Yes

WT.js - dim

None

No

JavaScript Versions

URI Query

Yes

WT.jv - dim

None

No

Key Metrics Over Time

URI Query

Yes

WT.mc_id meas WT.tx_s meas WT.tx_u meas WT.vr.vt_d -meas WT.vr.vt_w -meas WT.vr.vt_m meas WT.vr.vt_y -meas WT.vr.bt_d - meas WT.vr.bt_w meas WT.vr.bt_m - meas WT.vr.bt_q meas WT.vr.bt_y - meas

Visit Purchas e

No

Languages

URI Query

Yes

WT.ul - dim

None

No

Lifetime Values

URI Query

Yes

WT.vr.ltb - dim WT.tx_s - meas WT.tx_u - meas WT.vr.vt_d -meas WT.vr.vt_w -meas WT.vr.vt_m meas WT.vr.vt_y -meas

Visit Purchas e

No

Links Measures (SmartView)

URI Query

Yes

WT.tx_s - meas WT.tx_u - meas

None

No

Marketing Activities

URI Query

Yes

WT.vr.rac_ma dim WT.mc_id meas WT.tx_s meas WT.tx_u meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

No

Marketing Programs

URI Query

Yes

WT.vr.rac_mp dim WT.mc_id meas WT.tx_s meas WT.tx_u meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

No

Metropolita n Statistical Areas

IP Address

N/A

None

None

Yes

Most Recent Search Engines (All)

URI Query

Yes

WT.vr.r_se dim WT.vr.r_sep dim WT.tx_s meas WT.tx_u meas

Searc h Engine

No

Most Recent Search Engines (Organic)

URI Query

Yes

WT.vr.rog_se dim WT.vr.rog_sep dim WT.tx_s meas WT.tx_u meas

Searc h Engine

No

Most Recent Search Engines (Paid)

URI Query

Yes

WT.vr.rpd_se dim WT.vr.rpd_sep dim WT.tx_s meas WT.tx_u meas

Searc h Engine

No

Most Recent Search Keywords (All)

URI Query

Yes

WT.vr.r_sep dim WT.vr.r_se dim WT.tx_s meas WT.tx_u meas

Searc h Engine

No

Most Recent Search Keywords (Organic)

URI Query

Yes

WT.vr.rog_sep - dim WT.vr.rog_se dim WT.tx_s meas WT.tx_u meas

Searc h Engine

No

Most Recent Search Keywords (Paid)

URI Query

Yes

WT.vr.rpd_sep - dim WT.vr.rpd_se dim WT.tx_s meas WT.tx_u meas

Searc h Engine

No

Most Recent Searches by Entry Page (All)

URI Query

Yes

WT.vr.fe - dim WT.tx_s - meas WT.tx_u - meas

Searc h Engine

No

Most Recent Searches by Entry Page (Organic)

URI Query

Yes

WT.vr.fe - dim WT.tx_s - meas WT.tx_u - meas

Searc h Engine

No

Most Recent Searches by Entry Page (Paid)

URI Query

Yes

WT.vr.fe - dim WT.tx_s - meas WT.tx_u - meas

Searc h Engine

No

New vs. Repeat Buyers

URI Query

Yes

WT.vr_by - dim WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d meas WT.vr.bt_w - meas WT.vr.bt_m meas WT.vr.bt_q - meas WT.vr.bt_y meas

Visit Purchas e

No

New vs. Repeat Buyers by Page (SmartView)

URI Query

Yes

WT.vr_by - dim WT.tx_s - meas WT.tx_u - meas

Visit Purchas e

No

New vs. Returning Visitors

URI Query

Yes

WT.co_d - dim WT.tx_s - meas WT.tx_u - meas WT.vr.bt_d meas WT.vr.bt_w - meas WT.vr.bt_m meas WT.vr.bt_q - meas WT.vr.bt_y meas

Purch ase

No

New vs. Returning Visitors by Page (SmartView)

URI Query

Yes

WT.tx_s - meas WT.tx_u - meas

None

No

Offers

URI Query

Yes

WT.vr.rac_of dim WT.mc_id meas WT.tx_s meas WT.tx_u meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

No

On-Site Search Phrases Not Found

WT.oss - dim URI Query Yes WT.oss_r meas WT.oss - dim WT.oss_r meas URI Query Yes WT.tx_s - meas None No None No

On-Site Search Phrases Performance

WT.tx_u - meas

Page Measures (SmartView)

URI Query

Yes

WT.tx_s - meas WT.tx_u - meas

None

No

Partners

URI Query

Yes

WT.vr.rac_pa dim WT.mc_id meas WT.tx_s meas WT.tx_u meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

No

Placements

URI Query

Yes

WT.vr.rac_pl dim WT.mc_id meas WT.tx_s meas WT.tx_u meas WT.vr.rac_d meas WT.vr.rac_m meas WT.vr.rac_f - meas WT.vr.rac_q meas WT.vr.rac_w meas WT.vr.rac_y meas

Camp aign

No

Primary Metropolitan Statistical Areas

IP Address

N/A

None

None

Yes

Product Categories

URI Query

Yes

WT.pc - dim WT.pn_s - dim WT.tx_s - meas WT.tx_u - meas

None

No

Product SKUs

URI Query

Yes

WT.pn_sku dim WT.tx_s meas WT.tx_u meas

None

No

Product SubCategories

URI Query

Yes

WT.pn_sc - dim WT.pn - dim WT.tx_s - meas WT.tx_u - meas

None

No

Products

URI Query

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u meas

None

No

Products by Country

IP Address

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u meas

None

Yes

Products by Creative Types

URI Query

Yes

WT.vr.rac_ct dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Camp aign

No

Products by Creatives

URI Query

Yes

WT.vr.rac_cr dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Camp aign

No

Products by Demand Channels

URI Query

Yes

WT.vr.rac_dc Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Camp aign

No

Products by DMA

IP Address

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u meas

None

Yes

Products by Manufacturers

URI Query

Yes

WT.pn_ma dim Custom Drilldown WT.tx_s - meas WT.tx_u meas

None

No

Products by Marketing Activities

URI Query

Yes

WT.vr.rac_ma dim Custom Drilldown WT.tx_s - meas WT.tx_u meas

Camp aign

No

Products by Marketing Programs

URI Query

Yes

WT.vr.rac_mp dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Camp aign

No

Products by MSA

IP Address

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u meas

None

Yes

Products by New vs. Repeat Buyers

URI Query

Yes

WT.vr_by - dim Custom Drilldown WT.tx_s - meas WT.tx_u - meas

Visit Purchas e

No

Products by New vs. Returning Visitors

URI Query

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u meas

None

No

Products by Offers

URI Query

Yes

WT.vr.rac_of dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Camp aign

No

Products by Partners

URI Query

Yes

WT.vr.rac_pa dim Custom Drilldown WT.mc_id - meas WT.tx_s - meas WT.tx_u - meas

Camp aign

No

Products by Region

IP Address

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u meas

None

Yes

Products by Search Engines

Referrer

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u meas

None

No

Products by State/Provinc e

IP Address

Yes

Custom Drilldown WT.tx_s - meas WT.tx_u meas

None

Yes

Products by Suppliers

URI Query

Yes

WT.pn_su - dim Custom Drilldown WT.tx_s - meas WT.tx_u - meas

None

No

Purchase Conversion Funnel by Campaigns

URI Query

Yes

WT.vr.rac - dim

Camp aign

No

Purchase Scenario by Products

URI Query

Yes

WT.pn - dim

None

No

Sales Cycle

URI Query

Yes

WT.vr.bpd dim WT.tx_s meas WT.tx_u meas

Purch ase

No

Sales Cycle (New Buyers)

URI Query

Yes

WT.vr.bpd dim

Purch ase

No

Sales Cycle by Campaign (New Buyers)

URI Query

Yes

WT.vr.bpd dim WT.vr.bt_d meas WT.tx_s meas WT.tx_u meas

Purch ase

No

Sales Cycle by Product

URI Query

Yes

WT.pn - dim WT.vr.bpd - dim WT.tx_s - meas WT.tx_u - meas

Purch ase

No

Sales Cycle by Product (New Buyers)

URI Query

Yes

WT.pn - dim WT.vr.bpd - dim WT.vr.bt_d meas WT.tx_s meas WT.tx_u meas

Purch ase

No

Sales Cycle by Product Category

URI Query

Yes

WT.pc - dim WT.vr.bpd - dim WT.tx_s - meas WT.tx_u - meas

Purch ase

No

Sales Cycle by Product Category (New Buyers)

URI Query

Yes

WT.pc - dim WT.vr.bpd - dim WT.vr.bt_d meas WT.tx_s meas WT.tx_u meas

Purch ase

No

Same Visit Campaign ID

URI Query

Yes

WT.mc_id - dim WT.mc_id -meas WT.tx_s - meas WT.tx_u - meas

None

No

Same Visit Campaign Name

URI Query

Yes

WT.mc_id - dim WT.mc_id -meas WT.tx_s - meas WT.tx_u - meas

None

No

Screen Resolutions

URI Query

Yes

WT.sr - dim

None

No

Single Level Paths Buyers vs. Non-Buyers (SmartView)

URI Query

Yes

WT.vr_brws dim WT.tx_s meas WT.tx_u meas

Purch ase

No

Single Level Paths New vs. Repeat Buyers (SmartView)

URI Query

Yes

WT.vr_by - dim WT.tx_s - meas WT.tx_u - meas

Purch ase

No

Single Level Paths New vs. Returning Visitors (SmartView) Time between Purchases

URI Query

Yes

WT.tx_s - meas WT.tx_u - meas

None

No

URI Query

Yes

WT.vr.ppd dim WT.tx_s meas WT.tx_u meas WT.vr.bt_d

Visit Purchas e

No