World Design Capitalis about design in itsbroadest sense, andabout designing bettercities for people.
Cape Town was designatedWorld Design Capital 2014 atthe International Design Alliance(IDA) Congress in October 2011 inTaipei. This prestigious designationis bestowed biennially by theInternational Council of Societies of Industrial Design (ICSID).World Design Capitals recognise thevalue of design thinking, and arededicated to using design as toolfor social, cultural and economicdevelopment. Previous winnershave been Helsinki, Seoul and Turin,and Cape Town won the 2014 bid
against ﬁerce competition from rival
shortlisted cities, Bilbao and Dublin.Cape Town’s bid was not about thecity claiming that it is already anestablished ‘design capital’, butinstead it was a bid to acknowledgethat we are using design thinking asa tool for transformation.The World Design Capital 2014bid concept “Live Design.Transform Life” focused stronglyon socially responsive design.Our bid recognised and mobilisedCape Town’s considerable designresources towards addressing thelegacies of our city’s apartheid past
and was aimed speciﬁcally at dealing
with the vast imbalances that exist inour society.
WHAT IS WORLDDESIGN CAPITAL?