Canada Goose

Q. As Dani Reiss, what is your decision about the offers from Levines Menswear and Asmuns Place? Select Option 1- Providing Womens Closing Product Line for Asmuns Place

FActors helped to make the decision

Increase

in market share by 5% Less no. of Store across the country

So no/low cannibalization of Independent Retailers Managing Distribution is easy and less expensive Inline with its Current Production Capacity Brand Image will be kept intact Chances to further expand their contract

Factors that made the decision difficult:

Levines Menswear could help gain a large market share Availability of the Product at customers disposal would have been more easy Increase in the awareness of Brand