SWOT ANALYSIS
SWOT ANALYSIS
STRENGHTS
➢Brand popularity- Dettol is used as
synonym for antiseptic in India.
➢Acceptability and customer trust.
➢Wide distribution Network
➢Global presence in 124 countries
OPPORTUNITIES
➢Expansion into Face masks and Personal
Hygiene Products due to induced
awareness and demand in COVID-19.
➢Dettol can leverage its name brand
name to diversify into non- health
category products.
➢Partnership with Governments,
Hospitals, Health centers and schools
WEAKNESSES
➢Limited to only Antiseptic products.
➢Burning sensation on the wound is a
negative factor.
➢No E-commerce website.
➢No segmentation catering affluents
THREATS
➢Increasing Entrants into Sanitation
market in Pandemic.
➢Growing popularity of Ayurvedic
product, especially Patanjali.
➢Savlon capturing antiseptic market.
 SWOT ANALYSIS
➢One stop solution to ➢Subscriptions ➢Bumble may come ➢Strong competition
make friendly, rates are too high. up with from cheaper or
romantic and ➢App require daily Matrimonial free dating apps.
STRENGTHS

OPPORTUNITIES
WEAKNESSES

THREATS
business check otherwise mode. ➢Unauthentic user
relationships with user could miss ➢Traveling and car can be a trouble.
date, Bizz and BFF out on a match. pooling with the
mode.
➢Bumble Bizz match can help in
➢Facial identification icebreaking start.
process which struggled to
reduces fake profile. create a ➢Recommendation
➢Use social media professional for the venue of
platforms for community date on the basic
background check. database. of interests and
➢Filter option to location.
customize your match
as per you desire.
➢Option of predefined
set of questions to
start the
conversation.
➢LGBTQ friendly.