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e Garry Jonathan
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School of Business & Management
Institut Teknologi Bandung
Company Profile
processing and packaging machinery for food, beverage, pharmaceutical, and agro
industry, with a mission to provide the best solution for valuable clients. PT. Sanco
Indonesia has proven itself as one of the top machinery trading agents who owns
exclusive rights with local and international companies to promote and distribute the
products worldwide.
Established in July 2004, PT. Sanco Indonesia has three (3) offices, which are
located in:
1. Meruya, acts as the headquarter office for Finance and Accounting Division,
2. Cempaka Mas, acts as General Trading Division for end user product with 3
personnel.
3. Taman Tekno, Bsd, acts as Engineering Division for workshop, showroom for
As a trading company, PT. Sanco Indonesia focuses its activity in Sales &
Marketing Division to increase its turnover. Thus, the company highly invests its
resources in human resource to get the right person in the right job.
“To be the leader in Food and Pharmaceutical machinery business and the
preferred partner in processing and packaging engineering services in
Indonesia and some region countries.”
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School of Business & Management
Institut Teknologi Bandung
Customer Satisfaction
Reliable Machines
Excellent Services
Affordable Prices
Technology in Advance
Improvement
Value & Quality of Employee
Expectations of Shareholders
PT. Sanco Indonesia is led by Mr. Erik Santoso, the President Director, who
manage the corporate group business, and Mr. Bonifasius Victoria, the Managing
Director, who manage the daily operational of PT. Sanco Indonesia. The Managing
Director directly involved with all divisions of PT. Sanco Indonesia, which is led by a
division head. The detail organizational structure for each division can be seen in the
next figure.
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School of Business & Management
Institut Teknologi Bandung
strategic business partners to meet the company’s vision in the most effective and
efficient way. In order to be the leader in the dynamic market, Human Resource
and business strategy, every employee is expected to have better result by sharing
the knowledge and skill of how works are done. A human resource strategic planning
employees.
thus, reward and punishment mechanism can be applied to each of employee. The
company also invested in the latest accountancy software to create a more effective
and efficient administrative work and data sharing between Finance Division, Sales
& Marketing Division, and Engineering Division. By using the software, the
management knows the details of every transaction made between the Sales &
Marketing Division and the customers. Once the order has been placed, the Finance
Division will be able to make the payment schedule for the customer according to the
Every sales force & managerial level is facilitated with an operational vehicle and
a laptop for daily operational to increase their performance in work. With such
arrangement, they are expected to work not only in the office, but also outside of the
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School of Business & Management
Institut Teknologi Bandung
office, such as home, or customer’s site. In addition, only sales force is equipped
with additional tools, such as Blackberry mobile phone and CDMA phone to enable
easy communication of E-mail, messenger, phone call, and text messages. In the
office, every person has their own cubicle work place, which is equipped with sound
proof, where each of the employees can concentrate on their own work without any
To meet the demand of dynamic market, the management has decided that a
agreed that, currently, the number of machinery that is sold by the company is more
than 40 types of machines from different principals, while there are only six sales
persons. In this arrangement, it is not possible for every sales person to know every
technical details of every machinery, whereas the customer required to know not
only the price of the machinery, but also the technical advantage. To accomplish the
responsibility to represent, at least, five to six machineries. Thus, every sales person
is expected to know further details about the machinery that each of them represents
and able to work better with the customers to fulfill their needs and wants. A weekly
meeting between the management and every sales person is conducted to discuss
the progress of every project and set the next goal in a certain timeframe.
Implementing such method boost up the motivation of sales person and increase the
productivity, because not only updating the project, but also discussing the problems
that the sales person are facing, where the management can provide the solution.
Also, by assigning a sales person with respective machinery, the system will result in
no competition between the sales forces, because they are free to access all
customers from each other database and help each other to introduce their
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School of Business & Management
Institut Teknologi Bandung
respective machinery. So, there are many chances that two or three sales persons
In the daily operational, there are hardly any written rules applied on how the
works should be done in the office, although every division has their own standard
operating procedure. For example, Engineering Division has their own procedure on
how the work should be started after the work order arrived, Finance Division has
their own procedure how the finance report should be done and to manage the cash
flow in the company, Sales & Marketing Division has their own procedure how to do
their works, starting from making appointments with the customers to have further
discussion to following up the after sales service, and so on. Those procedures
come through quick training and real application, so every employee will know how
to do their works well even without a long time training. The only written rules are
only about discipline behaviors, such as, arriving on time, taking sick leaves, etc,
where reward and punishment system can be easily applied. Such methodology
creates conducive working environment with less pressure and no competition with
each other. The performance of every employee is evaluated at the end of the year
by their respective supervisor and the management to conclude the reward or the
relations, employee relations, job analysis, job design, selection, development, pay
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School of Business & Management
Institut Teknologi Bandung
company to have personnel to fill in certain job or position within the company,
usually for admin, technician, engineer, accountant, or sales position. The HRD
as KOMPAS, The Jakarta Post, etc, about the job vacancy to attract and recruit.
However, for managerial position, the HRD only propose the qualified candidates
inside the company to the management, and then the management will
personally contact the candidates for IQ & EQ test, and interview the candidates.
In some cases, relatives of the management can fill a managerial position. The
recruitment for standard position usually has skillful personnel to fill in the
process need to be developed, because there are many cases that new
personnel left the company without any news after working for several weeks or
months. When it happened, the workflow will be dragged down. For example, a
person in charge for export-import department whose daily jobs are to manage
shipment from/to customers site. Such position required experience in the same
field of job, and not everyone in the company can take over the job easily.
Training. New recruitment will have a short training, for a day or two, to know
the standard operating procedure of each position, and then a supervisor will
work together to supervise their work. Such method will provide the real
experience on how to work in PT. Sanco Indonesia. Also, since PT. Sanco
Indonesia has been cooperating with many overseas principal, the sales force
receive the trainings directly from the principal, thus will have the opportunity and
experience on how international business are done. Trainings from the principals
are required to have better technical knowledge about the respective machinery.
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School of Business & Management
Institut Teknologi Bandung
Also, during the principal visit in Indonesia, both the sales force and principals
will visit the customers to have discussions. Thus, the sales force will learn from
the performance of every employee are not the same. For example, Sales &
Marketing Division is required to bring a project list that contains the customer’s
details, the inquiry, and the project’s time frame to the weekly meeting. This way,
the management will know the performance of every sales person every week.
In terms of standard evaluation, every year, HRD instructs all employees to fill in
and working environment. Then, the management will review all the balance
scorecard and concludes the increase of incentives that would be given to each
employee.
company with 3 small offices, which each contains 10 to 20 personnel. The small
relationship with each other. Moreover, every division will need support from the
fellowship event where all employees from the group have to attend, in order to
Job Analysis & Design. HRD of PT. Sanco Indonesia does not really analyze
and design the job for every employee. The HRD only post the vacancy on
etc), respond the applicant, make the test & interview, and wait for approval from
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School of Business & Management
Institut Teknologi Bandung
standard job descriptions, where the HRD is not required to do analysis and
usually needs management approval, and the HRD follow-up the decision by
providing the pay structure, incentives, benefits, and facilities to the promoted
employee.
to develop their knowledge, skill, and moreover, the position. For example, in 1-2
competition to each other, but also helping each other to achieve their target.
basic salary for yearly bonus and THR (Tunjangan Hari Raya). Every month,
HRD transfer the salary payment through Automatic Teller Machine (ATM). By
either decide for a raise on monthly salary or cut the bonus for certain
allowances, which are transferred to the employee account every month. When
an employee breaks certain rules, the allowances for next month will be cut,
depends on the company policy. For managerial level, starting from the division
head, every head is given a car for transportation. Employee, whose level is
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School of Business & Management
Institut Teknologi Bandung
are also allowed for private use. Moreover, the toll, parking, and fuel expense will
be reimbursed every two weeks. In addition, every sales person will be rewarded
a commission for every machine that they sell with the condition of achieving the
Benefits. Aside from the pay structure and the incentives, there are other
benefits that the company has for the employee. The first one Is JAMSOSTEK,
where the company regularly pay JAMSOSTEK without reducing the amount of
caused by the accident. Also, the company does not reduce the rights of
employee for this benefit. However, the employee will receive the benefits as
Conclusion
PT. Sanco Indonesia is a company that still develops their business with the
rapid growth. However, it seems that the HRD of the company only perform basic
tasks, and still highly depends on the management decision regarding the
benefits. The mission and vision of the company seems only applied to the sales
force as the front liner, and the corporate value itself is not well developed.
perform their task well, the HRD should develop the corporate culture and value. By
socializing the new culture and value, every employee can motivate each other and
create efficient and effective work performance to achieve the short-term and long-
term goal. Furthermore, every employee will have a self-belonging point of view for
the company and have an equal vision to make the company as “The leader in Food
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School of Business & Management
Institut Teknologi Bandung
and Pharmaceutical Machinery business and the preferred partner in processing and
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