Name Your Price at

Priceline Group 4:
Al Owva Rachman
Andi Aditya Rangga Putra
Bayu Dharmawan
Della Achmad F
Haris
Karina Prawita R
 E-commerce Icons

?
traditional

auction

• Priceline has become of three icons of e-

commerce.
 Pricing Strategy Priceline
• Allows buyers to name
the price they are willing
to pay

• The buyer be flexible as

to seller or brand name

• More product will give bid

if the price that put by the
customer is realistic
 WebHouse Club

• Price scheme for groceries

• Categorize the price for
various items not brand
 Conclusion

• Priceline use Auction Pricing as their

pricing practies.
• Net still a fertile ground for launching new
ways of doing business.
THANK YOU