Anggi Kuspita | Garry Jonathan

M. Wasid | Rifka Mahmuda

 Story of Culture

Company: PT. TELEKOMUNIKASI SELULAR (Telkomsel)

Culture: “Customer Intimacy”
Story:
The talents recruited are top notch graduates among
universities but required to have a basic culture towards the
goal of service business company
Using costumer intimacy to inspire the people inside the
company to serve costumer outside the company and within
 Symbol of Culture
Company: Astra Insurance – Garda Oto
Culture:
Through the symbol of smiling face and slogan “Don’t worry.
Be Happy.”, Garda Oto Insurance provides simplicity of
claiming procedure for the customer to increase efficiency
and effective process, and the customer will not be worried of
complicated claiming procedure.
Ritual as Culture

Company: Angkasa Pura II

Ritual as Culture:
Coffee morning is held once a week with the customers
(airlines companies and organization) to have weekly
discussion to absorb information and building
relationship for brighter business relationship in the
near future, as the main business is in service industry
where customer satisfaction is prioritized.