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An Introduc+on to Pay Per ClickAdver+sing
Richard Fergie
What is PPC Adver+sing?
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Adver+sing where you pay each +me a userclicks on your advert
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Adverts appear on the Google search resultspage:
Why PPC Adver+sing?
0% 10% 20% 30% 40% 50% 60%Paid PlacementOrganic SEOEmail Marke+ngConferencesPRAffiliate Marke+ngDirect MailContextual Text AdWeb Graphical AdPrint Magazine AdTV AdPaid InclusionSearch KW Graphical AdRich MediumTelemarke+ngPrint News AdPrint Yellow PageRadioPOS Promo+onPaid Lis+ng in Shop directoryOnline Yellow PagesCouponsOther
"What are the top‐three most‐efficient forms of adver5sing or marke5ngyou spend money on in terms of the return on investment (ROI) or returnon ad spend (ROAS) that they yield?“
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