PHILIPPINE BLOG AWARDS

2008

Post Mortem Report

 Sponsorships Arranged – PBA 2008

Company Items Given Amount

Aloha Boardsports Giveaways - shirts and magazines 82,440.00
RedBox Venue 19,950.00
CPK Pizza Vouchers 20,000.00
Smart Co-presentor package 100,000.00
Terry SA Premium items 40,000.00
CBTL Vouchers 16,524.00

Total Value 278,914.00

 Media Values – PBA 2008
Print

Size per Ad AVE Php

col. Rates Color (80% (Inclusive Credibility Total Media
Title Section Page Position Circulation ×
Remarks (L W) Php Rate surcharge) of VAT) Multiplier Value
Watch out for
8.5 col x
the Philippine Lifestyle F3 top 245,520 N/A
11 cm
330 30,855 b/w 34,557.60 x7 241,903.20
Blog Awards

RP to become
4 col x
next blogging Business B13 top left 150,000 N/A
16.5 cm
185 12,210 b/w 13,675.20 x7 95,726.40
capital

Blogging is the bottom 3.5 col x

new texting!
Infotech B-5
right
392,714 N/A
17 cm
370 22,015.00 b/w 24,656.80 x7 172,597.60

And now, the with

8.5 col x
Philippine Blog Gadgets J-2 top part 259,000 colored
32 cm
380 103,360.00 colored 208,373.76 x7 1,458,616.32
Awards photos

Total Print Media Values: 1,968,843.52

Watch out for the Philippine Blog Awards, Philippine Daily
Inquirer, Lifestyle, 13 September 2008
After texting: RP to become next blogging capital, Malaya,
Business, 16September 2008
Blogging is the new texting, Manila Bulletin, Infotech, 21
September 2008
And now, the Philippine Blog Awards,Philippine Star, Gadgets, 21
September 2008
 Media Values – PBA 2008
TV
MEDIA VALUE
(Inclusive of Credibility Total Media
Show Station Date Day Duration Rate/30 secs Value 12% VAT) multiplier Value

Express Balita IBC 13 19-Sep-08 Friday 43 secs 30,000 43,000.00 48,160.00 x7 337,120.00

2 mins
News on Q QTV 11 22-Sep-08 Monday 82,656.25 347,156.25 388,815.00 x7 2,721,705.00
6 secs

1 min
Balitanghali QTV 11 23-Sep-08 Tuesday 59,512.50 198,375.00 222,180.00 x7 1,555,260.00
40 secs

1 min
Unang Hirit GMA 7 23-Sep-08 Tuesday 96,025.00 374,497.50 419,437.20 x7 2,936,060.40
57 secs

The Evening 2 mins

TV5 23-Sep-08 Tuesday 171,000.00 934,800.00 1,046,976.00 x7 7,328,832.00
News 44 secs

Total TV Media Values: 14,878,977.40

 Media Values – PBA 2008
Online
URL Entry Date Entry Title No. of Words Media Value
http://www.abs- 16 September SmartBro to Sponsor 235 376,000
cbnglobal.com/ItoangPinoy/News live streaming of
/PhilippineNews/tabid/140/Article Blogging Awards
ID/3261/TargetModuleID/516/Def ceremony
ault.aspx
http://www.inquirer.net/vdo/playe 15 September RP awards recognize 60 96,000
r.php?vid=1570 best local blogs

http://www.yehey.com/lifestyle/de 15 September Blogging is the new 507 811,200

fault.aspx?artid=32473 texting

http://blogs.inquirer.net/blogaddic 15 September Philippine blog 257 411,200

ts/2008/09/15/philippine-blog- awards set
awards-set/

http://www.manilablogtimes.com/ 7 October Philippine blog 766 1,225,600

editorial/2008/10/03/philippine- awards recognizes
blog-awards-recognizes-top- top Filipino Bloggers
filipino-bloggers/

TOTAL MEDIA VALUES 2,920,000

Total Values – PBA 2008

Print 1,968,843.52
TV 14,878,977.40
Online 2,920,000.00
Sponsorships 238,914.00

TOTAL 19,767,820.92
Thank you!