Indeed. Just ask any executive what comes to mind when you say “PR” and note thecommon misperception shared by many decision makers.The brutally honest responses, whether you agree or not, will represent more than we’dcare to know or acknowledge. The assessments and responses will most likely spanfrom “publicist” to “networker” to “press release” to some fallaciously degrading andsexist stereotypes of what PR people are, how they act, and what they look like. You’llalso summon war stories and bad experiences with PR people and agencies thatunfortunately continue to reinforce the current state of PR crisis for the PR industry ingeneral.There are reasons we are where we are and unfortunately, the PR industry hasn’t hireda crisis communications team to alter or steer perception based on the industry-leadingand groundbreaking work, results, and pioneering efforts of many.Let's be honest. At one point or another, we as communications professionals HAVEcontributed to this state of crisis.Yes, I’m speaking directly to you.I hold the mirror up as I comb through my professional endeavors.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis