The State of PR, Marketing, and Communications:You are the Future
By Brian Solis, blogger at PR 2.0 and principal of FutureWorksPR,
Co- Author Putting the Public Back in Public Relationsand Now Is Gone
SourceModern Public Relations was born in the early 1900s, although history traces the itsroots and origins of practice back to the 17th century. Two years ago, the press releasecelebrated its 100-year anniversary.While the communications industry has iterated with every new technologicaladvancement over the last century, including broadcast mediums and Web 1.0, nonehowever, have forced complete transparency prior to the proliferation of the Read/WriteWeb aka The Social Web aka Web 2.0.It is this element of fundamental transparency of Social Media combined with its sheer expansiveness and overwhelming potential that is both alarming and inspiring PRprofessionals everywhere. At the minimum, it’s sparking new dialogue, questions,
education, innovation, and also forcing the renaissance of the aging business of PRitself.While some are already predicting the death of PR, I fundamentally believe that it’ssimply the death of PR as we know it. As long as communications professionals want tolearn and improve their craft, then we are positioned for evolution. No matter how muchwe think we know, we’re now equalized as an industry in order to reset, learn, anddefine and earn an invaluable role within the business cycle – again.Contrary to popular belief, Social Media isn’t killing PR, but the business of PR IS in astate of paramount crisis. It’s not without merit however. Perhaps up until now, we havebeen our own worst enemy.The Social Web, the democratization of content and the wisdom of the crowds is merelyamplifying PR’s weaknesses and expediting the declination of a broken business model.As is, many of us are collectively contributing to its perceived insignificance andirrelevance.But there’s hope and that hope is you...Our future lies in our ability to shift PR from a business of publicity to a regiment of true“Public” Relations.Abbreviating "PR" truncates the value of our role in one of the greatest transformationsthe communications industry has ever witnessed.As good friendNicole Jordantold me over dinner in NY recently, “PR stands for PressRelease, not Public Relations. When people ask me what I do, I tell them that I’m inintegrated communications – public relations today is about much more than pressreleases and pitching and I am so much more than just a PR person.”
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
Indeed. Just ask any executive what comes to mind when you say “PR” and note thecommon misperception shared by many decision makers.The brutally honest responses, whether you agree or not, will represent more than we’dcare to know or acknowledge. The assessments and responses will most likely spanfrom “publicist” to “networker” to “press release” to some fallaciously degrading andsexist stereotypes of what PR people are, how they act, and what they look like. You’llalso summon war stories and bad experiences with PR people and agencies thatunfortunately continue to reinforce the current state of PR crisis for the PR industry ingeneral.There are reasons we are where we are and unfortunately, the PR industry hasn’t hireda crisis communications team to alter or steer perception based on the industry-leadingand groundbreaking work, results, and pioneering efforts of many.Let's be honest. At one point or another, we as communications professionals HAVEcontributed to this state of crisis.Yes, I’m speaking directly to you.I hold the mirror up as I comb through my professional endeavors.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
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The State of PR-Marketing by Brian Solis
While the communications industry has iterated with every new technological advancement over the last century, including broadcast mediums and Web 1.0, none however, have forced complete transparency prior to the proliferation of the Read/Write Web aka…
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