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Communicate Justice 101

Communicate Justice 101

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Need to challenge racist bias, develop media materials, or run a media campaign from start to finish? Communicate Justice 101 shows you how, with straightforward tips and easy-to-use tools.
Need to challenge racist bias, develop media materials, or run a media campaign from start to finish? Communicate Justice 101 shows you how, with straightforward tips and easy-to-use tools.

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Published by: Center for Media Justice on Jun 20, 2009
Copyright:Attribution Non-commercial Share Alike

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03/09/2015

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Front Binder insert
CommuniCateJustiCe 101
th orgzr’ el Gd  srgc Cc|Brgh  Y By h Yh md Ccl
 
CommuniCate JustiCe 101
t ogz’ el G  sgc CcBg  Y By  Y m Ccl
 Yot Ma Coc1611 Ta A. St 510Oaka, CA 94612510.444.0640tt://.yotmacoc.o
Front Cover: Imerald Bay at YMC’s Unplug Clear Channel Action, September 2005.Photo appears courtesy o Napo Entertainment.
 
communicate justice 101
taBLe oF Contents
 1 Introduction5 Making this Toolkit Work or You7 Acknowledgements9 The Four-Step Reality Check Assessment Tool 11
sCope the sCene
Research and Issue ID
 
25
Chart Your Course
Campaign Development and Strategy57
assume Your position
Cutting the Issue
 
85
4 enter the deBate
Campaign Launch
 
131
shape the deBate
Campaign Escalation157
BuiLd on Your suCCess
Documentation and Evaluation177 Feedback Form179 Participating Organizations
 
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