INTRODUCTION

Industry profile INTRODUCTION The world rubber industry had made its beginning in the year 1887 with the invention of the rubber vulcanization process by Mr. Charles Goodyear. However, the growth of the industry received a big boost towards the end of the century when Mr. John Boyd Dunlop succeeds in the making vulcanized rubber in to inflatable pneumatic tyre in1888. Since then the tyre industry has continued to be a major segment of rubber industry all over the world. Even in India, automobile tyre & tubes account for a major part of Indian rubber product industry.

JK GROUP The J. K. Organisation is a group of companies with headquarters in Delhi and run by the Singhania family which rose to prominence in Kanpur, India, under Lala Kamlapatji, The name JK is derived from the initials of Kamlapatji (18841937) and his father Seth Juggilal (1857 1922). The group was founded in 1918. The group rose in importance in the 1960s and 1970s when it occupied the third position as an industrial conglomerate after the Birla and Tata conglomerates. The family is currently divided into three main groups headed by 3 patriarchs namely Dr Gaur Hari Singhania based out of Kanpur, Shri Hari Shankar Singhania based out of Delhi and Shri Vijaypat Singhania, based out of Mumbai. The Kanpur family runs JK Cements, JK Technosoft, the Delhi family runs, JK Tyres, JK Papers, JK Lakshmi Cement, Fenner India, JK Risk Managers & Insurance Brokers and the Mumbai family runs the Raymonds group of companies. To maintain the family history and legacy, the various family run companies though completely independent and many publicly owned and listed subscribe to the JK Group Logo and the oldest male member of the generation in power by tradition becomes the President of the JK Group ( The Association of Trade unions) and allots the logo to companies run by various family members as and when the apply for membership and pay an annual fee for the same.

Mission and Vision of JK TYRES

Vision To be amongst the most admired companies in India, committed to excellence. Mission

Be a Customer Obsessed Company - Customer First 24x7 No.1 Tyre Brand in India Most profitable Tyre Company in India Motivated and Committed team for excellence in performance Be a Green Company Deliver Enhanced Value to all stakeholders Enhance global presence through Acquisition / JV / Strategic Partnerships Critical analysis of Vision and mission Vision means what the organisation would like to become and mission is the purpose of organisation existence. If we look at the vision of JK tyres, they want to be the most admired company in India. To support this vision mission is established. Their mission is quite is focussed and narrow. They are focussed that they want to be profitable keeping in mind the environmental factor and they also want to serve the customer 24*7 keeping it their primary motive. They want to grow in terms of acquisition, strategic partnerships. For e.g. Acquisition of Tornel Group and implementation of expansion projects, by year end growth will get further accelerated. And recently they are into acquiring rubber plantation in counties like Malaysia, Indonesia to secure raw material supplies. This kind of focussed approach very clearly states the organisations primary business. This type of narrow mission statement may be a best in turbulent industry because it focussed on what it does the best.

Milestones of JK TYRES
JK TYRE INDUSTRIES LTD 1959 First in India to set up a continuous process Rayon plant. 1960 First to manufacture a Hydraulically operated cane crushing mill for Khandsari Sugar Plant and completed 100 ton plant- J.K.Iron and Steel Co. Ltd., Kanpur. 1961 First in world to set up a plant for production of Hydrosulphite of Soda by Sodium Amalgam process-J.K.Chemicals Ltd., Bombay. 1962 First in India to produce Nylon-6 with its own polymerized raw material- J.K.Synthetics Ltd., Kota. 1965 First to produce Sodium Sulphoxylate Formaldehyde (Rangolite c of Formosul) in India J.K.Synthetics Ltd., Kota. 1968 First to manufacture TV sets in India-J.K.Electronics, Kanpur. First to manufacture Metallic. Cops for Synthetic Filament yarn industrial in India- Syntax tube works, Kanpur 1973 First in India to license Synthetic Fiber Technology to third party as well as the first to manufacture Synthetic Filament yarn industrial in India-Syntax tube works, Kanpur. 1976 First in India to produce Steel Belted Radial Tyres fro passenger cars, trucks and buses-J.K. Tyre Plant, Kankoli. 1980 First in world to make Steel Belted Radial Tyres for passenger cars, trucks and busesJ.K.Tyre Plant, Kankoli. 1984 First in India to produce White Cement through dry process-J.K.White Cement, Gotan. 1985 First to India to produce Cathonic Dyeable Polyester Fiber J.K.Synthetics Ltd., Kota.. 1989 First to India to produce Magnetic Tapes with Cobalt Technology J.K.Magnetics, Surpajpur. 1991 Banmore Tyre Plant (BTP)set up with a capacity of 5.7 lakhs tyres p.a. 1992 R & D Centre set up at HASTERI. 1994 Indias first T-Rated tyre launched BANMORE Tyre Plant (BTP) crossed 100TPD.

1995 Mercedes Benz launched on J.K.STEEL RADIALS First tyre manufacturer in the world to get ISO 9001. 1997 Awarded the National Export Award for 1996-97 Vikrant Tyres (VTL) acquired. 1996 Indias first dual contact high traction Steel Radial aqua sonic Launched.Introduces Steel Wheels. 1998 First tyre manufacturer in the world to get Qs 9000. Awarded CAPEXILs highest export award for 1997-98 1999 Synergy with VTL in procurement, marketing and production flexibility. Completion of Stat of the art modernization of truck radials. J.K.Tyres ranked 1st largest Tyre Company in the world. ISA-14000 accredition for environment and safety. 2000 J.K. introduced National Go-karting Champion slips. 2001 J.K. industrial received FOCUS LAC export award for the year 1999-2000.

ENVIRONMENTAL ANALYSIS SWOT ANALYSIS Strengths Strong brand image Very large distribution channel Quality oriented rather than quantity oriented Reasonable price Large product width and line Strong financial positions Weaknesses less brand awareness less concern about small car segment

Opportunities Growing middle class population High growth potential for its exports as demand for JK tyes in Europe is increasing Threats Entry for new players with newer and better technologies in the small car tyre segment So many close competitors like Apollo, birla, ceat, modi and kaizen etc.

PEST ANALYSIS Political

Core values "Excellence comes not from mere words or procedures. It comes from an urge to strive and deliver the best. A mindset that says, When it is good enough, improve it. It is a way of thinking that comes only from a power within." Caring for people Integrity including intellectual honesty, openness, fairness & trust Commitment to excellence Core competency decided to stick to our core competencies of making cars and commercial vehicle tyres. People development has to be at the core of any organisations business agenda. Developing people is as critically important, as business development. At JK Tyre, not only human resource, but the entire management team works with this perspective. As such, we have a clearly defined framework of competencies, and development centres designed on these competencies; we also have coaching and mentoring processes, that we call Krishna-Arjuna. We have tailor-made management development programmes and crossfunctional and cross border job rotations too. We have a novel process called strategic workforce management that has been implemented and practiced in consultation with Prof Richard Beatty from USA.

Porters five forces