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Merchandising

The activity of promoting the sale of goods at retail.


Merchandising activities may include display techniques, freesamples, on-the-
spot demonstration, pricing, shelf talkers,special offers, and other point-of-
sale methods.

Pop: Point of Purchase would normally refer to that section in a store etc which stocks
products for that particular category say, oral care, skin care and where the

consumer/shopper actually makes her buying decision.

Pos: POS are normally available at the checkout counters, etc where the final sale is

happening, where the consumer/shopper is actually paying for her purchases. It acts as a

reminder to her that she might have forgotten X product.