Manipal

MBA
MBA

The smart way of doing an MBA

www.smude.edu.in

PROSPECTUS

About Sikkim Manipal University - Directorate of Distance Education

Since its inception as a unique public-private partnership between Govt. of Sikkim and Manipal Education Medical Group (MEMG), Sikkim Manipal University Directorate of Distance Education (SMU-DE) has emerged as one of the most preferred Universities among students across disciplines. 2.1 Lac active students pursuing various programs with an alumni base of over 1.5 lac students Overseas presence across 25 countries Support of more than 6500 committed and qualified mentors Consistently ranked No.1 on various parameters Pioneer in technology enabled learning platform - EduNxtTM

Salient features
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Recognition Sikkim Manipal University is recognized by the UGC and the Ministry of HRD. It is a member of the Association of Indian Universities (AIU). SMU is recognised by the DEC to offer Distance Education across the country. Learning Support System 45 core faculty members and 4000 supporting faculty members. EduNxt : Anytime, Anywhere Classroom E-Learning platform that creates classroom environment for you - industry mentor chat, discussion groups, videos, blogs and case-studies. Scholarships: Rewarding Merit Over 1,500 scholarships ready to be offered to meritorious students.

Prestigious Honours

Careers 360 Survey, August 2011

Competition Success Review November 2011

Synovate Distance Education B-School Survey 2011

Dewang Mehta Business School Award Best Distance Learning Programme

Star News - Best Management Education in Distance Education

DNA - Best E-School for providingthe use of technology in providing Management Education in Distance Education

Chancellors Message
Dear Student,
Sikkim Manipal University (SMU) is a public-private partnership university established in 1995. Over the years, the University has grown into a world-class institution of higher learning. SMU has brought the facilites for Bachelors degree in technology and medicine for the first time in Sikkim. It has rapidly become a testament to the quality of education that it imparts and the recognition thereof, that the university receives from all over the country. The Directorate of Distance Education seeks to maximize the reach of the University and thus, provide an opportunity of quality higher education to working individuals. I am sure your education at Sikkim Manipal University will enable you to grow both as an individual and as a responsible citizen of the country.

Shri Balmiki Prasad Singh Governor of Sikkim and Chancellor of Sikkim Manipal University

Pro Chancellors Message

Dear Student,
It is with great pleasure that I welcome you to the portals of this great institute of learning, Sikkim Manipal University (SMU). SMU has been at the forefront of distance education since 2001 through Sikkim Manipal University- Directorate of Distance Education. The government plans to increase the number of students enrolled in the distance education system from 16 lakh to over 80 lakh in the next 5 years, and the planning commission has recommended that distance education meet 40% of the higher education requirement. To meet these ambitious goals, having a quality distance education institute is of paramount importance. Since it's inception, SMU-DEs sole aim has been to provide quality distance education to students. In order to ensure that more students have access to distance education, SMU-DE also offers various scholarships to students from all backgrounds. SMU offers career oriented programs via its Directorate of Distance Education, and these programs are delivered through self-learning study materials and online support.

Padmabhushan Dr. Ramdas M Pai Pro Chancellor, Sikkim Manipal University

With a faculty that is committed to excellence, your learning will be further strengthened by the diversity of the faculty and student body. This will make the journey of education more exciting. I welcome you to the world of Manipal and wish you the very best for your journey ahead.

Vice Chancellors Message

Dear Student,
I welcome you to the world of Sikkim Manipal University. The University draws upon the expertise of the Manipal Education and Medical Group, an established global leader in higher education and healthcare for over five decades. The group's education network comprises 6 Universities, 9 campuses, 30+ professional colleges and over 4 lakh students on rolls. Sikkim Manipal University Distance Education (SMUDE) offers distance education programs as a part of its effort to bring education to the masses and fulfill the growing demand for technical and management professionals. SMU-DE has a wide network of authorized centres for guidance and counselling of students of various career-oriented programs at the Diploma, Bachelors, Postgraduate Diploma and Masters levels. Our main focus is ensuring that students receive education that is relevant to the industry and the highly competitive global marketplace. By integrating a meticulously researched curriculum with industry relevant concepts and practices, the University offers a unique blend of theoretical and cutting edge functional inputs to students. SMU-DE provides students with the next generation learning TM system called EduNxt . This interactive learning system has garnered many accolades including the Golden peacock, e-India and e-Rajasthan awards. SMU-DE also offers scholarships to students from all backgrounds, which helps them fulfill their dream of receiving a quality education. Here's hoping you will find our programs rewarding, informative and fulfilling.

Brig. (Dr.) S. N. Mishra Vice Chancellor, Sikkim Manipal University

Introducing the flexible way of learning

An MBA from a reputed institution is a sure way to move ahead in ones career and a must have in a fast paced world when everyone is facing:
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Time Constraints Professional Responsibilities Personal Commitments

How does one make time to do an MBA? An MBA program that is delivered through technology interface on a mobile platform in addition to the SLMs and other regular features. This program is a perfect fitment to your fast paced life.

3 Pronged Learning Pedagogy

Premium Tab Flexibility to You
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Access EduNxt anywhere-anytime Loaded with learning tools and applications to do much more Enjoy learning at your own pace Flexibility of accessing your important lessons whenever you want

EduNxtTM Technology Enabled Learning

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Learning Materials - SLMs, Blogs etc. Live interaction - Scheduled chats, webinars and webcasts Seamless touch - Post chat blogs, discussion groups, e-mails and announcement

Contact Sessions For the Xtra Edge

Interact with the Best Minds Reputed faculties/ Industry Experts
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Convenient weekend timings Clarify your doubts Guest Lecture Series

Tablet - Combining access to all learning resources in one device

A Tablet will be provided to each student at no additional cost to help them. The benefits of the tablet are:
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Helps students collaborate with academics, peers and engage in group learning from their desk Helps take notes easily and organize at ones own convenience Visual learning opportunities Supports multiple learning styles

EduNxt

TM

- 24 X 7 online learning platform

EduNxt is the next-generation interactive learning system that is designed to change the way a student learns. Convenient and easy to use, EduNxt creates a virtual classroom environment using simulation, recorded presentations, interactive content, self-study content and shared browsing.

EduNxtTM highlights
v Articles/SLM:

Students can access SLM and relevant articles online. The articles are frequently updated to keep the students informed on current affairs.
v Industry mentor chats:

Students can interact with the best business minds and experts in various areas.
v Academic mentor chats:

A student can chat with the University faculty to clear any doubts he/ she might have.
v Dashboard:

A student can plan his/ her study timetable much better by tracking further progress and keep a count on what has been read and what's remaining.

EduNxtTM prestigious accolades and awards

The EduNxt distance learning platform is a great example of how information technology can extend the reach of great educational resources.
Mr. Steve Ballmer CEO, Microsoft Corporation Pvt. Ltd.

e-Rajasthan Award for Digital Learning ICT enabled University of the Year

Golden Peacock Innovative Product/ Service Award - 2011

e-INDIA Award for ICT enabled University/ Higher education Institute of the Year

Personal contact program

In order to supplement the students efforts through self-study, the students are encouraged to attend contact sessions. These contact sessions are counselling sessions to discuss and clear doubts related to the topics covered. It gives an opportunity to understand subjects better and encourage peer-to-peer learning. Also, it extends benefits in completion of internal assessment and project guidance. Another advantage of Personal Contact Programs is to familiarize the student with the examination pattern and provide tips on how to prepare well for the examinations. The contact sessions would be conducted at select locations and the same would be notified to the students on the website.

Placement support
SMU-DE aims to provide its students a successful career. iRize, a placement cell promoted by Manipal Group works towards assisting in employability of the SMU-DE students and taking efforts to place them in major corporate houses. Interested students can forward their CV to the following Regional ID's: northplacements@smude.edu.in eastplacements@smude.edu.in westplacements@smude.edu.in southplacements@smude.edu.in

Job fairs
iRize conducts job fairs across India. Over 70 job fairs have been conducted in the past 4 months across 40 locations. These job fairs are conducted to facilitate placement opportunities for the alumni and current students of SMU-DE. Over 3200 students and over 90 employers from multiple fields, such as, IT, Media, Automobile, BFSI, FMCG and Retail participated leading to over 350 placements.

Guest Lecture Series

To encourage its students to learn beyond the textbook, SMU-DE launched its India-wide Lecture Series in Bangalore. The objective of this initiative is to
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Give the students first-hand experience of learning from industry experts and gain tools to excel in their future career Understand the difference between academic input and real life implementation of the same

These guest lectures are conducted at major locations across the country to ensure maximum students can take the advantage. Eminent industry experts and faculty members are invited to address SMU-DE students with their invaluable insights and experiences in modern management. These sessions are conducted across disciplines like Management, IT, Journalism & more; and are highly appreciated by student fraternity. It has proved to be an excellent opportunity for students to bridge the gap between theory and industry practices. Further students, make the most of this platform by asking pertinent questions about career progress and life in the corporate world. Please visit SMU-DE website regularly to keep yourself updated with the schedule of these lecture series.

Program Details
Program Structure
First Semester
Sub. Code MB0038 MB0039 MB0040 MB0041 MB0042 MB0043 Subject Title Management Process & Organization Behavior Business Communication Statistics for Management Financial & Management Accounting Managerial Economics Human Resource Management Total Cumulative Credits Credits 4 4 4 4 4 4 24 Sub. Code MB0044 MB0045 MB0046 MB0047 MB0048 MB0049

Second Semester
Subject Title Production & Operations Management Financial Management Marketing Management Management Information System Operations Research Project Management Total Cumulative Credits Credits 4 4 4 4 4 4 48

Third Semester
Sub. Code MB0050 MB0051 Subject Title Research Methodology Legal Aspects of Business 4 Subjects in Area of Specialization (4 credits each) Total Cumulative Credits Credits 4 4 16 72 Sub. Code MB0052 MB0053

Fourth Semester
Subject Title Strategic Management and Business Policy International Business Management 4 Subjects in Area of Specialization (4 credits each) Total Cumulative Credits Project (4 Credit) Credits 4 4 16 96 100

Every student shall undertake a Project work, preferably a live one, of six months duration either at place of work or other, in the chosen area of specialisation to complete the program. The project work will be equivalent to 4 credits.

Eligibility Criteria
Eligibility: Minimum 3 year Graduation from a recognised University and student must qualify the SMU-DE Entrance# test Program duration: 2 years (4 semesters) plus 6 month project work Exemption for Entrance test conducted by the University to MBA program: A candidate has a score card of National/ International MBA Entrance Test* and his/ her score is 45 percentile or above. However, the score card should not be more than one year old at the time of admission at SMU-DE.
*Refer http://smude.edu.in/discipline/management/programmes/post-graduate/master-of-business-administration-mba for list of test details.
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11 Specializations to choose from

Marketing Management
Third Semester
Sub. Code MK0010 MK0011 MK0012 MK0013 Subject Title Sales Distribution & Supply Chain Management Consumer Behavior Retail Marketing Marketing Research Credits 4 4 4 4 Sub. Code MK0015 MK0016 MK0017 MK0018

Fourth Semester
Subject Title Services Marketing & Customer Relationship Management Advertising Management & Sales Promotion e-Marketing International Marketing Credits 4 4 4 4

Information Systems Management

Third Semester
Sub. Code MI0033 MI0034 MI0035 MI0036 Subject Title Software Engineering Database Management Systems (DBMS) Computer Networks Business Intelligence & Tools Credits 4 4 4 4 Sub. Code Mi0038 MI0039 MI0040 MI0041

Fourth Semester
Subject Title Enterprise Resource Planning (ERP) e-Commerce Technology Management Java & Web Design Credits 4 4 4 4

Operations Management
Third Semester
Sub. Code OM0010 Om0011 OM0012 OM0013 Subject Title Operations Management Enterprise Resource Planning Supply Chain Management Advanced Production & Operations Management Credits 4 4 4 4 Sub. Code OM0015 OM0016 OM0017 OM0018

Fourth Semester
Subject Title Maintenance Management Quality Management Advanced Production Planning & Control Technology Management Credits 4 4 4 4

Human Resource Management

Third Semester
Sub. Code MU0010 MU0011 MU0012 MU0013 Subject Title Manpower Planning & Resourcing Management & Organizational Development Employee Relations Management HR Audit Credits 4 4 4 4 Sub. Code MU0015 MU0016 Mu0017 MU0018

Fourth Semester
Subject Title Compensation Benefits Performance Management & Appraisal Talent Management Change Management Credits 4 4 4 4

Finance Management
Third Semester
Sub. Code MF0010 MF0011 MF0012 MF0013 Subject Title Security Analysis & Portfolio Management Mergers & Acquisitions Taxation Management Internal Audit & Control Credits 4 4 4 4 Sub. Code Mf0015 MF0016 MF0017 MF0018

Fourth Semester
Subject Title International Financial Management Treasury Management Merchant Banking & Financial Services Insurance and Risk Management Credits 4 4 4 4

Retail Operations Management

Third Semester
Sub. Code ML0010 ML0011 ML0012 Ml0013 Subject Title Warehousing & Supply Chain Management Buying & Merchandising Store Operations Retail IT Management Credits 4 4 4 4 Sub. Code ML0015 ML0016 ML0017 Ml0018

Fourth Semester
Subject Title Service Marketing & Customer Relationship Management Advertising Management & Sales Promotion Mall Management Project Management in Retail Credits 4 4 4 4

Banking Management
Third Semester
Sub. Code MA0036 MA0037 Ma0038 MA0039 Subject Title Financial System & Commercial Banking Banking Related Laws & Practices Bank Management Retail Banking Credits 4 4 4 4 Sub. Code Ma0041 MA0042 MA0043 MA0044

Fourth Semester
Subject Title Merchant Banker Treasury Management Corporate Banking Institutional Banking Credits 4 4 4 4

Project Management
Third Semester
Sub. Code PM0010 PM0011 PM0012 PM0013 Subject Title Introduction to Project Management Project Planning & Scheduling Project Finance & Budgeting Managing Human Resources in Projects Credits 4 4 4 4 Sub. Code PM0015 PM0016 PM0017 PM0018

Fourth Semester
Subject Title Quantitative Methods in Project Management Project Risk Management Project Quality Management Contracts Management in Projects Credits 4 4 4 4

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International Business*
Third Semester
Sub. Code IB0010 IB0011 IB0012 IB0013 Subject Title International Financial Management International Marketing Management of Multinational Corporations Export-Import Management Credits 4 4 4 4 IB0018 Sub. Code IB0015 Ib0016 IB0017

Fourth Semester
Subject Title Foreign Trade of India Global Logistics & Supply Chain Management International Business Environment & International Law Export-Import Finance Credits 4 4 4 4

* Students opting for specialization in International Business should pay an additional certificate fee of Rs.1500/- in 3rd& 4th semester. After successful completion of the Program, student will receive Certificate in Export-Import Management from the Skill Partner.

Healthcare Services Management

Third Semester
Sub. Code MH0051 MH0052 MH0053 MH0054 Subject Title Health Administration Hospital Organization, Operations & Planning Hospital & Healthcare Information Management Finance, Economics & Planning in Healthcare services Credits 4 4 4 Sub. Code MH0056 MH0057 MH0058 MH0059

Fourth Semester
Subject Title Public Relations & Marketing for Healthcare Organization Management of Healthcare Human Resources Legal Aspects in Healthcare Administration Quality Management in Healthcare Services Credits 4 4 4 4

Total Quality Management

Third Semester
Sub. Code QM0010 QM0011 QM0012 QM0013 Subject Title Foundation of Quality Management Principles & Philosophies of Quality Management Statistical Process Control & Process Capability Quality Management Tools Credits 4 4 4 4 Sub. Code QM0015 QM0016 QM0017 QM0018

Fourth Semester
Subject Title ISO / QS 9000 Elements Managing Quality in the Organization Quality Management System Quality Development Methods Credits 4 4 4 4

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Application Form
Applicants are required to apply online. The application form can be accessed from the SMU-DE website www.smude.edu.in.

Procedure For Admission

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Fill the enquiry form by visiting the website www.smude.edu.in Fill up all the details in the online application You can make the payment via your credit card through the payment gateway or via demand draft You will be given an acknowledgment number on successful submission of the application form online Take a print of the application form. This form along with attested copies of the eligibility documents (signed by a gazetted officer or notary) should be couriered to the address given below: New Admission Section Directorate of Distance Education Sikkim Manipal University Syndicate House, Manipal 576 104, Karnataka. University shall verify the application form and documents for admission to the programme.

Note: If the certificates/ documents submitted by the candidate are found fake then admission granted stands cancelled and the fees remitted will also be forfeited.

Fee Payment
Program Fee : Rs. 55,440/- (inclusive of Exam Fee Rs. 6,000/- & Alumni Fee Rs. 800/-) Semester-wise payment: A student would pay the fees at the time of registration as per the schedule below. The semester fees is inclusive of tuition, examination and alumni fee. 1st Instalment 2nd Instalment Rs. 33,450 Rs. 10,050 3rd Instalment 4th Instalment Rs. 10,050 Rs. 10,350

Payment of fee:
Payments shall be made in the form of pay order/ draft drawn in favour of "Sikkim Manipal University, DE" payable at location of issue and applicant should endorse the name, application number and centre code on the reverse of the pay order/draft. The students are advised to retain the counterfoil and photocopy of the pay order/ draft with them for their reference. Payment of fees can also be made by net banking / secured payment gateway facility provided by University.

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Important Information
Online Registration in Distance Education
For new admissions, students can now apply for SMU-DE programs, re-register to the programs in the subsequent semesters and also submit their re-sitting application for appearing for examinations, making the necessary payments through either DD or Credit/ Debit Card or secure payment gateway of their choice. Student portal and important announcements: The online portal will allow students to login either through secure pin or password credentials, permit them to save draft, track the status of their applications. Students will also receive SMS/ email/ notification from the University during the course of the program. Overall, the online portal delivers excellent student-friendly features and a unique end-user experience.

Admission Policies
v The admission process is as per regulatory requirements. v Individuals with a will to upgrade their skills are encouraged to pursue the University programs. v The applicant has to submit a completed application along with relevant enclosures to the University well within the due

date.
v If the application is complete in all respects and the University is satisfied with the applicants eligibility and suitability for

admission into the respective program, the students will be granted admission for the MBA program.
v No candidate is permitted to pursue more than one program at a time from SMU-DE. v The University reserves the right to accept or reject any application. v If the applications received from the students are not complete in any respect, those students may be given provisional

enrolment at the Universitys discretion. Such students will have to submit the required eligibility documents as communicated by the University at the earliest, upon receipt of which their enrolment will be confirmed subject to the eligibility fulfillment. Provisionally enrolled students will be allowed to appear in the examinations only after their enrolment is confirmed.
v Every student who has enrolled in the program of the University will be provided a program guide that details the learning

pedagogy and methodology to take maximum benefit from the program. Students are expected to go through them in detail and follow the same.
v An identity card will be provided to students after their enrolment in a program. v Those students who are unable to complete the program within the specified validity period are required to register

themselves afresh through re-admission by paying the requisite fee as per the University regulations.

Withdrawal & Refund Of Fees:

Payment made other than the above forms will be at own risks. The fees once paid cannot be refunded for admitted students. The refund for rejected applications will be made after deducting Rs. 500 as processing fees. Once a student is admitted to any course of study by paying One-time Full Payment, usually no refund of fee is permitted on withdrawal for any reasons. A refund claim may however be admitted on merits, after due consideration of the request by the student and the amount to be refunded shall be within the limit stated below. Student seeking withdrawal or refund during the course of the programs, will have to forfeit fees payable up to the current semester in total and 25% of the tuition fee applicable for the remaining period of the program.

Support Services
v Counselling Services: Students will be given counselling support through email/ phone. v Course Material: Comprehensive printed study material specially designed for independent study for both theory and

practical component, is supplied in batches to every student.

v Assignment for assessment and feedback.

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University Term-end Examination

The University term-end examination will be conducted either manually or online in a computer assisted mode. The details of the examination mode will be made available as a part of the Examination Regulations released by the University from time to time.

Credit system
The 'credit system' is followed in all programs, wherein each credit amounts to 30 hours of study.

Evaluation and Grading

The assessment system has been conceived, developed and administered on a rigorous and fair basis to bring out the best in students and prepare them for challenging careers. A student's performance is based on: a) Theory Papers: Theory part is assessed by the performance based on continuous evaluation through assignments and termend examinations conducted at the examination centers. The assessment ratios for University Examinations (U.E) to Internal Assessment (I.A) is 70:30. The I.A is based on assignments stipulated by the University. A student must get an average of 40% in both the parts and a minimum of 35% in each part to be declared pass. b) Practical Papers: The ratio U.E:I.A is 30:70 ( the ratio is reversed to give more weightage to stage-wise acquisition of skills). The assessment in practical part is based on the performance in Guided Exercises (i.e., day-to-day exercises) and Unguided Exercises the latter will be conducted on the last day of the practical sessions in each subject with an external examiner. A student must get an average of 40% in both the parts and a minimum of 35% in each part to be declared pass. Based on the student's performance, the following grading system will be adopted: A = Excellent (+70%) B = Very Good (+60%) C = Good (+50%) D = Satisfactory (+40%) E = Fail

Examination Results
The student is informed about the examination schedule and Examination Centre through the admit card and also through the website www.smude.edu.in. Eligible students will be given admit cards to appear in the term-end examination. Students will have to produce the identity card and admit card to appear in the term-end examination at the Examination Centre. The examination pattern is available in the program guide provided to the students. The results will be published on the website www.smude.edu.in and the marks card will be sent to the students. If a student fails to clear any of the papers (either in UE or IA or both), she/he has to re-appear for the relevant paper by applying to the University through the re-sitting application along with relevant fees, within the due date specified by the University.

Award of Degree
All successful students will be awarded MBA Degree by the University.

Right to amend rules

The University reserves the right to add/ delete/ change/ amend the syllabi, program structure, rules and regulations wherever considered necessary and appropriate without any prior notice. The students are advised to go through the website frequently where all circulars and important information will be hosted from time to time. Promulgation of any such information on the website in the form of circulars/ notices is considered to be adequate.

Jurisdiction
All the disputes relating to the University programs and activities are subject to Udupi, Karnataka, India jurisdiction only.

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Manipal

5th Mile, Tadong, Gangtok, Sikkim 737102 1st Floor, Syndicate House, Manipal - 576104

www.smude.edu.in