Professional Documents
Culture Documents
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Table of Contents
Page(s):
Table of Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ii
Table of Authorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iv
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Statement of Jurisdiction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Statement of Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
6. Judicial Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Summary of Argument . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Argument. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
- ii -
B. The FCC’s Interpretation of the “Historical Carriage”
Factor Flies in the Face of Unambiguous Statutory
Text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64
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Table of Authorities
Page(s):
Cases
Blake v. Carbone,
489 F.3d 88 (2d Cir. 2007) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
Buckley v. Valeo,
424 U.S. 1 (1976) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
Motor Vehicle Mfrs. Ass’n of United States, Inc. v. State Farm Mut. Auto.
Ins. Co., 463 U.S. 29 (1983) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
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Page(s):
Quincy Cable TV, Inc. v. FCC,
768 F.2d 1434 (D.C. Cir. 1985) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 55
Rust v. Sullivan,
500 U.S. 173 (1991) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
Yang v. Gonzales,
478 F.3d 133 (2d Cir. 2007) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
-v-
Page(s):
Administrative Decisions
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Page(s):
Petition of Cablevision, Memorandum Opinion and Order, 11 FCC Rcd
6453 (CSB 1996) (“1996 Order”) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18, 39
Service Rules for the 746-764 MHz Bands, and Revisions to Part 27 of the
Commission’s Rules, Notice of Proposed Rulemaking,
14 FCC Rcd 11006 (1999) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
WRNN License Co., Memorandum Opinion and Order, 21 FCC Rcd 5952
(MB 2006) (“2006 Order”) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . passim
WRNN-TV Assocs.,
19 FCC Rcd 12343 (MB 2004) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20, 54
Statutes
5 U.S.C. § 706(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
28 U.S.C. § 2342 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
47 U.S.C. 307(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
47 U.S.C. § 402(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
47 U.S.C. § 534 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
47 U.S.C. § 534(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
47 U.S.C. § 534(g)(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
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Page(s):
47 U.S.C. § 534(h)(1)(A) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
47 U.S.C. § 534(h)(1)(C) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
47 C.F.R. § 1.115 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
47 C.F.R. § 73.606(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
47 C.F.R. § 73.625(a)(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
47 C.F.R. § 73.1120 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
47 C.F.R. § 73.3526(e)(11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
47 C.F.R. § 76.55(e) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
47 C.F.R. § 76.59 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Other Authorities
Audio Tape: Cablevision v. FCC, No. 07-5553, Oral Argument (Jan. 15,
2008) (2nd. Cir.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26, 46
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Page(s):
Opposition of WRNN License Co., LLC to Motion for Stay of Cablevision,
Cablevision Sys. Corp. v. FCC, No. 07-5553 (filed 2d Cir. Jan. 11, 2008) . . 46
Peter Grant & Dionne Searcey, Verizon’s FiOS Challenges Cable’s Clout,
Wall St. J., Oct. 24, 2007. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
R.R. Bowker LLC, Broadcasting & Cable Yearbook 2006, at B-186 (2005) . . 15
WRNN License Company, LLC for Modification of the Television Market for
WRNN-DT, Kingston, New York, CSR 6956-A,
Opposition of Cablevision Systems Corporation
(filed Feb. 13, 2006) (“Opp”) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . passim
- ix -
Introduction
station in pursuit of cable carriage on Long Island, where it has never had a
viewing audience.
Kingston. They then changed the station’s format to home-shopping and started to
seek cable carriage throughout the huge New York City television market.
A decade ago, however, the FCC rejected WRNN’s effort, holding that
carriage outside upstate New York would not promote “the value of localism,” the
statutory touchstone for defining a station’s must-carry market. In doing so, the
FCC noted that WRNN had never cast an over-the-air signal over Long Island and
that its programming did not target Long Island. This Court affirmed.
In the wake of that ruling, WRNN moved its antenna closer to Long Island
schedule. Based on those new facts, WRNN asked the FCC to reconsider. And
must-carry rights only insofar as they promote “the value of localism.” Granting
few economic, social, and cultural ties to Long Island, and that broadcasts only a
Stations licensed to outlying areas like Kingston are supposed to serve their
community of license with local news and information. Granting broad cable
audience that they had in a world without cable — not to make them better off.
Thus, where the FCC previously defined a station’s natural market as not including
Long Island, a station should not be granted a second bite at the apple after making
some token changes solely with a view to obtaining more cable carriage.
-2-
All of these points have particular urgency because compelled carriage on
Long Island violates the Constitution. The Supreme Court upheld the must-carry
statute against a facial challenge on the basis of a narrow rationale that by its terms
cannot be used to justify carriage here. Thus, the FCC should have practiced
grounds.
The FCC decision under review is Petition of WRNN License Co. LLC, for
(rel. Nov. 29, 2007) (“2007 Order”). The decision has not yet been reported.
Statement of Jurisdiction
A decade ago, the FCC excluded certain Long Island communities from
Communications Act.1 This case began when WRNN asked the FCC to re-include
1
47 U.S.C. § 534.
-3-
§ 76.59. On May 25, 2006, a division of the FCC, the Media Bureau, released a
filed a timely petition for review,3 the full FCC denied review in a Memorandum
Opinion and Order released on November 29, 2007.4 Cablevision filed a timely
petition for review in this Court on December 13, 2007. This Court has
Statement of Issues
I. Did the FCC err in analyzing WRNN’s supposed service to Long Island?
II. Did the FCC ignore the statutory instruction that market modification should
“better effectuate the purposes of” must-carry?
airwaves for the broadcast of television programs. Anyone with a television set
2
WRNN License Co., Memorandum Opinion and Order, 21 FCC Rcd 5952
(MB 2006) (“2006 Order”).
3
See 47 C.F.R. § 1.115.
4
2007 Order.
-4-
and a “rabbit ear” or roof-top antenna can view such programs. Unlike most other
interests and needs of their communities of license.” 5 There are commercial and
advertising.
The FCC issued most television licenses decades ago; because there is only
mostly completed in the 1950s. In allotting licenses, the FCC was guided by
5
Broadcast Localism, Notice of Inquiry, 19 FCC Rcd 12425, ¶ 1 (2004);
accord 2002 Biennial Regulatory Review — Review of the Commission’s
Broadcast Ownership Rules and Other Rules Adopted Pursuant to Section 202 of
the Telecommunications Act of 1996, Report and Order and Notice of Proposed
Rulemaking, 18 FCC Rcd 13620, ¶ 78 (2003) (“The Commission decided long ago
that local station licensees have a responsibility to air programming that is suited to
the tastes and needs of their community . . . .”); 1998 Biennial Regulatory Review
— Review of the Commission’s Broadcast Ownership Rules and Other Rules
Adopted Pursuant to Section 202 of the Telecommunications Act of 1996, Biennial
Review Report, 15 FCC Rcd 11058, ¶ 89 (2000) (“broadcasters are required to air
programming that is responsive to issues facing their communities of license”).
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several States and communities as to provide a fair, efficient, and equitable
distribution of . . . service to each of the same.”6 Thus, the FCC granted each
particular community.7
ensure not only that each community can receive television service, but also that it
can receive television service from a local station.8 That way, viewers in smaller
towns are able to receive not only news and information from a nearby metropolis,
but also from their own community.9 The policy that, as much as possible, viewers
6
47 U.S.C. 307(b).
7
See 47 C.F.R. § 73.1120 (“Each AM, FM, TV and Class A TV broadcast
station will be licensed to the principal community or other political subdivision
which it primarily serves. This principal community (city, town or other political
subdivision) will be considered to be the geographical station location.”).
8
See Broadcast Localism, Notice of Inquiry, 19 FCC Rcd 12425, ¶ 2 & n.5
(2004).
9
See, e.g., Turner Broad. Sys., Inc. v. FCC, 512 U.S. 622, 663 (1994)
(“Turner I”) (“Congress designed this system of allocation to afford each
community of appreciable size an over-the-air source of information and an outlet
for exchange on matters of local concern.”); 2002 Biennial Regulatory Review —
Review of the Commission’s Broadcast Ownership Rules and Other Rules Adopted
Pursuant to Section 202 of the Telecommunications Act of 1996, Report and Order
and Notice of Proposed Rulemaking, 18 FCC Rcd 13620, ¶ 75 (2003) (“In
announcing the allotments, the Commission explained that dispersed allotments
-6-
should have access to television stations from their own communities is known as
“localism.” Since the beginning of television licensing in this country, this policy
broadcast stations. Cable operators have not been granted over-the-air spectrum.
Rather, they transmit video signals through wires that they string along poles and
antenna television”: cable operators built tall receiving antennas connected by wire
to individual households, thereby providing them with better reception than might
be available with the use of individual antennas. Later, cable operators also began
to provide viewers with signals from sources other than broadcast television
stations. In particular, cable operators began to provide services like HBO, CNN,
‘protect[] the interests of the public residing in smaller cities and rural areas more
adequately than any other system.’”).
10
Broadcast Localism, Notice of Inquiry, 19 FCC Rcd 12425, ¶ 1 (2004);
see Cable Television Consumer Protection and Competition Act of 1992 (“1992
Cable Act”), Pub. L. No. 102-385, 106 Stat. 1460, § 2(a)(10) (“A primary
objective and benefit of our Nation’s system of regulation of television
broadcasting is the local origination of programming. There is a substantial
governmental interest in ensuring its continuation.”).
-7-
The FCC began regulating the new cable medium in the 1960s, mostly to
limit its impact on the more established broadcast medium. Among other things,
the FCC imposed so-called “must carry” regulations, under which cable systems
were required to carry local broadcast signals. In the 1980s, however, those
regulations were struck down by the United States Court of Appeals for the D.C.
Circuit. That court held that the FCC had not done enough to show that must-carry
rules were necessary, thereby violating both the Administrative Procedure Act and
the fate that had befallen the FCC’s earlier must-carry regulations, Congress made
statutory findings that were unusually explicit and detailed. Must-carry, these
requirement that [cable] systems carry local broadcast signals,” the “economic
11
See Quincy Cable TV, Inc. v. FCC, 768 F.2d 1434 (D.C. Cir. 1985);
Century Communications Corp. v. FCC, 835 F.2d 292 (D.C. Cir. 1987).
-8-
viability of free local broadcast television and its ability to originate quality local
broadcast stations competing for local advertising,13 that cable operators generally
faced no multichannel competition and were therefore free to act on this incentive
without having to fear losing cable subscribers,14 that television viewers generally
stop watching off-air television after subscribing to cable,15 that dropped stations
12
1992 Cable Act, § 2(a)(10), (16).
13
See id. § 2(a)(15) (“A cable television system which carries the signal of a
local television broadcaster is assisting the broadcaster to increase its viewership,
and thereby attract additional advertising revenues that otherwise might be earned
by the cable system operator. As a result, there is an economic incentive for cable
systems to terminate the retransmission of the broadcast signal, refuse to carry new
signals, or reposition a broadcast signal to a disadvantageous channel position.”).
14
See id. § 2(a)(2) (“[M]ost cable television subscribers have no opportunity
to select between competing cable systems. Without the presence of another
multichannel video programming distributor, a cable system faces no local
competition. The result is undue market power for the cable operator as compared
to that of consumers and video programmers.”).
15
See id. § 2(a)(17) (“Most subscribers to cable television systems do not or
cannot maintain antennas to receive broadcast television services, do not have
input selector switches to convert from a cable to antenna reception system, or
cannot otherwise receive broadcast television services.”).
-9-
would therefore lose part of their audience, possibly bankrupting them as a result,16
and that consumers unable to afford cable would therefore be left with fewer
ruled that cable operators are presumptively entitled to the same First Amendment
speech.19 But, over a vigorous dissent, a bare majority held that Congress had
16
See id. § 2(a)(16) (“As a result of the economic incentive that cable
systems have to delete, reposition, or not carry local broadcast signals, . . . the
economic viability of free local broadcast television and its ability to originate
quality local programming will be seriously jeopardized.”).
17
See id. § 2(a)(12) (“There is a substantial governmental interest in
promoting the continued availability of such free television programming,
especially for viewers who are unable to afford other means of receiving
programming.”).
18
See Turner I, 512 U.S. at 639 (cable must be judged by “settled principles
of our First Amendment jurisprudence”); id. at 675-76 (O’Connor, J., concurring in
part and dissenting in part) (“As the Court explains in Parts I, II-A, and II-B of its
opinion, which I join, cable programmers and operators stand in the same position
under the First Amendment as do the more traditional media.”).
19
Id. at 637 (must-carry rules “reduce the number of channels over which
cable operators exercise unfettered control”).
- 10 -
enacted the must-carry statute for a content-neutral reason — namely, “to preserve
cable.”20 Thus, the majority held, the statute was subject not to “strict” First
objective).21
“important in the abstract.”23 The Court remanded, however, for further factual
development on the question whether the harms that Congress had recited were
20
See id. at 646; see also id. at 652.
21
See id. at 661-62.
22
Id. at 663 (internal quotation marks omitted).
23
Id. at 664 (plurality).
- 11 -
“real, not merely conjectural.”24 Only after a remand, the Court (again by a 5-4
vote) held that Congress’s finding to that effect was entitled to deference.25
market as the cable system.”27 The Act further provides that a station’s “market
24
Id.
25
Turner Broad. Sys., Inc. v. FCC, 520 U.S. 180 (1997) (“Turner II”).
26
47 U.S.C. § 534(a).
27
Id. § 534(h)(1)(A) (emphasis added).
28
Id. § 534(h)(1)(C)(i). The statute as enacted in 1992 provided: “a
broadcasting station’s market shall be determined in the manner provided in
section 73.3555(d)(3)(i) of title 47, Code of Federal Regulations, as in effect on
May 1, 1991,” words that in 1996 were amended to read “a broadcasting station’s
market shall be determined by the Commission by regulation or order using, where
available, commercial publications which delineate television markets based on
viewing patterns.” The amendment was necessary because Arbitron withdrew
from the TV ratings business and therefore stopped updating the ADIs used in the
referenced FCC regulation. See Definition of Markets for Purposes of the Cable
Television Mandatory Television Broadcast Signal Carriage Rules, Report and
Order and Further Notice of Proposed Rulemaking, 11 FCC Rcd 6201, ¶ 12
(1996).
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Until the mid-1990s, the FCC delineated television markets on the basis of
the FCC uses publications of Nielsen Media Research, which uses similar units but
county.”30 For example, Ulster County is assigned to the New York City DMA
rather than the adjoining Albany DMA, presumably because residents of Ulster
County watch New York City stations more heavily than Albany stations.
Congress recognized, however, that ADIs and DMAs might sometimes give
House Report put it, a cable system might be “so far removed from the station that
29
47 C.F.R. § 76.55(e).
30
Definition of Markets for Purposes of the Cable Television Broadcast
Signal Carriage Rules, Order on Reconsideration and Second Report and Order, 14
FCC Rcd 8366, ¶ 6 (1999); see id. ¶ 11 (“Conceptually, [Arbitron’s and Nielsen’s]
market designations — ADIs and DMAs — are the same. They both use audience
survey information from cable and noncable households to determine the
assignment of counties to local television markets based on the market whose
stations receive the largest share of viewing in the county.”).
- 13 -
it cannot be deemed part of the station’s market.”31 Congress therefore empowered
exclude communities from such station’s television market to better effectuate the
that task:
31
H.R. Rep. No. 102-628, at 97 (1992).
32
47 U.S.C. § 534(h)(1)(C)(i).
- 14 -
(IV) evidence of viewing patterns in cable and noncable households within
the areas served by the cable system or systems in such community.33
But, in most larger DMAs, the Commission has licensed a few stations to
to the New York City DMA, 14 are assigned to New York City and its immediate
33
Id. § 534(h)(1)(C)(ii).
34
See Amendment of Section 3.606 of the Commission’s Rules and
Regulations, 41 FCC 148, ¶ 68 (1952).
35
See generally 47 C.F.R. § 73.606(b).
36
See, e.g., Amendment of Section 73.606(b), 11 FCC Rcd 12229, ¶ 5
(1996); see generally Amendment of Section 3.606 of the Commission’s Rules and
Regulations, 41 FCC 148, ¶ 79 (1952).
37
See R.R. Bowker LLC, Broadcasting & Cable Yearbook 2006, at B-186
(2005).
- 15 -
WRNN is a “spoke” station: since 1985, it has been licensed to Kingston,
New York.38 Kingston is located at the very northern tip of the vast New York
City DMA — the most populous DMA in the Nation. The upstate New York
region in which Kingston is located has few economic, social, and cultural ties
with the rest of the DMA.39 Thus, traditionally, WRNN pursued an audience only
WRNN to the Albany DMA, believing that the station was of more interest to
viewers there than to viewers in the New York City DMA.40 In addition, before
must-carry, WRNN had never been carried on cable systems outside Kingston’s
surroundings.41
38
See Market Modifications and the New York Area of Dominant Influence,
Memorandum Opinion and Order, 12 FCC Rcd 12262, Order ¶ 2 n.2 (1997)
(“1997 Order”).
39
See WRNN License Company, LLC for Modification of the Television
Market for WRNN-DT, Kingston, New York, CSR 6956-A, Opposition of
Cablevision Systems Corporation, at 29-32 (filed FCC Feb. 13, 2006) (“Opp.”) (A
300-A 303) (shopping and labor patterns confirm that the two spokes are distinct);
id. at 17-22 (A 288-A 293) (state and federal agencies recognize that Long Island
is not part of the same economic market as upstate New York).
40
See 1997 Order ¶ 66.
41
See Petition of Time Warner New York City Cable Group, Memorandum
Opinion and Order, 11 FCC Rcd 6528, ¶ 24 (1996).
- 16 -
In 1993, however, WRNN was acquired by new owners, who changed
rights throughout the New York metro area, including Long Island. Apparently,
station into a valuable channel on cable systems in New York City and other parts
of the DMA. Because those areas are vastly more populous than Kingston’s
traditional service area, they hold out the promise of vastly greater advertising
reception and favorable channel placement would drive even a small fraction of
New York City eyeballs to WRNN, the station would become vastly more
profitable than it had been when serving only upstate New York.
the wake of the must-carry statute’s enactment in 1992, the FCC’s Cable Services
numerous spoke stations in the vast New York market. That proceeding
- 17 -
exclude Long Island and much of the rest of the New York City DMA.42 The
Bureau concluded that WRNN scored poorly under all four statutory factors, and
noted that WRNN’s transmitter failed even to cast over Long Island a so-called
“Grade B” quality over-the-air signal (the signal strength that the FCC generally
The next year, the full FCC agreed that carriage of WRNN on Long Island
would not promote localism.44 Among other things, the FCC stated: “Grade B
contour coverage, in the absence of other determinative market facts (i.e. where the
four statutory factors by themselves define the market, where there is no clear
proof that the contour fails to reflect actual coverage, or where there is a terrain
42
See Petition of Cablevision, Memorandum Opinion and Order, 11 FCC
Rcd 6453 (CSB 1996) (“1996 Order”).
43
See id. ¶¶ 65-68.
44
1997 Order.
45
See id. ¶ 17.
- 18 -
This Court affirmed.46 The Court interpreted the must-carry statute as
requiring the FCC to use its modification power so as to “ensure the continuation
Court held, the FCC “did not misinterpret the 1992 Cable Act or deny petitioners
[N]ot only does the New York ADI span four states, but the counties within
this area are not contained in one contiguous land mass. Rather, they are
separated by several bodies of water, including the Hudson River and Long
Island Sound. New York City acts as a natural boundary because its
complicated and congested traffic patterns make it difficult for residents at
one end of the ADI to access communities at the other end. The ADI
therefore has an obvious tendency to break itself up into smaller divisions
reflecting localized regions. New York City serves as the “hub,” with its
stations’ programming and advertising being of widespread interest across
the ADI. Outlying communities are the “spokes,” with their stations
generally showing programming and advertising of interest only to viewers
in relatively close proximity to that community.49
station. Although all analog broadcast stations must relinquish their analog
46
See WLNY-TV, Inc. v. FCC, 163 F.3d 137 (2d Cir. 1998).
47
Id. at 143.
48
Id. at 139.
49
Id. at 144.
- 19 -
broadcast spectrum in 2009, WRNN did so five years ahead of the deadline50 —
wireless telephone companies.51 Since then, WRNN has been viewable over-the-
air only by the minuscule group of consumers that use a digital tuner and antenna.
WRNN also moved its main studio to Manhattan. And, no doubt mindful that the
Bureau had denied it carriage on Long Island because of its Grade B contour,
Pointing to these new facts, WRNN asked the FCC to re-include Long Island
in its market. In a 2006 order, the Bureau determined that, in most regards,
WRNN’s case was no stronger than before.52 As the Bureau noted, WRNN had
shown no historical carriage on Long Island,53 the record was “not impressive
“an abundance of far closer New York City and Long Island stations programming
50
See WRNN-TV Assocs., 19 FCC Rcd 12343 (MB 2004).
51
See Service Rules for the 746-764 MHz Bands, and Revisions to Part 27 of
the Commission’s Rules, Notice of Proposed Rulemaking, 14 FCC Rcd 11006, ¶ 99
(1999).
52
2006 Order.
53
See id. ¶ 12.
54
Id. ¶ 16.
- 20 -
to the cable communities,”55 and “Long Island viewership patterns of WRNN-DT”
do not meet the “‘moderate level of viewership’ threshold.”56 Thus, the Bureau
stated, “were we to apply the other three statutory factors without considering
WRNN’s signal coverage, WRNN would have little if any carriage rights
Noting, however, that WRNN cast a Grade B signal over the communities,
the Bureau ruled that carriage should nonetheless be granted. According to the
Bureau, “in instances where the other three factors would not add significantly to
the analysis of a station’s market, Grade B coverage becomes a very relevant factor
vote.59 The majority largely adopted the Bureau’s reasoning, stating simply: “We
55
Id. ¶ 17 (internal quotation marks omitted).
56
Id. ¶ 18.
57
Id. ¶ 10.
58
Id.; see id. ¶ 14 (“Grade B coverage is an efficient tool to adjust market
boundaries because it is a sound indicator of the economic reach of a particular
television station’s signal.”) (internal quotation marks omitted); id. ¶ 16 (“More
impressive, however, is the evidence that WRNN-DT places a Grade B signal
contour over all of Nassau County.”).
59
2007 Order.
- 21 -
have reviewed the record in this proceeding, which need[s] not be restated in
detail, and we find that the Bureau correctly modified WRNN-DT’s market.”60
The majority disagreed with the Bureau in only two respects — both of which,
according to the majority, only “serve[d] to add more support to the conclusions
In particular, the FCC believed that “the Bureau erred in its analysis of
Island.”62 Said the FCC: “WRNN submitted a substantial record that details
footnote, the FCC simply cited the submission in which WRNN had so argued.64
The FCC also stated that the justification for carriage “has strengthened
60
Id. ¶ 4.
61
Id.
62
Id. (footnote omitted).
63
Id.
64
Id. ¶ 4 n.14 (“See WRNN Petition at Exhibit 4.”).
- 22 -
systems in Nassau and Suffolk Counties.”65 According to the FCC, “Verizon
than Grade B contour, the dissenters disagreed. In the dissenters’ view, Verizon’s
initiation of carriage “sometime during the past fifteen months” did not constitute
explanation how the Bureau ‘erred’ or any attempt to address the contradictory
evidence.”68 Insofar as the majority adopted the Bureau’s reasoning that Grade B
[A]s the Bureau noted, the Commission found in the [1997 Order] that
Grade B coverage “is an efficient tool to adjust market boundaries because it
is a sound indicator of the economic reach of a particular station’s signal.”
But the Bureau, and now the majority, fails to cite the immediately
65
Id.
66
Id. ¶ 4 n.15.
67
Id. Dissent at 1.
68
Id. Dissent at 1, 3.
- 23 -
preceding language: that Grade B coverage is a sound indicator of a station’s
economic reach “in the absence of other determinative market facts” such as
“where there is a terrain obstacle such as a mountain range or a significant
body of water.”69
As the dissenters pointed out, the Commission relied on such contrary indication in
1997 when denying WRNN carriage on Long Island. And, the dissenters
explained:
All that has changed is that WRNN now operates from a transmitter site well
south of its old transmitter site (hence the improved signal strength over
Long Island) and moved its main studio from Kingston, its community of
license, to New York City. But that does not transform WRNN from a
Kingston “spoke” station into a New York City “hub” station. WRNN is
licensed to serve the residents of Kingston, not New York City or the New
York region. The question from a localism perspective is whether the cable
communities are in the same “local market” as the station’s community of
license. A station’s Grade B contour is often a good proxy for that
determination. Here, given the unique geography of the New York market
and the distances involved, we believe it is not.70
The dissenters finally noted that expanded carriage does not necessarily
promote localism:
69
Id. Dissent at 1-2.
70
Id. Dissent at 2-3 (footnotes omitted).
71
Id. Dissent at 3.
- 24 -
6. Judicial Review.
Cablevision then filed a petition for review in this Court and meanwhile
asked the FCC to stay its ruling pending judicial review. As Cablevision
injury: (1) Cablevision would have to overhaul its channel line-up, which
subscribers find annoying and confusing, (2) some programming that subscribers
shopping station; (3) in making the line-up changes, Cablevision would incur
When the FCC did not rule on the petition (as it still has not done to date),
Cablevision filed a stay motion in this Court, pointing to the same irreparable
questions about the part of the FCC’s order stating that Cablevision’s carriage duty
does not go into effect until “60 days from the date on which WRNN provides
[certain] equipment,”72 something that had not yet happened as of the date of the
oral argument. In particular, the Court inquired whether harm to both parties could
72
2007 Order ¶ 2.
- 25 -
be avoided by expediting the appeal.73 Later that day, the Court entered an order
containing an expedited briefing schedule, calling for oral argument on the merits
Although the apparent intent of the Court’s order was that expedition would
safeguard Cablevision from injury pending review, WRNN the very next day sent
Cablevision a letter stating that it had sent the equipment and that “Cablevision
must commence carriage of WRNN-DT no later than March 16, 2008.” WRNN’s
letter noted that, to begin carriage on that date, Cablevision might even earlier have
According to WRNN, “[i]n order to comply with the FCC’s order, Cablevision
73
See, e.g., Audio Tape: Cablevision v. FCC, No. 07-5553, Oral Argument
(Jan. 15, 2008) (2nd. Cir.) (“So if we did nothing, to follow up on Judge Kearse’s
inquiry, and we simply expedited this appeal, and if, assume for the argument, we
decided at least in summary form one way or another within 60 days, there would
never have been a need for a stay.”).
74
In light of WRNN’s actions, Cablevision respectfully requests that the
Court announce its decision in this case as soon as convenient after oral argument.
Cf. Audio Tape: Cablevision v. FCC, No. 07-5553, Oral Argument (Jan. 15, 2008)
(2nd. Cir.) (“if . . . we decided at least in summary form one way or another within
60 days”).
- 26 -
Summary of Argument
programming, the FCC substituted its judgment for that of the Bureau without
initiated carriage only a few months ago. The statute asks whether a station has
throughout its Grade B contour. That belief runs counter to the 1997 order in
which the agency recognized that spoke stations in the New York City DMA are
entitled to less than their Grade B contour insofar as the Manhattan skyline, the
Hudson River, and Long Island Sound separate “spokes” into distinct sub-markets.
Fourth, the FCC erred in refusing to place weight on the statutory factor
asking “whether any other television station” provides service to Long Island. The
- 27 -
FCC’s refusal flies in the face of not only the statutory text but also the “value of
Finally, the FCC erred in refusing to place weight on the statutory factor
inquiring into “viewing patterns in cable and noncable households within the areas
is no answer to say that stations like WRNN have only a small audience: the
“localism.” Localism calls for local stations addressing the needs of their
that are distant from (but more populous and thus more lucrative than) their
community of license. The FCC failed to inquire whether carriage might harm
incentive to pursue viewers (and thus advertising dollars) in distant but more
populous areas.
The FCC further overlooked that, where a station manipulates its signal and
goes well beyond the statutory purpose of returning broadcasters to their “natural
- 28 -
market.” In enacting must-carry, Congress intended to restore broadcasters to the
audience they would have had in a world without cable — not to make
broadcasters better off than that. Rewarding gamesmanship like WRNN’s is also
Amendment. Although the Supreme Court in the Turner litigation upheld the
must-carry statute against a facial challenge, it did so by holding that the statute’s
rationale — that cable should be prevented from harming the existing system of
First, the FCC proposes to grant WRNN carriage rights because of the Long
Island-targeted content of its programming. That means that the FCC’s order is
guarantee broadcasters the audience they would have had in a world without cable
— not a measure granting them access to a new and expanded audience, as WRNN
seeks.
- 29 -
Third, the Turner rationale contemplated the preservation of broadcast
de minimis.
Fourth, the Turner rationale depended on the notion that cable operators
Fifth, the Turner rationale predicted that cable operators might deny stations
services on which they could sell advertising. Here, the record is devoid of any
Finally, the Turner rationale predicted that, without carriage, stations would
no reason to treat electronic property differently from other property. If the order
under review stands, WRNN will be allowed to occupy Cablevision’s property and
- 30 -
Constitutional concerns provide further support for Cablevision’s other
Argument
requests, the FCC must “afford particular attention to the value of localism”75
which, as explained above, is the principle that television viewers should have
access to television stations from their own communities.76 Although the statute
goes on to list four factors that the FCC must consider, each of those factors is
75
47 U.S.C. § 534(h)(1)(C)(ii).
76
See supra, p.7.
- 31 -
localism.”77 As this Court accordingly concluded in WLNY, market-modification
In the order under review, the FCC asked only one question: whether
broadcast service to Long Islanders. We will explain below in Part II that this was
the wrong question to ask: localism means that local stations broadcast
question whether expanding WRNN’s market to include Long Island would bring
fundamental errors.
77
See 47 U.S.C. § 534(h)(1)(C)(ii) (FCC “shall afford particular attention to
the value of localism by taking into account such factors as . . . .”).
78
See WLNY, 163 F.3d at 143 (market modification must “ensure the
continuation of the local origination of programming”); see also 2007 Order
Dissent at 1 (“Localism is our lodestar in cable market modification cases.”).
- 32 -
showed that, of the 168 hours of WRNN’s broadcast week, over 131 hours —
hours and 42 minutes consisted of spot commercials.81 Of the remaining time, 4.2
hours consisted of national news and events, leaving only 8.1 hours — 4.8% of
WRNN’s total broadcast week — for local coverage.82 Of those 8.1 hours, 6.25
hours covered the tri-state region generally and about one hour covered the Hudson
Cablevision further demonstrated that the two television shows that WRNN
claimed provide Long Island-specific news devoted only 28.9 minutes per week
and 1.5 minutes per week, respectively, to coverage of Long Island issues.85 Other
79
See Opp. Exh. 7 (A 487- A 655).
80
Opp. at 33 (A 304). Cablevision’s analysis demonstrated that none of this
programming was specifically targeted toward Long Island. See id. at 37 (A 308).
81
Id. at 33 n.121 (A 304).
82
Id. at 33-34 (A 304- A 305).
83
Id. at 34 (A 305).
84
Id.
85
Id. at 35 (A 306).
- 33 -
contained even less Long Island-specific programming.86 WRNN broadcast no
Moreover, Cablevision showed that, for the 2003-2005 period, WRNN filed
“Quarterly Issues Reports” (which stations must file with the FCC to list
community issues during the preceding three month period”88) that did not contain
a single Long Island-specific news report until the third quarter of 2005, just as
local coverage of Long Island consisted of only three news stories.90 In the fourth
quarter of 2005, at around the time WRNN filed its petition, WRNN listed 14 Long
86
Id. at 35-36 (A 306- A 307).
87
Id. at 36-37 (A 307- A 308).
88
47 C.F.R. § 73.3526(e)(11).
89
Opp. at 37-38 (A 308- A 309).
90
Id. at 38 (A 309).
- 34 -
Island-specific stories, for a total of 17 stories in the three-year period, all of which
were aired in the weeks immediately surrounding the filing of WRNN’s Petition.91
In light of Cablevision’s showing, it was not enough for the FCC simply to
because the FCC substituted its judgment for that of the Bureau.94 The FCC failed
91
Id.
92
2007 Order ¶ 4.
93
See, e.g., Mistick PBT v. Chao, 440 F.3d 503, 512 (D.C. Cir. 2006) (“An
agency’s failure to respond meaningfully to the evidence renders its decisions
arbitrary and capricious. Unless an agency answers objections that on their face
appear legitimate, its decision can hardly be said to be reasoned.”) (internal
quotation marks omitted).
94
See, e.g., Traction Wholesale Center Co., Inc. v. NLRB, 216 F.3d 92, 101-
02 (D.C. Cir. 2000) (“Of course, the Board is free to substitute its judgment for the
ALJ’s, but when the Board reverses an ALJ it must make clear the basis of its
disagreement. Because the Board has failed to explain, in either its decision or its
brief, why it disagreed with the ALJ that the insurance policy made rescission
inappropriate, we grant the petition for review with respect to this issue and
remand to the Board.”) (internal quotation marks and citation omitted); NLRB v.
Aces Mechanical Corp., 837 F.2d 570, 574 (2d Cir. 1988) (“It is a fundamental
principle of administrative law that the Board must furnish reasons for its decision.
When applied to this case, the principle requires that the Board refer to specific
facts inconsistent with the ALJ’s finding. The Board’s decision leaves ambiguous
why the ALJ’s determination was rejected.”) (citation omitted).
- 35 -
to shoulder that burden: its only explanation consisted of a bare citation to
That citation showed only that the Bureau’s conclusion ran counter to
more persuasive than Cablevision’s or why the Bureau’s factual findings were
programming was de minimis. Thus, the FCC’s order also fails for lack of
substantial evidence.96
carriage by a single provider, Verizon, that began carrying WRNN on Long Island
95
2007 Order ¶ 4 n.14.
96
See, e.g., Yang v. Gonzales, 478 F.3d 133, 141 (2d Cir. 2007) (agency’s
factual findings may be upheld only when they are “supported by substantial
evidence”).
- 36 -
only after the Bureau issued its order.97 The statute asks whether WRNN has been
goes hand-in-glove with the statute’s intent to preserve and restore (not expand)
broadcasters’ audiences.99 Carriage initiated in the past few months does not
indication where, as here, it results from a recent move of the station’s antenna,102
where the station is seeking to have its market expanded to include communities
with few economic, social, and cultural ties to its community of license,103 where
97
2007 Order ¶ 4 n.15.
98
47 U.S.C. § 534(h)(1)(C)(ii)(I) (emphasis added).
99
See infra, Part II-B.
100
2007 Order, Dissent at 1.
101
1997 Order ¶ 14.
102
See generally infra, pp. 54-55.
103
See Opp. at 17-22, 29-32 (A 288- A 293, A 300- A 303).
- 37 -
the station has no over-the-air following,104 and where a good-quality signal cannot
Indeed, the FCC’s past precedent states quite clearly that carriage must be
limited to an area smaller than the station’s Grade B contour “where there is a
both a mountain range (the skyline of New York City) and two significant bodies
of water (the Hudson River and Long Island Sound).107 Such geographic features
serve to separate Long Island and upstate New York into distinct economic,
cultural, and social communities. Indeed, the FCC itself a decade ago refused to
geographic features such as expansive waterways like the Hudson River and the
104
See generally infra, Part III.
105
See 2007 Order ¶ 2 (recognizing that, “to receive a good quality signal at
Cablevision's principal head-end,” it is “necessary” to rely on “specialized
equipment”).
106
See 1997 Order ¶ 17 (emphasis added).
107
See 2006 Order ¶ 9 (“the Station is separated from [Cablevision’s]
Suffolk County Communities by the significant barriers that the Long Island Sound
and New York City present”). Although the quoted statement by its terms
addressed only Suffolk County, the same thing is true of Nassau County.
- 38 -
Long Island Sound and the interposition of Manhattan in the epicenter of the
market with its extremely congested infrastructure, that act to remove communities
At a minimum, then, the FCC was required to explain why Grade B contour-
wide carriage was appropriate despite these geographic features and the economic
and cultural barriers that they create.109 “In changing course, an agency must
provide a reasoned analysis indicating that prior policies and standards are being
simply lacking.
108
1997 Order ¶ 12; see also 1996 Order ¶ 50.
109
See, e.g., New York State Elec. & Gas Corp. v. Sec’y of Labor, 88 F.3d
98, 107-08 (2d Cir. 1996) (“When an administrative agency addresses a question in
an inconsistent manner, departing from a position it has previously taken, it must
make a clear statement of its new rule and articulate its reasons for making the
change in order for an appellate court to conduct intelligible judicial review.”).
110
Fox Television Stations, Inc. v. FCC, 489 F.3d 444, 470 (2d Cir. 2007)
(internal quotation marks omitted).
- 39 -
cable] community or provides carriage or coverage of sporting and other events of
interest to the community.”111 But, as the agency explained in the order under
review, the FCC assigns weight to this factor only where it militates in favor of
carriage (i.e., where there are no stations serving the “target” area), not where the
factor militates against carriage (i.e., where — as here — there are such
stations).112
That policy is directly contrary to both the statutory text (which requires the
FCC to take this factor into account in all, not just some, cases), and the governing
“value of localism.” Where there are stations serving the target area, an additional
station will not appreciably add to the amount of programming catering to local
stations, which will face additional competition for viewers and advertisers and
may therefore find it more difficult to invest in coverage from a perspective that is
truly local.
111
47 U.S.C. § 534(h)(1)(C)(ii)(III).
112
See 2007 Order ¶ 4; 2006 Order ¶ 17.
- 40 -
E. The FCC Refusal To Consider Viewing Patterns Is Contrary to
Plain Statutory Text.
of viewing patterns in cable and noncable households within the areas served by
the cable system.”113 The FCC has long interpreted this factor, too, in a “heads you
lose, tails I win” manner. Under FCC precedent, actual viewership is counted in
That policy is again directly contrary to the statute’s text and purpose. Lack
answer to say that home-shopping stations often have low viewership even near
113
47 U.S.C. § 534(h)(1)(C)(ii)(IV).
114
See 2007 Order ¶ 4; 2006 Order ¶ 18.
115
See Turner II, 520 U.S. at 234 (O’Connor, J., dissenting) (“Must-carry is
thus justified as a way of . . . preventing an independent station from adopting a
home-shopping format.”).
- 41 -
Besides, if the FCC believes that even niche stations with small viewership
have a right to compelled carriage, it can and should determine at least where that
small viewership is located. Even if a station serves only a niche audience, that
audience’s geographic location can still be identified. For example, in this case,
the evidence showed that, to the extent WRNN has any audience at all, it is located
in areas other than Long Island.116 By refusing to consider that fact on the theory
that WRNN’s overall audience is small, the FCC threw out the baby with the
bathwater.
WRNN’s service to Long Island, the agency committed error of an even more
Judging from the order, broader carriage of a spoke station always promotes
localism, so long as the station provides some programming targeted toward the
communities in which carriage is sought. But localism calls for local stations
116
See Opp. at 45 (A 316).
- 42 -
addressing the needs of their community of license — not distant stations
addressing the needs of communities that are distant from (but more populous and
thus more lucrative than) their community of license. Thus, the FCC’s view rests
The FCC further completely ignored localism costs in the Kingston spoke.
Carriage of spoke stations in the hub or in other spokes provides them with an
spoke stations should not be given carriage outside their own spoke.
very rim of the vast New York City DMA, in an area (upstate New York) that is
117
See 2007 Order, Dissent at 3 (“There is a point at which the concept of a
‘local market’ reaches the breaking point and expanding it further will actually
damage the localism interests we are trying to serve.”); WRNN License Co., 20
FCC Rcd 7904, ¶ 17 n.63 (MB 2005) (“we are concerned that placement of the
main studio in New York, as well as moving the Station’s antenna might threaten
the quality of service to WRNN-DT’s community of license”); WLNY-TV, Inc. v.
FCC, No. 97-4243, Brief for Respondents at 13 (filed 2d Cir. Jan. 22, 1998)
(“FCC’s WLNY Br.”) (“Local viewers will benefit from the stations’ concentration
on local concerns, rather than those attractive to a distant, but more lucrative
area.”).
- 43 -
economically, socially, culturally, and otherwise distinct from the hub (New York
City) and from other spokes (such as Long Island). Thus, carriage of WRNN on
Kingston are particularly severe where, as here, an upstate spoke station is seeking
carriage not only on Long Island but also throughout the rest of the New York City
DMA and even outside of it.118 Indeed, the record shows that this concern is far
from imaginary.119
The FCC acknowledged the concern ten years ago, when it defended its
1997 Order in this Court. As the FCC then stated: “[I]f a station licensed to
upstate New York were carried on cable systems serving, for example, more
expense of the community the station has been licensed to serve. That would
118
See Opp. at 34 (A 305) (“WRNN has on other occasions assured the
Commission that it is providing local coverage to locations as far north as Warren
County, New York, and Burlington, Vermont, as far south as Hamilton and
Elizabeth, New Jersey, and as far east as Bridgeport, Connecticut”) (footnotes
omitted).
119
See id. at 38 n.147 (A 309) (“WRNN has received numerous complaints
regarding its lack of local programming, even in its own community of license”);
Opp. Exh. 10 (collecting complaints).
- 44 -
defeat the very localism that must carry is intended to promote as well as the
throughout the country and not just in the most populous areas.”120
Despite this acknowledgment ten years ago, and despite the concerns
expressed by the two dissenters, the FCC now fails even to consider this aspect of
the question before it: the order under review addresses only possible benefits on
Long Island, and is silent about localism costs in upstate New York. In sum, the
FCC considered only one side of a two-sided coin. “Normally, an agency rule
would be arbitrary and capricious if the agency has . . . entirely failed to consider
Even assuming that spoke stations should ever be carried outside of their
own spoke, they certainly should not be where, as here, the FCC previously
determined that the station’s natural market is limited to its own spoke, and the
120
FCC’s WLNY Br. at 29-30 (emphasis added).
121
Motor Vehicle Mfrs. Ass’n of United States, Inc. v. State Farm Mut. Auto.
Ins. Co., 463 U.S. 29, 43 (1983).
- 45 -
station seeks carriage on the basis of measures later undertaken solely with a view
determined that WRNN’s natural market was limited to the upstate New York
spoke, WRNN manipulated its signal and programming for no reason other than to
investment.”122 An “investment” is, of course, something that one parts with “in
Yet, according to the FCC, the signal and programming of a station engaged
in such must-carry gamesmanship throw precisely the same weight on the scale as
122
See Opposition of WRNN License Co., LLC to Motion for Stay of
Cablevision, Cablevision Sys. Corp. v. FCC, No. 07-5553 (filed 2d Cir. Jan. 11,
2008), at 18 (arguing that WRNN will be harmed if a stay will “deprive WRNN of
the benefits of . . . substantial investments” in a new antenna and Long Island-
targeted programming); Audio Tape: Cablevision v. FCC, No. 07-5553, Oral
Argument (Jan. 15, 2008) (2nd. Cir.) (“we would have stranded all our investment
in that Long Island programming”).
123
Random House Webster’s Unabridged Dictionary 1004 (2001).
- 46 -
the signal and programming of a station that has been broadcasting in the same
way for decades.124 That reading is directly at odds with the primary purpose of
must-carry — a purpose that the statute itself directs the FCC to observe.125 As
intended to restore broadcasters to the audience they would have had in a world
without cable.128 Congress did not intend to make broadcasters better off than they
124
See FCC Opposition to Emergency Motion for Stay, Cablevision Sys.
Corp. v. FCC, No. 07-5553 (filed 2d Cir. Jan. 10, 2008), at 13 (spoke station may
qualify for carriage in the hub and other spokes if it “modifie[s] its operations to
serve, through programming as well as signal coverage, the [other] communities at
issue”).
125
See 47 U.S.C. § 534(h)(1)(C)(i) (FCC must use modification power “to
better effectuate the purposes of this section”).
126
Id. § 534(h)(1)(C)(ii)(I).
127
1997 Order ¶ 14.
128
See Turner I, 512 U.S. at 659 (“Congress granted must-carry privileges to
broadcast stations on the belief that the broadcast television industry is in
economic peril due to the physical characteristics of cable transmission and the
economic incentives facing the cable industry.”); id. at 663 (“protecting noncable
households from loss of regular television broadcasting service due to competition
from cable systems is an important federal interest”) (internal quotation marks
omitted); Turner II, 520 U.S. at 193 (“In short, Congress enacted must-carry to
preserve the existing structure of the Nation’s broadcast television medium while
permitting the concomitant expansion and development of cable television.”)
(internal quotation marks omitted).
- 47 -
would have been without cable.129 Again, the FCC itself so recognized in the brief
The FCC’s policy of rewarding gamesmanship will also do great harm to the
129
See, e.g., Turner II, 520 U.S. at 222 (“[A] system of subsidies would
serve a very different purpose than must-carry. Must-carry is intended not to
guarantee the financial health of all broadcasters, but to ensure a base number of
broadcasters survive to provide service to noncable households.”); id. at 246
(O’Connor, dissenting) (“the must carry provisions have never been justified as a
means of enhancing broadcast television”) (emphasis in original).
130
See FCC’s WLNY Br. at 12 (“Must carry was enacted to preserve the
historical viewership of broadcast television stations in a cable-dominated
world.”); id. at 3 (“Congress determined to restore stations’ assurance of being able
to reach former over-the-air viewers.”); id. (“Congress intended to put stations
back in the same position they were in before cable”); id. at 13 (“Must carry was
intended to restore broadcast stations to the position they were in before the advent
of cable dominance; that is, to replicate over-the-air signal availability.”); id. at 17
(“The Commission has fulfilled the purposes of the must carry regime by ensuring
that petitioners will be able to reach each viewer they could have reached before
cable became the principal video distribution medium.”); id. at 27 (“Must carry
was implemented to help restore broadcast stations in a cable-dominated world to
the position they were in before cable became the ‘dominant nationwide video
medium.’”); id. (“Congress was, in other words, attempting to replicate by cable
carriage stations’ over-the-air and pre-cable-domination signal availability. . . . The
actions under review fulfill that goal exactly. Every viewer who watched or could
have watched each of the three stations at issue before cable dominance will be
able to watch them on their cable system: the stations have been restored to
precisely the same position they were in pre-cable.”); id. at 30 (“There is no
indication that Congress intended . . . to dramatically enhance the scope of a
station’s reach far beyond where its signal would otherwise have carried it.”)
(internal quotation marks omitted).
- 48 -
amount of programming and an over-the-air signal appears to suffice under the
station’s over-the-air signal is no less protean: under FCC rules, broadcast stations
are permitted to move their transmitter anywhere they like, so long as they cast a
City Grade contour over their community of license.131 Because a City Grade
contour can be over a hundred miles in diameter, broadcasters are free to move
their antenna from their city of license (e.g., Kingston) to a remote location (e.g.,
Newburgh), thereby casting an over-the-air signal over an area that is even more
remote (e.g., Long Island).132 In sum, the FCC’s policy encourages any spoke
station to become a hub station, defeating the very localism Congress sought to
promote.
with the agency’s own prior pronouncements. In the 1997 Order in which it
limited WRNN’s market, the FCC recognized that the purpose of market
131
See 47 C.F.R. § 73.625(a)(1).
132
See Opp. Exh. 5.
133
1997 Order ¶ 14.
- 49 -
considered in the context of Section 614(h) proceedings only insofar as it serves to
demonstrate the scope [of] a station’s existing market and service area, not as a
quid pro quo that guarantees carriage or as an obligation that must be met to obtain
delineate what the station’s market was or would have been in a world without
cable — not the market that the station seeks precisely because of cable. The FCC
In the Turner litigation, the Supreme Court upheld the must-carry statute
134
Id. ¶ 16; see also Definition of Markets for Purposes of the Cable
Television Broadcast Signal Carriage Rules, Order on Reconsideration and Second
Report and Order, 14 FCC Rcd 8366, ¶ 59 (1999) (same); FCC’s WLNY Br. at 47
(“[M]ust carry was meant to ensure that broadcast stations did not lose access to
what had been their markets before the advent of cable television. Thus, the
programming inquiry is a way to measure what a station’s market historically had
been. The Commission found that brand new or future programming targeted
towards a particular community does not demonstrate that the new community is
within the market that must carry was intended to protect.”) (footnote omitted).
135
See Turner I, 512 U.S. at 671, 673.
- 50 -
mount successfully, since the challenger must establish that no set of
circumstances exists under which the Act would be valid.”136 The Turner Court
therefore did not, and could not, hold that must-carry obligations would be
constitutional in all circumstances. Thus, nothing in Turner bars this Court from
holding that compelled carriage of WRNN on Long Island violates the First
cable operators should be prevented from harming the existing system of localism
by depriving broadcasters of their audience.138 That was also the theory on which
the Supreme Court upheld the statute against facial attack: by the narrowest of
margins, the Court held that the rationale was not content-based and therefore did
not trigger strict scrutiny, and that the rationale was sufficiently weighty to justify
136
United States v. Salerno, 481 U.S. 739, 745 (1987).
137
See Field Day, LLC v. County of Suffolk, 463 F.3d 167, 184 (2d Cir.
2006) (“a finding of facial constitutionality does not foreclose ‘as-applied’
challenges.”).
138
See supra, pp. 9-10.
- 51 -
the statute under intermediate scrutiny. As shown below, the reasoning on which
the Supreme Court relied in the Turner cases cannot justify carriage here.139
First, and most fundamentally, unlike the Turner rationale, which granted
review is quite explicit in saying that WRNN is granted carriage rights because of
scrutiny.141 In the Turner litigation, the Supreme Court side-stepped the question
modification proceedings subjected the entire statute to strict scrutiny, finding that
the parties had not raised that question.142 Strict scrutiny cannot be side-stepped
here. And no credible argument can be made that the order under review can
139
No alternative rationale to justify carriage in this case has ever been
suggested. Given that must-carry even when justified under the Turner rationale
survived by only the narrowest margin, it is not plausible that any alternative
rationale could support carriage here.
140
See 2007 Order ¶ 4.
141
See Turner I, 512 U.S. at 642.
142
See id. at 643 n.6 (“the District Court did not address this provision”); id.
at 676-77 (O’Connor, J., dissenting) (arguing that Section 614(h)(1)(C)(ii)’s
concern with “localism” indicates that the statute’s “preference for broadcasters
over cable programmers is justified with reference to content”).
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withstand strict scrutiny: plainly, it is not narrowly tailored to a compelling
interest.
would not work on the facts presented. The Turner rationale contemplated the
service due to competition from cable systems.”143 Thus, the Supreme Court
approved a measure that guaranteed broadcasters the audience they would have
had in a world without cable — not a measure granting them access to a new and
expanded audience.
say, broadcast stations from all over the country), the Supreme Court could not
have approved it. To be sure, the broader measure would have helped preserve
broadcasting: it would have given broadcasters access to a larger audience. But the
measure would also have constituted a naked preference for one kind of speaker
preference would have triggered strict scrutiny under the settled principle that
143
See Turner I, 512 U.S. at 663.
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government may not “restrict the speech of some elements of our society in order
That principle did not doom the must-carry statute as enacted only because
the Supreme Court concluded that Congress had sought to accomplish a goal that
was not “concerned with the communicative impact of the regulated speech”145 —
(i.e., the market it would have in a world without cable). Thus, any measure that
grants carriage to a station outside of its natural market triggers strict scrutiny.
signals for the benefit of over-the-air viewers.147 But, even when WRNN was still
only on Long Island, but even in Kingston.148 Since then, WRNN has apparently
144
Buckley v. Valeo, 424 U.S. 1, 48-49 (1976).
145
Turner I, 512 U.S. at 658.
146
Id. at 659.
147
See, e.g., id. at 663 (“protecting noncable households from loss of regular
television broadcasting service due to competition from cable systems is an
important federal interest”) (internal quotation marks omitted).
148
See WRNN-TV Assocs., 19 FCC Rcd 12343, 12344 (MB 2004) (“WRNN-
TV Limited acknowledges that early return of its NTSC channel will result in loss
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sold off its analog over-the-air spectrum. There are virtually no consumers that
have off-air antennas and digital equipment necessary to receive digital signals.149
alone as important. As the D.C. Circuit put it in connection with a station that
likewise lacked an over-the-air audience: “[T]he rule is completely adrift from its
economic rationale. The affected cable system could not possibly have been
Fourth, the Turner rationale vitally depended on the notion that cable
of an over-the-air analog service, but contends that the impact on the public will be
imperceptive since, according to Nielsen Media Research, there was no reportable
over-the-air viewing for the station for the month of April 2004.”).
149
See, e.g., Media Bureau Staff Report Concerning Over-the-Air Broadcast
Television Viewers, MB Docket No. 04-210, 2005 WL 473322, at *1 n.4 (MB rel.
Feb. 28, 2005).
150
Quincy Cable TV, Inc. v. FCC, 768 F.2d 1434, 1461 n.54 (D.C. Cir.
1985).
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supposedly because cable operators were unconstrained by competition.151 The
apparent thinking was that, at the time, cable operators could drop even popular
broadcast signals without having to worry about subscriber losses: because there
different.152 There are two providers of Direct Broadcast Service (DBS), DirecTV
and Dish Network, which provide a multichannel package that is similar to the
151
See Turner I, 512 U.S. at 649 (“Congress designed the must-carry
provisions . . . to prevent cable operators from exploiting their economic power to
the detriment of broadcasters, and thereby to ensure that all Americans, especially
those unable to subscribe to cable, have access to free television programming”);
id. at 661 (“The must-carry provisions . . . are justified by special characteristics of
the cable medium: the bottleneck monopoly power exercised by cable operators
and the dangers this power poses to the viability of broadcast television.”); id. at
669-70 (Stevens, J, concurring in part and concurring in the judgment) (“The must-
carry provisions are amply justified by special characteristics of the cable medium,
namely, the bottleneck monopoly power exercised by cable operators and the
dangers this power poses to the viability of broadcast television. Cable operators’
control of essential facilities provides a basis for intrusive regulation that would be
inappropriate and perhaps impermissible for other communicative media.”)
(internal quotation marks and brackets omitted); Turner II, 520 U.S. at 197 (“cable
operators possess a local monopoly over cable households”); id. at 227 (Breyer, J.,
concurring in part) (“a cable system . . . at present (perhaps less in the future)
typically faces little competition”).
152
See Opp. at 54 (A 325); FCC Adopts 13th Annual Report to Congress on
Video Competition and Notice of Inquiry for the 14th Annual Report, News
Release, at 3 (Nov. 27, 2007), available at
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-278454A1.pdf.
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package provided by cable operators like Cablevision. In just over a decade,
DBS’s market share has grown from zero to about 30%.153 In addition, telephone
order under review itself observes, on Long Island.155 Verizon is investing billions
of dollars in its video service,156 and analysts have observed that, of all cable
153
See FCC Adopts 13th Annual Report to Congress on Video Competition
and Notice of Inquiry for the 14th Annual Report, News Release, at 3 (Nov. 27,
2007), available at http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-
278454A1.pdf (“DBS subscribers comprise the second largest group of MVPD
households, representing 29 percent of total MVPD subscribers as of June 2006.”).
154
See Verizon Communications Inc., Press Release, Verizon Reports
Continued Success in 3Q 2007, Oct. 29, 2007, available at
http://investor.verizon.com/news/view.aspx?NewsID=863 (reporting that, as of the
end of the third quarter of 2007, Verizon had approximately 717,000 subscribers to
its FiOS TV service (an increase of approximately 600,000 over the past 12
months), and its fiber-to-the-home FiOS network passed 8.5 million premises).
155
See 2007 Order ¶ 4 n.15 (“Verizon carries WRNN-DT on its systems in
Massapequa Park, Oyster Bay and Hempstead, New York.”).
156
See, e.g., Verizon Communications, Inc., News Release, Verizon
Provides New Financial and Operational Details on Its Fiber Network as
Deployment Gains Momentum, Sept. 27, 2006, available at
http://newscenter.verizon.com/press-releases/verizon/2006/verizon-provides-
new.html (reporting that Verizon “expects to invest $18.0 billion in net capital
from 2004 through 2010 in deploying [FiOS]”).
157
See, e.g., Peter Grant & Dionne Searcey, Verizon’s FiOS Challenges
Cable’s Clout, Wall St. J., Oct. 24, 2007, A12 (“Cablevision clearly is in the front
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Long Island in 2008 shows a competitive landscape that was unimaginable at the
watching it. By any measure, Cablevision can make better use of the cable
spectrum that would be required to carry WRNN. It is worth noting that, when
stations, leaving it to the FCC to decide whether those stations should have must-
carry rights — or, indeed, broadcast licenses at all.160 Although the FCC in 1993
lines of the FiOS battle. Already 25% of the homes it serves are exposed to FiOS
service compared with about 4% for Comcast and Time Warner Cable Inc.”).
158
See, e.g., Time Warner Entm’t Co. v. FCC, 240 F.3d 1126, 1134 (D.C.
Cir. 2001) (“in [justifying another set of rules based on the assumption that cable
operators had market power] the Commission will have to take account of the
impact of DBS on that market power”).
159
See Opp. at 62 n.231 (A 333).
160
47 U.S.C. § 534(g)(1).
- 58 -
ruled that home-shopping stations should have must-carry rights, it recently
Finally, the Turner rationale posited that “broadcast stations denied carriage
entirely devoid of any evidence that, without carriage on Long Island, this fate will
befall WRNN. To the contrary, WRNN has been on the air for more than 22 years
and has prospered even without carriage on Long Island — so much so that it was
able to fund expensive changes to its signal and programming without any
may have been enough for the FCC to show that, without must-carry, financial
hardship would have been suffered by many television stations.163 In the face of an
161
Commission Seeks To Update the Record for a Petition for
Reconsideration Regarding Home Shopping Stations, Public Notice, 22 FCC Rcd
8550 (2007).
162
Turner I, 512 U.S. at 666 (plurality).
163
But see Turner I, 512 U.S. at 682 (O’Connor, J., dissenting) (“If Congress
wants to protect those stations that are in danger of going out of business, or bar
cable operators from preferring programmers in which the operators have an
ownership stake, it may do that. But it may not, in the course of advancing these
interests, restrict cable operators and programmers in circumstances where neither
of these interests is threatened.”).
- 59 -
as-applied challenge, more is needed: there must be a showing that financial
In its order, the Commission rejected Cablevision’s “per se” takings claim
electrons or photons at the speed of light while the cable operator retains complete
164
As explained in the text, compelled carriage of WRNN on Long Island
violates Cablevision’s First Amendment rights regardless of whether, if a facial
challenge were brought today, the Supreme Court would reach the same
conclusion as it did in the Turner litigation. Given the dramatic changes in
circumstances that have occurred in the wake of the Turner litigation, however, it
is not plausible that the Supreme Court would reach the same conclusion again.
See, e.g., United States v. Carolene Prods. Co., 304 U.S. 144, 153 (1938) (“the
constitutionality of a statute predicated upon the existence of a particular state of
facts may be challenged by showing to the court that those facts have ceased to
exist”).
165
2007 Order ¶ 8 (footnotes omitted).
166
Id. (footnotes omitted).
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But compelled carriage of WRNN involves the electronic equivalent of a
treat valuable electronic property differently than other property.167 If the order
entirely, denying Cablevision any and all rights to the channel’s possession and
use. When WRNN occupies Channel 48, a taking occurs, and compensation will
fall due.
Constitution, this Court need not so hold. It is well established that any “statute
must be construed, if fairly possible, so as to avoid not only the conclusion that it is
167
See Midwest Video Corp. v. FCC, 571 F.2d 1025, 1058 (8th Cir. 1978)
(“a requirement that facilities be built and dedicated without compensation . . .
would be a deprivation forbidden by the Fifth Amendment”), aff’d, 440 U.S. 689
(1979); Turner Broad. Sys., Inc. v. FCC, 819 F. Supp. 32, 67 n.10 (D.D.C. 1993)
(Williams, J., dissenting) (“The creation of an entitlement in some parties to use
the facilities of another, gratis, would seem on its face to implicate Loretto v.
Teleprompter Manhattan CATV Corp., 458 U.S. 419 (1982), where the Court
struck down a statute entitling cable companies to place equipment in an owner's
building so that tenants could receive cable television.”), vacated on other
grounds, 512 U.S. 622 (1994); see also United States v. Morris, 928 F.2d 504, 511
(2d Cir. 1991) (characterizing computer “hacking” as a form of trespass).
- 61 -
unconstitutional but also grave doubts upon that score.”168 It is further well
constitutional doubt, that reading is not entitled to Chevron deference.169 Thus, the
Court can and should avoid constitutional questions: it should hold that, by
the FCC misread the statute, for the reasons set forth above in Parts I and II.
* * *
In sum, because the FCC violated the statute, failed to explain its order, and
failed to avoid constitutional concerns, the order under review should be set
aside.170 Because the FCC cannot lawfully require WRNN to be carried on Long
168
Rust v. Sullivan, 500 U.S. 173, 191 (1991) (internal quotation marks
omitted); see also United States v. Gonzalez, 420 F.3d 111, 124 (2d Cir. 2005).
169
See, e.g., Clearing House Assoc. v. Cuomo, 510 F.3d 105, 113 (2d Cir.
2007) (“‘[W]here an administrative interpretation of a statute invokes the outer
limits of Congress’ power, we expect a clear indication that Congress intended that
result.’ That broader principle is rooted in the doctrine of constitutional avoidance,
which the Supreme Court has recognized may, in some instances, trump the
deference typically afforded to an agency’s interpretation of the statute it
administers.”); Blake v. Carbone, 489 F.3d 88, 100 (2d Cir. 2007) (“Courts
interpret statutes to avoid constitutional infirmities . . . . We therefore reject the
government’s request for deference.”).
170
See 5 U.S.C. § 706(2).
- 62 -
Island, and because interim carriage would be disruptive,171 the order should be
vacated.172
171
See generally Cablevision’s Emergency Motion for a Stay, Cablevision
Sys. Corp. v. FCC, No. 07-5553 (filed 2d Cir., Jan. 10, 2008), at 17-19.
172
See, e.g., Fox Television Stations, Inc. v. FCC, 280 F.3d 1027, 1048 (D.C.
Cir. 2002) (“The decision whether to vacate depends on the seriousness of the
order’s deficiencies (and thus the extent of doubt whether the agency chose
correctly) and the disruptive consequences of an interim change that may itself be
changed.”) (internal quotation marks omitted).
- 63 -
Conclusion
Respectfully submitted,
__________________________
HENK BRANDS
PAUL, WEISS, RIFKIND,
WHARTON & GARRISON LLP
1615 L Street, N.W., Suite 1300
Washington, DC 20036-5694
(202) 223-7300
HOWARD J. SYMONS
TARA M. CORVO ALLAN J. ARFFA
MINTZ, LEVIN, COHN, FERRIS, J. ADAM SKAGGS
GLOVSKY AND POPEO, P.C. PAUL, WEISS, RIFKIND,
701 Pennsylvania Avenue, N.W., Suite WHARTON & GARRISON LLP
900 1285 Avenue of the Americas
Washington, D.C. 20004 New York, New York 10019
(202) 434-7300 (212) 373-3000
- 64 -
CERTIFICATE OF COMPLIANCE
undersigned certifies that this brief complies with the type-volume limitation.
32(a)(7)(B)(iii), this brief contains 13,770 words. This certificate was prepared in
The undersigned further certifies that the PDF version of this brief has been
_________________________
Henk Brands
CERTIFICATE OF SERVICE
I hereby certify that, on this 8th day of February 2008, I caused two copies
of the foregoing Brief for Petitioner to be served by first-class mail upon the
following parties:
_________________________
Anthony Portelli
-2-
Special Appendix