IBM BCS Graphic Template

Business Consulting Services
Graphic Wizard
- Make your idea more clearly
IBM BCS Korea FMS SEM Group

2003. Date
본 자료는 Graphic 을 좀 더 쉽게 그리기 위하여 만든 자료입니다 .

다른 회사의 Graphic 도 포함된 만큼 가급적 SEM 그룹 외에는 배포를 금합니다 .
타 그룹 배포시 사전 허가를 바랍니다 .
© Copyright IBM Corporation 2002

Color palette
This is the standard IBM Global Services color palette
Corporate Color
(+ two blue accent colors)
Back- Typography
ground color Additional green accent
255 0 114 6 120 199 102 140

255 0 114 29 137 205 153 200
255 0 114 200 251 253 0 0
Notes:
255 255 255 255 153 217

• IBM Blue is the preferred
102 153 204 0 153 217 color for titles on the cover
0 0 129 0 153 217 and inside pages. Black may
be substituted for the blue to
ensure legibility when
projecting.
Additional Strategic Additional
• Black is the preferred color
orange accent Accent gray accent
for body copy.
• Black and white may also be
used as chart fill colors.
2 Presentation Title | Confidential | Document Id | Jun 23, 2009 | © Copyright IBM Corporation 2002
Color palette
The same palette can be viewed in black and white, which is

important for creating black and white copies
Corporate Color
(+ two blue accent colors)
Back- Typography
ground color Additional green accent
255 0 114 6 120 199 102 140

255 0 114 29 137 205 153 200
255 0 114 200 251 253 0 0
255 255 255 255 153 217

102 153 204 0 153 217
0 0 129 0 153 217
Additional Strategically Additional

orange accent red gray accent
PROCESS
Insert text Insert text Insert text Insert text
Insert text
Insert text Insert text
PROCESS
Text Text Text Text
Text • Text • Text • Text • Text

• Text • Text • Text • Text
PROCESS
Insert text
Text
Text
Insert
Text Text Text text
Text
Text
Key Key
Insert text Decision Insert text Decision
Point Point
PROCESS
Text
Text
Text Text Text Text
Text Text Text Text Text Text
Text
Text
Insert text
Insert text
Insert text
Insert text
PROCESS
Text
Text
Text Text Text
Text Text
Text Text
Insert text Insert text Insert text
PROCESS
PROCESS
Design Development Deployment Performance

Launch! evaluation
Design Development Deployment Performance

Launch! evaluation
Version Version Version Version

1.0 2.0 3.0 4.0
6-8 weeks 6-8 weeks 6-8 weeks
PROCESS
Insert text

Insert text
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PROCESS
Insert text
Insert text Operational

Insert text Supported
Insert
Insert text
Adviser
text
Insert text Channel
Insert text
PROCESS
PROCESS
Insert text
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PROCESS
PROCESS
Analyze
Marketplace Collect effect of changes on
feedback on customers’ behavior, strategy and
competitor actions, and new operations
technology
Inputs to redefine
strategic
direction and
execution plan
Operational
performanc Collect Analyze
e data on performance performance using
against robust metrics cross-functional
(growth) at all levels perspective
Text
PROCESS
PROCESS
Text
Text
Text
Text
PROCESS
Insert text
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PROCESS
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PROCESS
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Insert
text
Insert text
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Insert
text
Insert text
PROCESS
Insert text
Insert text
Insert text
STRUCTURE
Insert text
STRUCTURE
Text
Text
Text
Text
Text
Insert text Text Text
Text
Text Text
Text
STRUCTURE
STRUCTURE
STRUCTURE
Insert text
Insert text
Insert text
CONCEPT
- HIERARCHY
Insert Insert
text text
CONCEPT
- INTERACTION
Insert text
Insert text
Insert text
Insert text
CONCEPT
- INTERACTION
Insert text
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Insert text
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CONCEPT
- INTERACTION
Design and
Processes
Business
Or
ga
ng t niz
t i Cu ation
e r a en ltu
p nm
O
IT viro re and
En
CONCEPT
- INTERRELATIONSHIP
CONCEPT
- INTERRELATIONSHIP
CONCEPT
- INTERRELATIONSHIP
Label 1 Label 2
Label A
Label B Label C
Label 3
CONCEPT
- INTERRELATIONSHIP
CONCEPT
- INTERRELATIONSHIP
CONCEPT
- CONCEPTUAL FLOW
CONCEPT
- CONCEPTUAL FLOW
CONCEPT
- CONCEPTUAL FLOW
CONCEPT
- CONCEPTUAL FLOW
CONCEPT
- CONCEPTUAL FLOW
Insert text
CONCEPT CONCEPT
- CIRCUMVENT - PIPELINE
CONCEPT
- BALANCE/LEVERAGE
Text Text
Text Text
Text Text
CONCEPT
- BALANCE/LEVERAGE
CONCEPT
- FORCES
Insert text
Insert text
Insert
text
CONCEPT
- FORCES
Insert text
Insert
Insert text
text
Insert text
CONCEPT
- FORCES
Insert text

Insert text
CONCEPT
- FORCES
CONCEPT
- FORCES
Text Text
• Text Text • Text
• Text
Text
CONCEPT
- FORCES
CONCEPT
- PENETRATION
CONCEPT
- FILTERS/SCREENS
CONCEPT
- SEGMENTATION
xt
Te
Text
xt xt
Te Te
Text
xt
Text Te
Te
xt xt
Text Te
Te x t
xt Te
Project Time line
Chart Title
1st Quarter, 1998 2nd Quarter, 1999 4th Quarter, 2001

 Company posts net  Bill Gates initiates hostile takeover  “20 Acres and a Digital
profit of $20M for 1997 of company Superhighway” program
 Company develops pie in face wins stock blue-chip status
strategy
1998 1999 2000 2001 2002
3rd Quarter, 1998 2nd Quarter, 2000

 Stockholders vote to  Millennial riots and Y2K bug cause
donate money to market shutdown
charity  Startups go on sale and Company
collects $200 million in bailout
If Company leverages profits to enter new markets, it

could emerge as an industry leader by 2003
A Gantt chart/timeline diagram
Initial Project Timeline (In Weeks)
Activities 1 2 3 4 5 6 7 8
Refine Approach
Develop Hypotheses
Conduct Marketscape Scans
Interviews & Internal Assessment
Identify Business Model

Opportunities
Develop Opportunity Profiles
Develop Path Forward
Key Milestones
TIMING
Task Year 1 Year 2 Year 3 Year 4
Insert text
TIMING
LOCATION
COMPARISON
Text
Text • Text • Text • Text • Text • Text
COMPARISON
COMPARISON
Text Text Text Text
Text Text Text Text Text
Text Text Text Text
COMMON SYMBOLS
Exhibit Heading (Arial 14pt bold) ILLUSTRATIVE
12 point box 10 point box 12 point box

PRELIMINARY
12 point box EXAMPLE
12 point box 10 point 10 point box

ESTIMATE
FINAL
Insert Text Insert Text Insert Text Insert Text
ARROWS
MORE ARROWS
MORE ARROWS
Matrix
Category Management Solution Vendors: Overall Positioning
High
Information
Resources, Inc. (IRI)
AC
Nielsen
Strength of Solution
Demantra
Interactive Edge
Mercari
RW3 Technologies
Kenosia
Low
Low High
Strength of Company
Chart
Chart Title
Label Label Label
• Text goes here • Text goes here • Text goes here

Label • Bulleted if • Bulleted if • Bulleted if
necessary necessary necessary


Chart
Graph Title, Time Period

Subtitle
Information Interactive
ACNielsen Demantra Resources, Inc. Edge Kenosia Mercari RW3 Tech
Breadth and Depth

of Functionality
Strength of
Architecture
Ability to Support
Ease of
Implementation
Overall Strength
of Solution
Key:
Low High
Organization Chart
Big Honcho (resize box if needed)
Division A Division B Division C Division D
 Bullet  Bullet  Bullet  Bullet

- Sub-bullet - Sub-bullet - Sub-bullet - Sub-bullet

Text Text Text
Text Text
Text
Text Text
Text
Text
Text
Text
To-Be
Text
graphic layouts > graphs
Create graphs using the native PowerPoint chart

software, rather than pasting graphs from Excel
Participation in Harley Davidson Conventions, 1995-1999
Thousands of People The CAGR
block
should be
Title is bold, with the placed to
time period appearing the right of
after a comma. Always 35 32 the graph.
write out the year in When used, axis tick marks should be CAGR Font size
full. The optional 30 placed on the outside of the axis. 1995-1999 similar to
subtitle provides 25 that the
additional info on the 25 68% graph’s
data and is not bold, data labels.
20
italics, 2 points smaller 16
than the title. Line 15
spacing is 1.
10 7
4 In general, use
5
whole numbers
unless you have a
0
specific reason for
1995 1996 1997 1998E 1999E
including decimals.
Axis labels are optional and do not Axis Label

need to be used if the information is
given elsewhere or is self-evident (I.e. When the data refers to projected or
years). estimated figures, add “E” to the year
They should be the same size, or label.
slightly larger than the text inside the
graph.
06/23/09 © Copyright IBM Corporation 74
If there are multiple data sources on a page,

source each one separately
WWW Users, 1995-2002a Internet Computer Hosts, 1995-2000b
In Millions In Millions
350 80 76.0
300 70
60
250 54.0
Series A 50
200
40
150 Series B 31.0
30
100
20 18.0
50 10.2
10 5.4
0 0
1995 1996 1997 1998E 1999E 2000E 2001E 2002E 1995 1996 1997 1998E 1999E 2000E
Note that each source should be placed on a different

line, provided that you have enough room to do so.
Source: (a) International Data Corp.
(b) www.e-stats.com
The overall goal is to include all relevant information

while keeping the graph as simple as possible
Cumulative Number of Rhodes Scholars, 1900-1980
Harvard vs. Yale
120
Do not add unit
symbols (e.g.,
$ or M) to the 100
numerical axis
labels (except 80 In general, do not
for %). use borders on
60 bars, columns,
Set the Yale pie pieces, etc.
intervals to the 40
largest Harvard
reasonable 20
value possible.
0
1900 1920 1940 1960 1980
All text in the graph (e.g., data

and axis labels) should be the
same size, to the extent
possible. The text should be
plain; only bold something if you
are specifically trying to
highlight it.

Be careful when resizing graphs!
 If resizing graphs in the main PowerPoint application, make

sure to use only the object boxes inside the opened
graph
 If the text becomes distorted, undo immediately!
Use only the object 35 32

boxes inside the 30
graph, never when 25
25
the graph is closed! 20

(As shown) 15
16
10 7
4
5
0
1995 1996 1997 1998E 1999E
It’s much safer to change the size or position of graph

elements within the native Graph application itself.

In all graphs, the colors must alternate dark and light

to ensure readability when printing in black and white
Graph Title
Subtitle
60%
50%
40%
Axis Label
30%
20%
10%
0%
Seems Time Don't Trust It Seems Bad Reputation Participated, Other
Consuming Confusing Didn't Win
Key
Column 1
Column 2
Column 3
Column 4
Column 5
Column 6
Source: What’s the source?
Bar graph, 1 data series

Title, Time Period
Subtitle
Category A
Category B
Axis Title
Category C
Category D
Category E
0 5 10 15 20 25 30
Axis Title

Bar graph, 2 data series

Title, Time Period
Subtitle
6 Data Series Label

Category A
12 Data Series Label
10
Category B
20
Axis Title
7
Category C
14
24
Category D
26
15
Category E
30
0 5 10 15 20 25 30 35
Axis Title

Column graph, 1 data series

Title, Time Period
Subtitle
CAGR
35 1995-1999
30 xx%
25
Axis Title
20
15
10
0
1995 1996 1997 1998E 1999E
Axis Title

Column graph, 2 data series

Title, Time Period
Subtitle
120
100
80
Axis Title
60
40
Data Series Label
20 Data Series Label
0
1900 1920 1940 1960 1980
Axis Title

Data labels are optional; if used, make them bold

Graph Title, Time Period a Graph Title, Time Period b
Subtitle Subtitle
35
32
Category A 16
30
25
Category B 32 25
Axis Label
Axis Label
20
Category C 7 16
15
Category D 25
10
7
5 4
Category E 18
0
0 10 20 30 40 1995 1996 1997 1998E 1999E
Axis Label Axis Label
Source: (a) Source for first graph

(b) Source for second graph
One-third-size bar & column graphs

Title, Time Perioda Title, Time Periodb Title, Time Periodc
Subtitle Subtitle Subtitle
35 30
32
A 16
25
30 25
25 21
B 32 25
20
Axis Title
Axis Title
Axis Title
20 15
C 7 16 15
12
15
25 10
D 10 7
7
4 5
5
E 18
0 0
0 10 20 30 40 1995 1996 1997 1998E 1999E 1995 1996 1997 1998E 1999E
Axis Title Axis Title Axis Title

Stacked bar graph

Title, Time Period
Subtitle
Key
Column 1
Category A 6 6 3 5 1 21 Column 2
Column 3
Column 4
Column 5
Category B 10 10 5 7 3 35
Axis Title
Category C 10 10 7 9 4 40
Category D 24 24 12 14 10 84
Category E 15 15 8 10 6 54
0 10 20 30 40 50 60 70 80 90
Axis Title

100% stacked bar graph

Title, Time Period
Subtitle
Key
Column 1
Category A 6 6 3 5 1 Column 2
Column 3
Column 4
Column 5
Category B 10 10 5 7 3
Axis Title
Category C 10 10 7 9 4
Category D 24 24 12 14 10
Category E 15 15 8 10 6
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Axis Title

Stacked column graph

Title, Time Period
Subtitle
CAGR
1995-1999
90 84 Total
80 10 xx%
Dataset 5
70 xx%
14 Dataset 4
60 54 xx%
Axis Label
12 Dataset 3
50 6
40 10
xx%
40 35 4 24 Dataset 2
3 8
30 9
7 xx%
21
5 7 15
20 1
5
3 10 10
24 Dataset 1
10 6 15
10 10
6 xx%
0
Category A Category B Category C Category D Category E
Axis Label

100% stacked column graph

Title, Time Period
Subtitle
CAGR
1995-1999
100%
1 3 4 6 10 Dataset 5
90%
5 xx%
80% 7 10 14
9 Dataset 4
70% xx%
Axis Label
3 5 8 12 Dataset 3
60% 7
xx%
50%
6 10 15 24 Dataset 2
40%
10
xx%
30%
20%
6 10 10 15 24 Dataset 1
10%
xx%
0%
Category A Category B Category C Category D Category E
Axis Label

Waterfall chart, single step

Title, Time Period
Subtitle
140
20 Dataset 2
120
20
100
Axis Title
20
80
140 Dataset 1 20
60
20
40
20
20
20
0
A B C D E F G H
Axis Title

Waterfall chart, double step

Title, Time Period
Subtitle
140
20 Dataset 2 20
120
20 20
100
Axis Title
20 20
80
140 Dataset 1 20 140
60
40
20
0
A B C D E F G H I
Axis Title
Tornado chart: back-to-back bar graphs

Title, Time Period
Subtitle
28 Category A 28
26 Category B 26
24 Category C 24
21 Category D 21
18 Category E 18
15 Category F 15
30 20 10 0 0 10 20 30
Axis Title Axis Title

Tornado chart: horizontal stacked chart

Title, Time Period
Subtitle
Category A 0.86 0.50
Category B 0.78 0.84
Category C 0.60 0.60
Category D 0.38 1.06
Category E 0.18 0.21
Category F 0.12 0.18
Category G 0.04 0.35
Category H 0.16 0.24
0.0 0.5 1.0 1.5 2.0 2.5 3.0
Axis Title

Basic line graph without data labels or markers

Title, Time Period
Subtitle
CAGR
1995-2002E
350
Worldwide
300
xx%
250
Axis Label
200
150
U.S.
100
xx%
50
0
1995 1996 1997 1998E 1999E 2000E 2001E 2002E

Basic line graph with data labels

Title, Time Period
Subtitle
CAGR
1995-2002E
350
320
Worldwide
300
xx%
250 228
Axis Label
200
170
150 132
U.S.
97 136
100
69 107 xx%
38 84
50 67
14 52
39
10 23
0
1995 1996 1997 1998E 1999E 2000E 2001E 2002E

Line graph: dual axis

Title, Time Period
Subtitle
50 50
40 40
Series A
Axis Label
Axis Label
30 Series B 30
20 20
10 10
0 0
East West North South
Axis Label

Combination line and column graph: dual-axis

Title, Time Period
Subtitle
50 Dataset 2 160
140
40
Dataset 1 120
100
Axis Title
Axis Title
30
80
20 60
40
10
20
0 0
East West North South
Axis Title

Area graph: data labels inside

Title, Time Period
Subtitle
120
100
80
Axis Label
Competitor 3
60
Competitor 2
40
Competitor 1
20
Client
0
1995 1996 1997 1998 1999E 2000E 2001E 2002E
Axis Label

100% stacked area graph

Title, Time Period
Subtitle
100%
Competitor 3
80%
Competitor 2
60%
Axis Title
Competitor 1
40%
20%
Client
0%
1995 1996 1997 1998 1999E 2000E 2001E 2002E
Axis Title

Pie graph: labels on outside

Title, Time Period Order the pieces from
Total = xx million largest to smallest,
unless some other
order is logically more
Category F appropriate.
Category E 4%
7% In general, the angle
of the first slice should
be set to zero
Category D
9%
degrees.
Category A
40%
Category C
16%
Category B
24%

Dual pie-of-pie graph

Graph Title, Time Period Graph Title Number Two
Category
Category
A
Z
Category 10% 14%
B
23%
Category Category Category
E
Y W
9%
Category 17% 43%
C
17%
Category
Category
D
13% X
26%

Often, a stacked column is preferred to a pie graph

to convey similar data
Overall View Blowout of Category 4
Units in Francs
14 Category Z
Category 5 9%
Category 4 13% 17 Category Y
17%
Category 3
26 Category X
23%
Category 2
43 Category W
Category 1 38%
Category A Dataset 1

Scatter plot with four quadrants

Title, Time Period
Subtitle
40%
Use white
30% “foreground” on
markers to
delineate
20% overlapping data
points.
10%
Axis Label
0%
-10%
-20%
-30%
-20% -15% -10% -5% 0% 5% 10% 15% 20% 25%
Axis Label
Scatter plot with trendlines

Title, Time Period Trendlines can be created
Subtitle and modified under the
“Chart” menu.
120
Series 1
100
80
Axis Title
Series 2
60
40 Series 3
20
0
0 10 20 30 40 50
-20
Axis Title

Complex scatter chart

Title, Time Period
Subtitle
40
35 Client
Competitor 1
30
Axis Title
25
20
15
Competitor 2
10
Competitor 3
0
0 1 2 3 4 5 6 7 8 9
Axis Title

Bubble chart
Financial Performance of Health Product and CPG Distributors, 1999
0.7
CPG Distributors
0.6
Prescription and OTC Drug Distributors
Market Value/Revenues
0.5
0.4
Cardinal Health Inc.
McKesson HBOC
0.3
Supervalu
0.2 Bergen
Bindley
Brunswig
Western Amerisource
0.1 Industries Health Corp.
Nash Finch Fleming

0
0% 1% 2% 3% 4% 5%
-0.1
Operating Margin (EBIT)
Note: Area of circles reflects FY 1999 revenues

Source: Company Press Releases and 10-Ks; Yahoo! Finance
Radar graph
Title, Time Period
Subtitle
1998
60
30
2002 1999
Category 2
0
Category 1
2001 2000

Doughnut graph
Chart Title
Data Label Data Label

25 25
25 25
25 25
25 25
25 25
25 25
Data Label Data Label

graphic layouts > tables and matrices
Two-by-two matrix with labels centered

The Chart Title Goes Here
Subtitles Are 2 Points Smaller Than Chart Title, Not Bolded and in Italics
 Text goes here  Text goes here

Label  Bulleted if necessary  Bulleted if necessary

Label Label

Two-by-two matrix with labels in boxes

Chart Title
Label Label



Three-by-two matrix with labels centered

Chart Title

Label
 Bulleted if necessary  Bulleted if necessary

Label
Label

Label
Label Label
Label

Three-by-three matrix with labels in boxes

Chart Title
Label Label Label
 Text goes here  Text goes here  Text goes here

Label  Bulleted if  Bulleted if  Bulleted if



Eight-by-three matrix with labels in boxes

Chart Title
Label Label Label
Label Text goes here Text goes here Text goes here

Four-by-five matrix with label in boxes

Chart Title
Label Label Label Label Label
 Text goes here  Text goes here  Text goes here  Text goes here  Text goes here
Label  Bulleted if  Bulleted if  Bulleted if  Bulleted if  Bulleted if
necessary necessary necessary necessary necessary

Four-by-seven matrix with angled column labels

Chart Title
Topic Topic Topic
d
if n two
de
ee
n
lin bel o
l
be
be
be
be
be
be
es
La
La
La
La
La
La
La
Text goes Text goes Text goes Text goes Text goes Text goes Text goes
Label here here here here here here here

Two-column table with numerous rows

Select Major Foreign Investment in Facilities Based Carriers
More Than 5% Foreign Capital Ratio
Japanese Carrier Major Foreign Investors

NTT Corp State Street Bank & Trust Co
DDI Corp. Chase Manhattan Bank, N.A. London
Cable & Wireless IDC C&W
TU-KA Cellular Tokyo, Cellular Tokai, Phone Kansai BT Holdings, GTE Corp
J-Phone Tokyo, Tokai, Kansai Co., Ltd. AirTouch International, Vodafone AirTouch Pic
J-Phone Hokkaido, Tohoku, Hokuriku, Chugoku, Shikoku and Kyushu AirTouch International, GTE Corp., Vodafone European Holding B.V.
J-COM Tokyo Co. Ltd. Liberty Japan, Inc.
TITUS Communications Corp. Media One International B.V.
Osaka Cable TV Corp Liberty Japan, Inc.
Kobe Cable Television Liberty Japan, Inc.
J-COM Kansai Co., Ltd. Liberty Japan, Inc.
KDD Winstar Corp. WinStar Communications, Inc.
KVH Telecom Corp. Fidelity Communications Holdings, Inc.
Hutchison Corporate Access Pte Ltd. Hutchison Communications Ltd.
PanAmSat International Systems Anselmo Group, Grupo Televisa, Hughes Group
MCI WorldCom Japan, Ltd. MCI WorldCom, Inc.
Source: Ministry of Posts and Telecommunications, Jan 00

Two-column table containing text (with category

labels)
Chart Title
Label Label
Category 1  Bullet  Bullet

 Bullet  Bullet




This is a way of setting up a multi-column table

where one column has a lot of text
Chart Title
Label Label Label
Category A Text  Bullet that goes on for two lines… Bullet that goes on for two lines… Bullet
that goes on for two lines… Bullet that goes on for two lines
 Bullet that goes on for two lines… Bullet that goes on for two lines… Bullet
Category B Text  Bullet that goes on for two lines… Bullet that goes on for two lines… Bullet
Category C Text  Bullet that goes on for two lines… Bullet that goes on for two lines… Bullet

Four-column table containing text

Chart Title
Label Label Label Label





Table with major and minor column headers
Outgoing Incoming
No. of No. of
Ranking Prefecture Ratio (%) Prefecture Ratio (%)
Outgoing Outgoing
1 Tokyo 5,883,121 13.6 Tokyo 6,104,033 14.1
2 Osaka 4,217,718 9.8 Osaka 4,324,390 10.0
3 Aichi 2,769,287 6.4 Aichi 2,785,615 6.4
4 Kanagawa 2,501,821 5.8 Kanagawa 2,528,366 5.9
5 Fukuoka 2,001,363 4.6 Fukuoka 2,034,068 4.7
6 Saitama 1,912,500 4.4 Saitama 1,908,668 4.4
7 Hyogo 1,847,361 4.3 Hyogo 1,796,091 4.2
8 Chiba 1,811,443 4.2 Chiba 1,796,008 4.2
9 Hokkaido 1,576,932 3.6 Hokkaido 1,565,956 3.6
10 Shizuoka 1,230,098 2.8 Shizuoka 1,198,510 2.8
Source: Ministry of Posts and Telecommunications, Jan 00

Five-column table containing numbers

Chart Title
1995 1996 1997 1998 1999
Category A $1,090 $1,090 $1,090 $1,090 $1,090

Category B x,xxx x,xxx x,xxx x,xxx x,xxx
Category C xxx xxx xxx xxx xxx
Category D xxx xxx xxx xxx xxx
Total x,xxx x,xxx x,xxx x,xxx x,xxx
Note: Make sure that numbers/decimal points are

properly aligned using the appropriate type of tab
(on the ruler).

Booz-Ball tables should be clean and organized, all of
the same color, and individual circles should not be too
large
Graph Title, Time Period

Subtitle
Information Interactive
ACNielsen Demantra Resources, Inc. Edge Kenosia Mercari RW3 Tech
Breadth and Depth

of Functionality
Strength of
Architecture
Ability to Support
Ease of
Implementation
Overall Strength
of Solution
Key:
Low High

graphic layouts > diagrams
In value chains, make sure the segments “chevrons”

are not too “pointy” – keep the angle shallow
Chart Title
Separate Are Easier And Just Keep Centered

Text Boxes to Move Manipulate Them Appropriately
 Bullet  Bullet  Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet


Five-segment value chain with text

Chart Title




Five-segment value chain (with one highlighted

segment)
Chart Title




Business Consulting
VALUE AND Services
ACTIVITY CHAINS
Four-box activity chain

Chart Title
Step 1 Step 2 Step 3 Step 4

– Sub-bullet – Sub-bullet – Sub-bullet – Sub-bullet


Five-box activity chain

Chart Title
Step 1 Step 2 Step 3 Step 4 Step 5



Four diagonal boxes

Chart Title
Step 4
Step 3  Bullet
– Sub-bullet
Step 2  Bullet – Sub-bullet
– Sub-bullet
Step 1  Bullet – Sub-bullet  Bullet
– Sub-bullet – Sub-bullet
 Bullet – Sub-bullet  Bullet – Sub-bullet
– Sub-bullet – Sub-bullet
– Sub-bullet  Bullet – Sub-bullet
– Sub-bullet
 Bullet – Sub-bullet
– Sub-bullet
– Sub-bullet

Five diagonal boxes

Chart Title
Step 5
Step 4  Bullet
– Sub-bullet
– Sub-bullet
 Bullet
– Sub-bullet
– Sub-bullet
– Sub-bullet
– Sub-bullet
– Sub-bullet
– Sub-bullet
– Sub-bullet
– Sub-bullet
– Sub-bullet
– Sub-bullet

Three-part org chart
Sub-Division Sub-Division Sub-Division
 Bullet  Bullet  Bullet

– Sub-bullet – Sub-bullet – Sub-bullet
 Bullet  Bullet  Bullet


Four-part org chart

Division A Division B Division C Division D



Gantt chart/timeline diagram

Initial Project Timeline (in weeks)
Activities 1 2 3 4 5 6 7 8
Refine Approach
Develop Hypotheses
Conduct Marketscape Scans
Interviews & Internal Assessment
Identify Business Model

Opportunities
Develop Opportunity Profiles
Develop Path Forward
Key Milestones

Porter’s five forces
Threat of New
Entrants
Bargaining Bargaining
Industry
Power Power
of Suppliers Rivalry of Buyers
Threat of
Substitutes

Eight influencing factors
Factor 2
Factor 1 Factor 3
The
Factor 8 Main Factor 4
Issue
Factor 7 Factor 5
Factor 6

Alliance map
Chart Title
Company A Company E
50%
Company B 10.7% Company F
Company X
22.6%
Company C Company G
67%
Company D Company H
Key
Equity Investment
Partnership
Discontinued Alliance

Product
 Stable micro-businesses
likely seek a very
narrow set of financial
services
Multi-Channel Premium
Access Service
 Physical branch most
important Customer  Low priority because
financial needs not
 Stable micro- Needs very complex at this
businesses are
point
reluctant to bank
through the Internet
Customer Centric
 Not likely to purchase a
broad set of financial
products

Timeline
Chart Title
1st Quarter, 1998 2nd Quarter, 1999 4th Quarter, 2001

 Company posts net  Bill Gates initiates hostile takeover  “20 Acres and a Digital
profit of $20M for 1997 of company Superhighway” program
 Company develops pie in face wins stock blue-chip status
strategy
1998 1999 2000 2001 2002
3rd Quarter, 1998 2nd Quarter, 2000

 Stockholders vote to  Millennial riots and Y2K bug cause
donate money to market shutdown
charity  Startups go on sale and Company
collects $200 million in bailout
If Company leverages profits to enter new markets, it

could emerge as an industry leader by 2002.

MISCELLANEOUS
Multi-layer pyramid
Top
Top
Uppe Upper
r
Upper-
Upper Middle
Middle
Intermediate
Intermediate Level
Level
Foundation
Foundation

Four-piece puzzle (assembled)

Two-piece puzzle (disassembled)

Four-piece puzzle chain
Label Label Label Label

Three interlocking circles
Label 1 Label 2
Label A
Label B Label C
Label 3
Note: You can check “Semi-transparent” in the “More

Fill Colors” dialog box to create the overlapping color
effect (used on the Label A, B, C section).
Three overlapping circles
Enterprise
Buy and Sell and
Resource
Supply Support
s

Radar screen

Building the Creating the Defining the

Business Model Customer Experience Solution Architecture
• Market Opportunity • Experience Design • Assessment
• Value Proposition • Brand Strategy • Strategy
• Operational Model • Online Visualization • Architecture
• Profit Mechanism • CRM • Planning
Commercializing the
Business Plan
Strategy Enablers
Marketing Program
Partnerships and Alliances
Financial Planning
Organization
Program Management

Challenge  text
Reason  text
Vision  text
Capabilities  text
Result  text

Strategy and Change Category Organization Model
Finance Distribution Comm. Industrial Public Mid Mkt IBM
Business and
Customer Strategy
offerings (virtual teams)
Fused cross-practices
Operational Design
and Effectiveness
Organizational Design
and Change
Management
Technology Strategy
(Hub) POVs/Analysis/Thought Leadership [industry-specific and cross-industry]

Four Client-Facing Strategic Thrusts
Become the premier trusted business and technology

strategy advisor and change agent for the world’s top
companies, partnering with senior business and
technology executives to help them transform their
companies and continue to prosper in the digital age.
1. Build Relationships 3. Earn Right to Help 4. Become Transform-

2. Deliver Outstanding
With Business Companies Transform ational Platform for
Client Value
Executives Themselves Selected Industries


Presentation Title | Confidential | Document Id
Message
AREA
Unit of measure
450
400
350 Label 1
300
250
Label 2
200
150
Label 3
100
50
Label 4
0
1996 1997 1998 1999 2000 2001
* Footnote
Source: Sources
149
Message
BAR
Unit of measure
Label 1 50
Label
40
2
Label 3 30
Label 20
4
Label 5 10
* Footnote
Source: Sources
150
Message
BAR 2
Unit of measure
Title Title
Unit of measure Unit of measure
Label 1 50 Label 1 50
Label Label
40 40
2 2
Label Label
20 20
4 4
* Footnote
Source: Sources
151
Message
BAR 3
Unit of measure
Title Title Title

Unit of measure Unit of measure Unit of measure
Label 1 40 Label 1 40 Label 1 40
Label Label Label

30 30 30
2 2 2
Label Label Label

10 10 10
4 4 4
* Footnote
Source: Sources
152
Message
BAR BUTTED
Unit of measure
40
Label 1 50
55
30
Label
40
2
50
20
Label 3 30
45
10
Label 25
4
30
5
Label 5 15
* Footnote 25
Source: Sources
153
Message
BAR STACKED
Unit of measure
Series Series
Label 1 50 5 000
Label
40 25 000
2
Label 3 30 45 000
Label 20 65 000
4
Label 5 10 85 000
* Footnote
Source: Sources
154
Message
BAR STACKED 100%

Unit of measure
Series Series 100%

=
Label 1 10 90 000
Label
20 80 000
2
Label 3 30 70 000
Label
40 60 000
4
Label 5 50 50 000
* Footnote
Source: Sources
155
Message
BUBBLE
Unit of measure
Title
Unit of measure
700
600 Label Label

5 6
500
Label 4
400
Label
300 3
Label 2
200
100
Label 1
0
0 50 100 150 200 250
Title
* Footnote Unit of measure
Source: Sources
156
Message
COLUMN
Unit of measure
60
50
40
30
20
Label 1 Label Label 3 Label Label 5

2 4
* Footnote
Source: Sources
157
Message
COLUMN 2
Unit of measure
Title Title
60 60
50 50
40 40
30 30
20 20
Label Label Label Label Label Label Label Label Label Label
1 * 2 3 4 5 1 2 3 4 5
Footnote
Source: Sources
158
Message
COLUMN 3
Unit of measure
Title Title Title

Unit of measure Unit of measure Unit of measure
50 50 50
40 40 40
30 30 30
20 20 20
Label Labe Labe Labe Label Labe Labe Labe Label Labe Labe Labe
l l l l l l l l l
* Footnote
Source: Sources
159
Message
COLUMN STACKED 100%

Unit of measure
100% 000 000 000 000 000

=
40
50
60
70
Series 80
60
50
40
30
Series 20

2 4
* Footnote
Source: Sources
160
Message
COLUMN STACKED
Unit of measure
000
000
50
000
40
000 30
20
000
60
Series 10 50
40
30
Series 20

2 4
* Footnote
Source: Sources
161
Message
COLUMN BUTTED
Unit of measure
80
70 70
60 60 60
50 50 50
40 40 40
30 30
20
Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote
Source: Sources
162
Message
COMBO PIE SEGMENT COLUMN

Unit of measure
Title Title
Unit of measure Unit
100% of measure
Label = 000
5
10 30 Series
Label
4 10
45 Label 1
30 Series
Label 3 15
20 Series
20
Label 20 Series
2
Label 1
* Footnote
Source: Sources
163
Message
COST CURVE
Unit of measure
Title
Unit of measure
200
180
160
140
120
100
80
60
40
20 Label 1 Label 1 Label 1
0
0 20 40 60 80 100 120 140
Title
* Footnote Unit of measure
Source: Sources
164
Message
ARROWS
Unit of measure
Text
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Sources
165
Message
LEVEL 1
Unit of measure
Text
* Footnote
Source: Sources
166
Message
LEVEL 2
Unit of measure
Text
Text
* Footnote
Source: Sources
167
Message
LEVEL 3
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
168
Message
LEVEL 4
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Sources
169
Message
LEVEL 5
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Sources
170
Message
LEVEL 5
Unit of measure
Text
Text
text
Text
Text
Text
Text
* Footnote
Source: Sources
171
Message
PPT FLOW 2
Unit of measure
Header Header
Text Text
* Footnote
Source: Sources
172
Message
PPT FLOW 2 TITLE

Unit of measure
Header Header
Text Text Text
* Footnote
Source: Sources
173
Message
PPT FLOW 3
Unit of measure
Header Header Header
Text Text Text
* Footnote
Source: Sources
174
Message
PPT FLOW 3 TITLE

Unit of measure
Text Text Text Text
* Footnote
Source: Sources
175
Message
PPT FLOW 4
Unit of measure
Header Header Header Header
Text Text Text Text
* Footnote
Source: Sources
176
Message
PPT FLOW 4 TITLE

Unit of measure
* Footnote
Source: Sources
177
Message
PPT FLOW 5
Unit of measure
Header Header Header Header Header
* Footnote
Source: Sources
178
Message
PPT FLOW 5 TITLE

Unit of measure
* Footnote
Source: Sources
179
Message
PPT FLOW 6
Unit of measure
Header Header Header Header Header Header
* Footnote
Source: Sources
180
Message
PPT FLOW 6 TITLE

Unit of measure
Text Text Text Text Text Text Text
* Footnote
Source: Sources
181
Message
PPT FLOW 7
Unit of measure
Header Header Header Header Header Header Header
* Footnote
Source: Sources
182
Message
PPT FLOW 7 TITLE

Unit of measure
Text Text Text Text Text Text Text Text
* Footnote
Source: Sources
183
Message
WORD FLOW 2
Unit of measure
Header Header
Text Text
* Footnote
Source: Sources
184
Message
WORD FLOW 3
Unit of measure
Text Text Text
* Footnote
Source: Sources
185
Message
WORD FLOW 4
Unit of measure
Text Text Text Text
* Footnote
Source: Sources
186
Message
WORD FLOW 5
Unit of measure
* Footnote
Source: Sources
187
Message
WORD FLOW 6
Unit of measure
* Footnote
Source: Sources
188
Message
WORD FLOW 7
Unit of measure
* Footnote
Source: Sources
189
Message
BLADES
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Sources
190
Message
BOX
Unit of measure
Text Text
Text Text
* Footnote
Source: Sources
191
Message
CYCLE 1
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
192
Message
CYCLE 2
Unit of measure
Text Text
* Footnote
Source: Sources
193
Message
CYCLE 3
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
194
Message
CYCLE 4
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Sources
195
Message
CYCLE 5
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Sources
196
Message
CYCLE 6
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Sources
197
Message
CYCLE 7
Unit of measure
Text
Text
Text Text
Text
Text
Text
* Footnote
Source: Sources
198
Message
CYCLE 8
Unit of measure
Text Text
Text
Text
Text
Text
Text Text
* Footnote
Source: Sources
199
Message
DISK
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Sources
200
Message
INCOMING
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Sources
201
Message
RIBBON
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Sources
202
Message
RING
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Sources
203
Message
UPON 2
Unit of measure
Text
Text
* Footnote
Source: Sources
204
Message
CONTINUOUS
Unit of measure
Text Text
Text Text
Text
Text Text Text
* Footnote
Source: Sources
205
Message
CUTOUT
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
206
Message
DIVERGE
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
207
Message
LINEAR A
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
208
Message
LINEAR B
Unit of measure
Text
Text Text
Text
* Footnote
Source: Sources
209
Message
LINEAR C
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
210
Message
LINEAR D
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
211
Message
LINEAR E
Unit of measure
Text Text Text Text
* Footnote
Source: Sources
212
Message
LINEAR F
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
213
Message
LINEAR G
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
214
Message
LINEAR H
Unit of measure
Text
Text Text
Text
* Footnote
Source: Sources
215
Message
LINEAR I
Unit of measure
Text Text
* Footnote
Source: Sources
216
Message
LINEAR J
Unit of measure
Text
Text Text
Text
* Footnote
Source: Sources
217
Message
LINEAR K
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Sources
218
Message
LINEAR N
Unit of measure
Text Text Text Text
* Footnote
Source: Sources
219
Message
LINEAR P
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
220
Message
LINEAR Q
Unit of measure
Text Text
* Footnote
Source: Sources
221
Message
PROPELLER
Unit of measure
Text
Te
xt
Text
* Footnote
Source: Sources
222
Message
STEP 5
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Sources
223
Message
2 ON 1
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Sources
224
Message
5 ON 6
Unit of measure
Text
* Footnote
Source: Sources
225
Message
AGAINST
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Sources
226
Message
AROUND
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Sources
227
Message
AT WORK
Unit of measure
Text
Text Text Text
* Footnote
Source: Sources Text
228
Message
FORCES AT WORK
Unit of measure
Text
Text Text Text
Text
* Footnote
Source: Sources
229
Message
COUPLED HORIZ
Unit of measure
Text Text
* Footnote
Source: Sources
230
Message
COUPLED VERT
Unit of measure
Text
Text
* Footnote
Source: Sources
231
Message
FOCUSED
Unit of measure
Text Text
Text Text
* Footnote
Source: Sources
232
Message
PARALLEL
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
233
Message
SPLIT
Unit of measure
Text Text Text
Text Text
Text
Text Text
* Footnote
Source: Sources
234
Message
TWISTED
Unit of measure
Text
Text
* Footnote
Source: Sources
235
Message
UP & DOWN
Unit of measure
Text Text
* Footnote
Source: Sources
236
Message
2S-5S
Unit of measure
The people in the organization,

considered in terms of
corporate demographics, not
individual personalities
The processes and Staff

procedures through
which things get The way managers
done from day to day collectively behave
Systems Style with respect to use of
time, attention and
Strategy Skills symbolic actions
A coherent set of Capabilities

actions aimed at possessed by the
gaining a organization as a Shared
Structure
sustainable whole as distinct from Values
advantage over the individuals. Some Those ideas of what is right
competition companies perform and desirable (in corporate
extraordinary feats and/or individual behavior)
with ordinary people The organization chart and which are typical of the
accompanying baggage that organization and common to
show who reports to whom most of its members
and how tasks are both
divided up and integrated
* Footnote
Source: Sources
237
Message
3Cs TRIANGLE
Unit of measure
Customer
Distributors
Clients Competitors
Suppliers
* Footnote
Source: Sources
238
Message
3S-4S
Unit of measure
The organization chart and
accompanying baggage that show
who reports to whom and how
tasks are both divided up and
A coherent set of integrated
actions aimed at
gaining a
Structure The people in the
sustainable
organization, considered
advantage over
in terms of corporate
Capabilities competition
demographics, not
possessed by the individual personalities
organization as a Strategy
whole as distinct
from the The way
Skills Staff Style
individuals. Some managers
companies Shared collectively
perform values behave with
extraordinary feats respect to use of
with ordinary time, attention
Those ideas of what is and symbolic
people The processes and
right and desirable (in actions
Systems procedures through
corporate and/or
individual behavior) which which things get done
are typical of the from day to day
* Footnote
organization and common
Source: Sources
to most of its members
239
Message
7S
Unit of measure
The way managers collectively

behave with respect to use of Capabilities possessed by the
time, attention and symbolic organization as a whole as
actions distinct from the individuals.
Some companies perform
Style extraordinary feats with
ordinary people
A coherent set of actions
aimed at gaining a
Strategy Skills
sustainable advantage
over competition Those ideas of what is right
Shared and desirable (in corporate
values and/or individual behavior)
The people in the which are typical of the
organization, considered Staff Systems organization and common to
in terms of corporate most of its members
demographics, not
The processes and
individual personalities Structure procedures through
which things get done
The organization chart and from day to day
accompanying baggage that show
who reports to whom and how
tasks are both divided up and
* Footnote integrated
Source: Sources
240
Message
BUSS PORTFOLIO
Unit of measure
High
Competitive position
Medium
Low
Low Medium High
Product/market attractiveness
* Footnote
Source: Sources
241
Message
CHANGE BOARD
Unit of measure
Change Commitment Capability

vision Individ Enablin
Convicti Courag
ual g
on e
activity devices
Chief
executive
Leadership
groups
Down the
line
External
constituent
s
* Footnote
Source: Sources
242
Message
DELTA P
Unit of measure
• Accurate • Flow of 2-way

measurement communications
of action and results • People’s
• Clear accountabilities understanding, belief
• Early wins and contribution
to act on vision and
Performance action plans
• Visible Measurement Communications
demonstration
of new vision and
P
values by client
leadership Vision and Organizational
Leadership
Delta Infrastructure
Problem
People
Solving • Implementation or
Development
Process near
• Action plans sufficient implementation
to of required
achieve goals structure
• Agreement on and systems
objectives • Client managers
by line management (particularly middle
• Management of high- management) have
involvement process skill to lead program
* Footnote implementation
Source: Sources • Change in actual behavior
243
Message
MACS
Unit of measure
• Industry attractiveness
• Competitive position
• Restructuring/rationalizati
on
opportunities
Value-creation potential in business unit
High Medium Low
Relative ability to extract value
“One of the pack” Natural owner
• Corporate Retain Retain and Retain
center and give and
skills give top priority manage
priority for
• Business code or
unit liquidate
linkages Probably Dives Divest
divest t or
• Taxation/ liquidat
valuation e
difference
s
* Footnote
Source: Sources
244
Message
MANUFACTURING STRATEGY
Unit of measure
Business
Strategy
Manufacturing
Strategy
Configuratio Research
n System Focus
s
Organizatio Labor
n Policy
Make
vs.
Buy
Proces Product
s Design
Design
* Footnote
Source: Sources
245
Message
PENTAGON
Unit of measure
2 5
Restructuring
framework
3 4
* Footnote
Source: Sources
246
Message
PRICE BENEFIT
Unit of measure
Benefit
Competitive
advantage
Competitive
disadvantag
e
Price
* Footnote
Source: Sources
247
Message
SCP SHOCK
Unit of measure
INDUSTR PRODUCERS
Y Changes in Changes in Changes in
External
shocks S Structure C Conduct P Performanc
e
Feedbac
k
* Footnote
Source: Sources
248
Message
SMILE CHART
Unit of measure
Appraise
performance Bottom
and 1 up action
8
prospects programs
Develo
p
2 Top down
strateg
Define
y and 3 7 action
appraise programs
skills
4 6
Redesign Assess
pivotal change
jobs 5 readiness
Design the skill

building
* Footnote
process
Source: Sources
249
Message
STRAT DIAG FREEDOM

Unit of measure
es
t ur
En ces
for
fea
vir
on
ce
me
rvi
se
nta
ct/
l
du
Pro
Service SDFs Application
requirements economics
Cu g e
us
sto
a
me
r
ne tion
ch tribu
ls
an
Dis
* Footnote
Source: Sources
250
Message
STRAT GAMEBOARD
Unit of measure
3.
Create and
pursue a unique
advantage
2. 4.
Resegment the Exploit unique
market to create advantage
a niche industrywide
Se When
e lec 1.
ti v w to
Do more and Ne me compete
better of the ga
W Ac same
he te
re b ro pe
to oar ss t o m
co d he
me c
m o
pe Sa me w t
te ga Ho
* Footnote
Source: Sources
251
Message
STRAT MANAGE
Unit of measure
Stage
4
Stage
3
Stage
Stage 2
1
Forecas Externall Strategi
Budget t based y c
planning plannin oriented manage
g planning - ment
Meet Predict Think Create
budget the strategically the
and future future
schedule
Value
* Footnote
Source: Sources system
252
Message
TREE PRODUCTIVITY
Unit of measure
Selling margin
Contribution
Effectiveness Sales
Contribution
Available selling Selling rate
time Sales
Available selling
time
Productivity
Contribution Utilization
Total selling costs Available selling time
Total sales time
Efficiency Support leverage

Available selling time Total sales time
Total selling costs Support costs
Support intensity
Support costs
Total selling costs
* Footnote
Source: Sources
253
Message
VALUE CREATION
Unit of measure
Improve
core Re deploy
business assets
performance
Maximize
shareholder
value
Grow
Adopt sound through
financing acquisition
approach and/or
merger
Grow
through
cultural
initiative
* Footnote
Source: Sources
254
Message
GANTT10
Unit of measure
<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text
* Footnote
Source: Sources
255
Message
GANTT15
Unit of measure
<##>
< < < < < < < < < < < < <
Header ##> ##> ##> ##> ##> ##> ##> ##> ##> <##> ##> ##> ##> ##> <##>
Text
* Footnote
Source: Sources
256
Message
LEFT TO RIGHT
Unit of measure
Text
Text Text
Text
* Footnote
Source: Sources
257
Message
STUDY OBJECTIVE
Unit of measure
Text
Subobjectives
Text Text Text Text
Process objectives
Text
* Footnote
Source: Sources
258
Message
TOP DOWN
Unit of measure
Text
Text
* Footnote
Source: Sources
259
Message
VALUE SOURCES
Unit of measure
Industry restructurer
Corporate
center skills
Internal controller
Linkages Shared resources

between
Client’s relative business Transfer of capability
ability to extract units
Vertical integration
value
Differences in tax
Real position
Existence of non-cases
Financial objectives
ownership
Inefficiencies in financial
fit
markets
Perceive
d Difference in valuation
technique
* Footnote
Source: Sources
260
Message
SCALE
Unit of measure
Text
Text
* Footnote
Source: Sources
261
Message
SCALES
Unit of measure
Text
Text
* Footnote
Source: Sources
262
Message
DUAL LINE
Unit of measure
Title Title
180 1,200
160
1,000
140
120 800
100
600
80
60 400
40
200
20
0 0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Sources
263
Message
LINE
Unit of measure
250
Label 1
200
Label 2
150
Label 3
Label 4
100
50
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Sources
264
Message
LINE 2
Unit of measure
Title Title
200 200
180 Label 1 180 Label 1

160 160
140 140

60 60
40 40
20 20
0 0
1990 1991 1992 1993 1994 1995 1990 1991 1992 1993 1994 1995
* Footnote
Source: Sources
265
Message
DUAL COLUMN LINE

Unit of measure
Title Title
200 1,000
180 176 900
160 150 800
140 700
120 600
100
100 500
85
80 70 400
60 300
45
40 30 200
20 10 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Sources
266
Message
2X2 CUBED
Unit of measure
Text Text
Text
Text Text
Text
ext
x tT
Text Text Te
* Footnote
Source: Sources
267
Message
2X2 EXTENDED
Unit of measure
Text
Text Text
Text
Text
Text
Text Text
Text
Text Text
Text
* Footnote
Source: Sources
268
Message
2X2
Unit of measure
Text Text
Text
Text
Text Text
Text
Text Text
Text
* Footnote
Source: Sources
269
Message
3X3 EXTENDED
Unit of measure
Text
Text Text Text
Text
Text
Text Text Text
Text
Text
Text Text Text

Text
Text
Text Text Text
Text
* Footnote
Source: Sources
270
Message
3X3
Unit of measure
Text Text Text
Text
Text Text Text
Text
Text
Text Text Text

Text
Text Text Text
Text
* Footnote
Source: Sources
271
Message
PASS THROUGH
Unit of measure
Text
Text
* Footnote
Source: Sources
272
Message
FLOW DOWN
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
273
Message
FLOW
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
274
Message
HIT WALL
Unit of measure
* Footnote
Source: Sources
275
Message
4 BOX FLOW
Unit of measure
Text Text
Text Text
* Footnote
Source: Sources
276
Message
BOUNCE
Unit of measure
Text
* Footnote
Source: Sources
277
Message
CUBE PUZZLE
Unit of measure
Text
* Footnote
Source: Sources
278
Message
LINKS 3
Unit of measure
Plan Implement Support
* Footnote
Source: Sources
279
Message
SEASAW
Unit of measure
Text
Text
* Footnote
Source: Sources
280
Message
PIE
Unit of measure
Label 5
10
Label
4 10
45 Label 1
Label 3 15
20
Label
2
* Footnote
Source: Sources
281
Message
PIE 2
Unit of measure
Title Title
Label 5 Label 5
10 10
Label Label
4 10 4 10
Label 3 15 Label 315
20 20
Label Label
2 2
* Footnote
Source: Sources
282
Message
WAY THRU
Unit of measure
Text Text
* Footnote
Source: Sources
283
Message
DECISIONS
Unit of measure
Text
Text
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Sources
284
Message
LOOPS
Unit of measure
Text Text Text
Text Text Text
* Footnote
Source: Sources
285
Message
ROLLERS
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
286
Message
LEVEL 02
Unit of measure
Text
Text
* Footnote
Source: Sources
287
Message
LEVEL 03
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
288
Message
LEVEL 04
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Sources
289
Message
LEVEL 09
Unit of measure
Text
Text
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Sources
290
Message
LEVEL 10
Unit of measure
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Sources
291
Message
LEVEL INVERTED 02
Unit of measure
Text
Text
* Footnote
Source: Sources
292
Message
LEVEL INVERTED 03
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
293
Message
LEVEL INVERTED 04
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Sources
294
Message
LEVEL INVERTED 09
Unit of measure
Text
Text
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Sources
295
Message
LEVEL INVERTED 10
Unit of measure
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Sources
296
Message
RANGE HIGH LOW

Unit of measure
250
200
150
100
50
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Sources
297
Message
SCATTER X & Y
Unit of measure
300
250
200
150
100
50
0
0 50 100 150 200
* Footnote
Source: Sources
298
Message
VENN 2
Unit of measure
Text Text
* Footnote
Source: Sources
299
Message
VENN 3
Unit of measure
Text Text
Text
* Footnote
Source: Sources
300
Message
WATERFALL COLUMN
Unit of measure
170
50
40
30
30 20
Label Label Label Label Label Label

1 2 3 4 5 6
* Footnote
Source: Sources
301
Message
WATERFALL BAR
Unit of measure
Label 1 50
Label
25
2
Label 3 45
Label
65
4
Label 5 185
* Footnote
Source: Sources
302
Message
WATERFALL BAR
Unit of measure
50
40
170
30
20
30
-100
Label Label Label Label Label Label

1 2 3 4 5 6
* Footnote
Source: Sources
303
Message
LEVEL SEPARATE 4
Text
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
304
Message
LINKS 3
Unit of measure
Plan Support
Implement
* Footnote
Source: Sources
305
Message
2X2 CUBED
Unit of measure
Text Text
Text
Text
x t
Te
Text Text xt
T e
Text Text
* Footnote
Source: Sources
306
Message
2X2 TOWER
Unit of measure
* Footnote
Source: Sources
307
Message
Text
SIZES IN
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Sources
308
Message
JOINT
Unit of measure
Text Text
Text Text
Text Text
Text Text
Text Text
* Footnote
Source: Sources
309
Message
SPOTLIGHT
Unit of measure
Text Text
Text Text
* Footnote
Source: Sources
310
Message
STAIRCASE
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Sources
311
Message
7S Style
Unit of measure
Strategy Skills
Shared
values
Staff Systems
Structure
* Footnote
Source: Sources
312
Message
FORCES AT WORK New

Unit of measure
entrant
Industry
Suppliers Buyers
competitors
Substitutes
* Footnote
Source: Sources
313
Message
5Ps MARKETING
Unit of measure
Product
offering
Product Package Place Price Positioning

promotion
* Footnote
Source: Sources
314
Message
WIRE CUBES
Unit of measure
Text
Text
* Footnote
Source: Sources
315
Message
CUTOUT 3D
Text
Unit of measure
Text Text
Text
* Footnote
Source: Sources
316
Message
LINEAR A 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
317
Message
LINEAR B 3D
Unit of measure
Text
Text Text
Text
* Footnote
Source: Sources
318
Message
LINEAR C 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
319
Message
LINEAR D 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
320
Message
LINEAR E 3D
Unit of measure
Text Text Text Text
* Footnote
Source: Sources
321
Message
LINEAR G 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
322
Message
LINEAR I 3D
Unit of measure
Text Text
* Footnote
Source: Sources
323
Message
LINEAR J 3D
Unit of measure
Text
Text Text
Text
* Footnote
Source: Sources
324
Message
LINEAR N 3D
Unit of measure
Text Text Text Text
* Footnote
Source: Sources
325
Message
LINEAR P 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Sources
326
Message
LINEAR Q 3D
Unit of measure
Text Text
* Footnote
Source: Sources
327
Message
LINEAR Q 3D
Unit of measure
Text Text
* Footnote
Source: Sources
328
Message
PROPELLER 3D
Unit of measure
Text
Te
xt
Text
* Footnote
Source: Sources
329
Message
SPIRAL1 3D
Unit of measure
* Footnote
Source: Sources
330
Message
SPIRAL2 3D
Unit of measure
Brakes
Spiral
* Footnote
Source: Sources
Tube in tube 331

Message
STARS 3D
Unit of measure
* Footnote
Source: Sources
332
Message
RINGS 3D
Unit of measure
* Footnote
Source: Sources
333
Message
PERSPECTIVE 3D
Unit of measure
* Footnote
Source: Sources
334
Message
ARROW 3D
Unit of measure
* Footnote
Source: Sources
335
Message
CUBES1 3D
Unit of measure
* Footnote
Source: Sources
336
Message
CUBES2 3D
Unit of measure
* Footnote
Source: Sources
337
Message
CUBES3 3D
Unit of measure
* Footnote
Source: Sources
338
Message
SCALE
Unit of measure
Text
Text
* Footnote
Source: Sources
339
Message
SCALES
Unit of measure
Text
Text
* Footnote
Source: Sources
340
Message
2 AROUND
Unit of measure
Text
Text
* Footnote
Source: Sources
341
Message
4 IN 1 SQUARE
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Sources
342
Message
4 IN 1 TRI
Unit of measure
Text
Text
Text Text
* Footnote
Source: Sources
343
Message
SIZES IN
Unit of measure
Text
Text
Text
Text
T
ext
T
ext
* Footnote
Source: Sources
344
Message
CROSS SECTION
Unit of measure
Text Text
* Footnote
Source: Sources
345
Message
HONEYCOMB
Unit of measure
Text
Text Text
Text
Text Text
Text
* Footnote
Source: Sources
346
Message
JOINT
Unit of measure
Text Text
Text Text
Text Text
Text Text
Text Text
* Footnote
Source: Sources
347
Message
PYRAMID
Unit of measure
Text Text
Text
* Footnote
Source: Sources
348
Message
SCREEN
Unit of measure
Text Text
t t
Tex Tex
* Footnote
Source: Sources
349
Message
OPEN UP
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Sources
350
Message
SPOTLIGHT
Unit of measure
Text Text
Text Text
* Footnote
Source: Sources
351

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This is the standard IBM Global Services color palette

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Additional Strategically Additional

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Design Development Deployment Performance

Design Development Deployment Performance

Version Version Version Version

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Project Time line

1st Quarter, 1998 2nd Quarter, 1999 4th Quarter, 2001

1998 1999 2000 2001 2002

3rd Quarter, 1998 2nd Quarter, 2000

If Company leverages profits to enter new markets, it

A Gantt chart/timeline diagram

Initial Project Timeline (In Weeks)

Conduct Marketscape Scans

Interviews & Internal Assessment

Identify Business Model

Develop Opportunity Profiles

Develop Path Forward

Task Year 1 Year 2 Year 3 Year 4

Text • Text • Text • Text • Text • Text

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Text • Text • Text • Text • Text • Text