Submitted by:

Bharat Rishi
Ekta Sethi
Hitesh Agarwal
Nareshwar Painuly
 LOCATION
High street

IMAGE MIX
Sound: High density as well as high type
Employee:Low density and high type
Fixtures:High density as well as high type
Merchandise:Low density and high type
Visual:High density as well as high type
 THEME
150 Years of trusted Levis brand
Rugged and authentic look
excellent key copy
No clarity
AIDCS
Seeking to create attention by focal points
Use of appropriate props like old telephone
Use of contrasting background for enhancing
customer experience
Excellent use of mannequins
Proper ticketing and sign ages
DISPLAY POINTS
NESTING TABLE
ENTRANCES
 COLOR BLOCKING
Use of bright colors
Colors not mixed within the group
Vibgyor not followed

FIXTURES
Straight arm, no waterfall, Color mixed on same
arm
No gondolas or floor feature fixtures
Hang rods and crossbars
Wooden shelves
 RECOMMENDATIONS
Convey theme more clearly
Use of more props
Convey theme through the window display
Focal point should be in the middle with more light focus
More high points should be created
Group items to make related item buying easy
use gondolas and floor feature fixtures like 4-way
Lights should only focus on the merchandise
Aisles should be left dark
Place merchandise in the way that range of styles is visible
THANK YOU