PRESENTATION OF THEORIES OF MASS COMMUNICATION I

On Libertarian

Contents

Introduction to Normative Theory Types of Normative Theories Introduction to Libertarian Brief History Self regulating Market Place of Ideas Laissez Faire Doctrine Idea theory strengths & weaknesses Assumption Libertarian Strengths & weaknesses Conclusion

Introduction to Normative Theories

Normative theories were first proposed by Fred Siebert, Theodore Peterson and Wilbur Schramm in their book called Four Theories of the Press. At first the word Normative Theory was pronounced in USA during the height of cold war with communism and soviet. Often it called as western theories of mass media

Introduction to Normative Theories Cont.

This is a type of theory that describes an ideal way for media systems to be structured and operated. Normative theories do not describe things as they are nor do they provide scientific explanations; instead, they describe the way things shall be if some ideal values or principles are to be realized.

Types of Normative Theories

The Authoritarian Libertarian Social Responsibility Soviet Communist Democratic-Participant Media Theory Development Media Theory

Introduction to Libertarian Theory

Began during the Enlightenment (Milton, Locke, Mills): Rationalism and Natural Rights Time of the Founding Fathers Press informs, entertains and sells Press helps discover the truth the free marketplace of ideas Anyone can publish Cant defame or be obscene Checks government

Brief History
Early libertarian arguments MILTON'S SELF-RIGHTING PRINCIPLE American Revolution against Britain Bill of Rights 18th Century 19th Century

Self regulating Market place of ideas

Ideas should be put before the public, and from that "marketplace' the public will choose the best. Fundamental Principle of Capitalism Classical capitalist Theory Other term that is used Laissez Faire Doctrine

Laissez Faire Doctrine

The idea that government shall allow business to operate freely and without official intrusion. The ideas compete and the best will be bought. In the media system the marketplace of ideas meant that if someone comes up with a good idea and then transmits it through some form of mass communication

Market Place of Ideas Theory

Strengths and weaknesses

Assumptions of Libertarian

Individual should be free Sees press as free market place of ideas Does not advocate media immunity Criticism on government No restrictions while importing and exporting messages Advocates that press should be seen as partner

Intact example of libertarian

Names of countries that are practicing libertarian

Strengths and weaknesses of libertarian

Conclusion