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Project Rebuild

Project Rebuild

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Published by Hannah Goetz

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Published by: Hannah Goetz on Sep 20, 2013
Copyright:Attribution Non-commercial


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Proposal pg. 2Background Information pg. 4Goals pg. 6Marketing Plan pg. 7Timeline pg. 8Schedule of Events pg. 11Budget/ Anticipated Expenses pg. 14Anticipated Revenue pg. 16Contingency/ Back-up Plan pg. 17
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This week long community-wide event will complete the rebuild of the GeorgiaTheatre in Athens, Georgia. Giving Athens residents an opportunity to add the finishing
touches on the historic Theatre, “Project Rebuild”
will conclude with the grandreopening of the Georgia Theatre. Everyday from Saturday until Friday for a few hours,Athens residents of all ages will have the opportunity to rally at the Theatre. Theirinvolvement will include painting the inner walls. Then, as it gets closer to the grandopening, the volunteers will participate in last minute errands of cleaning, sweeping,polishing, and setting up. With the Theatre being such an important landmark to theAthens community, identity, and culture, many Athens residents would be eager andwilling to help cap the rigorous and prolonging construction. In hindsight, this
community project will promote the local theatre’s rebuilding and renovation.
 Not only will this event be an uplifting and community-strengthening initiative,
but “Project Rebuild” w
ill also
serve as a way to promote the local theatre’s reopening,
generating local involvement as well as significant press coverage.
“Project Rebuild” will seek sponsors to help make the week possible. Local
businesses will have the opportunity to get involved on several different sponsorship
levels. “Project Rebuild” will have one main sponsor, as well as several smaller sponsors.
The main sponsor will make a donation to help support functions including theperforming bands, making t-shirts, etc. Smaller sponsors will have the ability to donatepaint, cleaning supplies, refreshments, etc. The main local sponsor will fund any otherneeded supplies. In return, the sponsors will be recognized on all of the flyers, posters,and t-shirts made.Since Terrapin Beer Company is locally known, targets a similar audience as theGeorgia Theatre, and is involved in the music scene, it is the perfect main sponsor forthis event. The company will fund the bands, the promotional materials, and the beersserved the night of the event.
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The smaller sponsors will also be present and help fund the event. YourPie willbe providing mini pizza pies. Silver Lining Cupcake Company will be present selling theircupcakes. Athens Hardware Company will be donating restoration and painting suppliesin order to make the week prior to the grand reopening possible.Booking great bands should not be difficult. The first act will be a student band,particularly from UGA, to start off the night and build excitement. Following them willbe an opening act for the main band, a very talented and popular local band. And, finallyconcluding will be a widely known band, such as Widespread Panic.The promoting concert will be open and inexpensive to the public, only allowingthe first 1,000 people to purchase tickets and to enter, while including the week-longdevoted volunteers free of admissions. The Theatre will benefit from the amplifiedamount of recognition. Furthermore, from the sold tickets, from the sold food andbeverages, from the t-shirts, and from any theatre merchandise sold, the Theatre willmake a lot of profit.T
he event’s success would be measured by the follow
ing factors: the number of people attended, the number of flyers passed out, the amount of money made at theconcert, and media coverage.Media coverage will include mainly the local magazines and newspapers.
Red and Black 
 Athens Banner-Herald 
Flagpole Magazine
 Athens Magazine
Blvd Magazine
are all potential media outlets.All anticipated profits will go towards repaying the Georgia
Theatre’s rebuilding

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