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AGING TODAY
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Public Libraries:
Community-Based Health
Clubs for the Brain
By Alvaro Fernandez
Public libraries have long offered the public more than books. And now, recent demographic
and scientific trends are converging to fundamentally transform the role of libraries in our cul-
ture. Libraries are taking on a new mission: to help promote cognitive health in their communi-
ties, potentially using the concept of brain fitness as a framework for library-based lifelong
learning, civic engagement, gaming and health promotion initiatives.
Last fall, I delivered a talk, “The Emerging Brain Fitness Field: Research and Implications,”
to the librarians at The New York Public Library (NYPL). This included a “brain 101” overview
(a basic introduction to the brain and brain fitness) and discussion of the growing research about
how lifestyle factors contribute to lifelong cognitive health. The session, which also discussed
how navigate through the emerging, sometimes confusing, field of brain fitness, was part of
NYPL’s first Health & Wellness Month. This month-long series of lectures for library staff—
with topics ranging from nutrition to stress management and exercise—turned out to be influen-
tial in creating major health events for older adults.
Copyright © 2009 American Society on Aging; all rights reserved.This article may not be duplicated,
reprinted or distributed in any form without written permission from the publisher: American Society on
Aging, 833 Market St., Suite 511, San Francisco,CA 94103-1824; e-mail: permissions@asaging.org.
Aging Today Volume 30, Number 3 May–June 2009
Libraries nationwide are using other new programs to promote brain health. One example is
the Lifelong Access Libraries Initiative, funded by The Atlantic Philanthropies, which is an all-
inclusive way for older adults to improve their brain fitness through civic engagement.
The Game Is On
Gaming, thanks to the Nintendo Wii, is quickly becoming a major opportunity to foster inter-
generational activities. At least 18 of the 89 NYPL locations ordered Wii gaming equipment
and software programs in 2008, for both in-library use and to be checked out. The American
Library Association celebrated the first “National Gaming @ Your Library Day” on November
15, 2008, encompassing both board and videogames.
Brigid Cahalan, an older adult services specialist at NYPL, says that Wii gaming has be-
come one of the most popular activities that engages older adults in the libraries. Previously,
more traditional computer classes had long been the major attraction. Says Cahalan, “If we
want to become hubs of learning and community activity, we need to offer new types of so-
cial activities.” Gaming has turned out to be working well in attracting elders, with library
staffs helping to create intergenerational activities and classes where teens teach and interact
with older adults.
As libraries engage older adults with innovative lifelong learning, civic engagement, gaming,
health and wellness promotion programs and events, it appears that brain fitness is the glue that
binds these activities together. This raises an interesting question for librarians and profession-
als in the fields of aging and lifelong learning to consider: In the future, could public libraries be
transformed into health centers for the mind and brain?
Written by the cofounders of SharpBrains, the Guide contains seven meticulously researched
and fully annotated chapters that provide a concise overview of the four pillars of lifelong brain
maintenance and a perspective on the growing field of brain fitness. The Guide reviews the most
current evidence behind a number of products that make brain fitness and brain training claims,
so that consumers may make informed decisions. The book also speaks to both professionals
and lifelong learners about emerging trends and forecasts of the future.
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Seat-
tle, Wash.: Pear Press, 2008) by John Medina
Dr. John Medina, molecular biologist and director of the Brain Center for Applied Learning
Research at Seattle Pacific University, Wash., writes an engaging, comprehensive introduction
to the many daily implications of recent brain research.
The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain
Science (New York, N.Y.:Viking Adult, 2007) by Norman Doidge
Dr. Norman Doidge, psychiatrist and author of this New York Times bestseller, brings us “a
compelling collection of tales about the amazing abilities of the brain to rewire, readjust and
relearn.”
A User’s Guide to the Brain: Perception, Attention, and the Four Theaters of the Brain
(New York, N.Y.: Pantheon, 2001) by John J. Ratey
Dr. John Ratey offers a stimulating description of how the brain works. This is an excellent
“brain 101” book for those new to the brain fitness field.
Please visit http://www.sharpbrains.com/resources/books/ for an additional reading list. To
order The SharpBrains Guide to Brain Fitness, go to www.sharpbrains.com or www.amazon.com.