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Association
of
Of
Conduct
Issue
~ R E A L T O R S ®
age 9
What's
All
The
weeting
About?
ilitary, churches-, socialgroups, media, celebrities,
and businesses
are all using Twitter to communicate. Withan estimated
4.1
million visits
each
month,
and
climbing, Twitter is
the
fastest growing social network.But is Twitter a fleeting trend, as
some
predict,
or
a powerful communications tool?While Twitter messages can onlycontain 140
characters or
less,Twitter's power lies
in
the
exponential
broadcast
potential
created
when you engage
in
conversationwith others,
or
when "followers"retweet your message
to
their
fol-
lowers and
so
on. Twitter alsogives you
the
ability
topost photos
and link
to
articles, websites,blogs, and even YouTube. Plus, it'seasy, free, and can
be accessed
from
computer or
mobile device.And
despite
appearing like a series of disjointed
conversations
scrolling
by,
Twitter
direct
communications
and
real
conversations are
possible
when
you learn a few Twitter rules.
REALTOR®
organizations
such
as
the
Hawai'i Association of
REALTORS®
and
the
National Association of
REALTORS®
are
alreadyusing Twitter
tocommunicate
with
their
members.
You
can
fol-
low
themat
HCRealtors
and
REALTORS,
respectively.Elizabeth "Biz" Kellam
(RA)
atCentury
21
Paradise
International,
who has been
on Twitter
since
De-
cember
2007, says, "Tweeting is
not about
immediate listing
or
closing,
but
about
introducingyourself
and
other
people and
building relationships. I
wouldn't
walk into a cocktail
party
and say,
'Hi
I'm
Biz
Kellam
and
I've been inHawai'i Real Estate
since
1990,
so
let me list
your home
for sale.'Rather you Tweet
about your
in
terests,
general information
about
Cdntinued
on page
4
~ ! " - ' . - . . . I · - ~ ' - I o I " " ' I o I 6 1 " ' * " .
 
~
 
-
..-"--
...
 
"followers"
retweet
your
Wha
'5
AI
T
e
weeti
g
About?
Continuedfro"""you,
and
get
to
know
people and
build relationships."Just
as
in real life sales,
youwork
with peop'le
you
like
and
re
spect.
Maybe
every
15
to
20
Tweets I'll
put
in
something
real
estate
related
such
as
a link
toan
article
or
information. I
do
noticea spike in my
server stats
when
I
post
a link
to
my blog."Kellam
saysshe's
built
some
solid, long
term business
relation
ships over
time
and met people
.
who
refer
business
to
her. She tells
the story about
helping a
vendorshe
met
at
a local
trade
show
finda real
estate
agent in Florida.
"We
were
chatting
at
his booth,
andwhen
he noticed my Century
21
name
tag,
he
asked
if
I knew any
one
in his
home
town in Florida
to
help him with a
short
sale. ITweeted
on
my
phone,
'Need
anexperienced
short
sale
REALTOR®
in Florida,
DM
(direct message)me.' As I
can
blast
my Tweets
to
Facebook,
the
message
went
outthere
as
well. Within
15
minutes, I
had
five agents for him
to
interview.
He
was
pretty
amazed
and
is
one
of my
best
word of
mouth
referral
sources
now."Again, it's
about
networking
and
building good relationships.
Just
like in
the
offline world."
How to Get Tweeting
Start
a Twitter account.
You
can
sign
up
and
get
started
athttp://www.twitter.com. Once
you
have a Twitter account, which basically consists of
your
name,
avatar(photo
or
logo),
and
profile,
youcan
post
140
characterstatementsabout what
you're doing
and
follow
or
participate in conversations.Build a following.
As
a Twitteruser, you will probably follow oth
ers
who
sound
interesting
to
you. Afollowing
can
snowball as they, inturn, begin following
you
and refer
you to others
with similar interests.Track real
estate
comments.
JoeSegal of Prudential Locations rec
ommends that
REALTORS®
trackand
join
conversations
about
real
estate by
downloading
and
installing Tweetdeck fromhttp://www.tweetdeck.com/beta/
and
then
indicating keywords
to
begin a
search,
for example, "realestate," "homes,"
or
"realtor."
While Twitter
messages
can
only
contain
140
characters
or
less, Twitter's
power
lies
in
the
exponentialbroadcast
potential
created
when
you
engage
in
conversation
with
others,
or
when
message
to
their
followers
and
so
on.
How to
be
a smart Tweeter
:
Be social.
Successon
Twitter de
mands participation andconversation
to
build relation
ships
and
gain
trust
with
your
shareholders
(following).
Be
responsive.
If
someone
asks a
question
or
messages you
directly
or
with
an
@sign,
try
to
provide
an
immediate
response.
Share information pertinent andrelevant to your followers. Twitter isa great way
to
engage
in
conversation and
share
information throughlinks
to
articles, blogs, YouTube, andphotos.
You
can also link Twitter
to
websites and Facebook.Ask questions. Although it sometimes appears
that
no one is readingyour Tweets, posting a question (orsomething controversial)
will
dispel
that
belief quickly.
You
will
get youranswer in moments.Retweet
and
#FoUowFriday
to
help
others
increasetheir
following,
and
to spread the
word. Help
others
build
their
fonowings byRetweeting
their
r,1essages(RT@twittername)
or
listing
their
Twitter names, plus #FollowFriday
on
Fridays,
recommending your
followers also follow them.Remember Twitter is a socia.:
~ ~
 
rum. Once you Tweet, it's hare!
:r:
retract,
so
keep comments
pos:tive
and
don't
sabotage
yourself
by
saying
something you
wouldn'.
say
in public.Whether Twitter is here to
stay or
a platform for future social mediaremains
to be
seen.
In
the
meantime,
the
power of Twitter is being
Is
ew
Law
Protects
Rente
sW
en
T
he
"Helping Families Save
quence
of a foreclosure affectingthrough
the
remainder
of
theirTheir Homes Act of
2009,"
theproperty
being rented. The newlease,
if
the home
will
continue towhich
became
law on May
20,
federal law requires
that
tenants
be
be a rental property.
2009,
includes provisions
toprotect
given
90
days notice prior to having
HAR
is
currentl_
reViewing
tenants
from eviction as a conse-
to
vacate and allows them
to
tay
is
~ a r . d G . r ' : :
 
c"',
__
~ o e : : _ ' . . J e
 
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of 00

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