Target audience

Gender more female than male (65% to 35%)

Age -15-20 yrs -Most likely to be in higher education

Target audience

Hobbies -Socialising -Going out -Surfing the internet -Playing instruments like acoustic guitar or keyboard -

Appearance -Casual -Fairly mainstream -Not too heavy or too light make-up

Characteristics -Outgoing -Confident -Sociable -Active -Cheerful

Typical reader
Angela is 19 years old and she lives in London. She is in her first year at university and she studies Photography at University of the Arts London. She grew up listening to artists such as Busted, McFly and Avril Lavigne and she is greatly inspired by them. She has many of their albums and listens to them frequently. Although she likes to buy albums but she generally downloads music from her iPod. She has been to a couple of festivals and concerts and she is very keen in going to more. Angela is very sociable and has many friends who also love the same music as her which creates a strong relationship between them. They often hang out together and discuss about the pop/rock music genre. She is really passionate about her music and listens to it whenever she can. She also often uses social media to connect with her favourite artists as well as keeping in touch with her friends. She likes to spend time with a lot of people and go to parties but she also likes to spend some time alone occasionally.