INTERNAL Strengths 1. Leading telecommunication company in the Philippines in terms if its operations 2.

Have various business operations in the telecommunication industry 3. Advanced Integrated Network helping to provide better services 4. Total mobile, broadband and other service subscriber base is approximately 100 million

EXTERNAL Opportunities 1. Establishing partnerships among different countries for the growth of the company. 2. Network Expansion to serve wider number of customers. 3. Addressing the growing demand for wireless services in the Philippines.

Weaknesses

Threats 1. Tight competition in the industry thus 1. Over dependence on a smaller market pressuring the margins. 2. Rapid technological changes needing without huge global operations constant strategic changes. 2. Has a concentrated market 3. Currency Fluctuation impacting foreign revenues.

Strengths 1. Leading telecommunication company in the Philippines in terms if its operations 2. Have various business operations in the telecommunication industry 3. Advanced Integrated Network helping to provide better services 4. Total mobile, broadband and other service subscriber base is approximately 100 million Opportunities 1. Establishing partnerships among different countries for the growth of the company. 2. Network Expansion to serve wider number of customers. 3. Addressing the growing demand for wireless services in the Philippines. S101: Since PLDT has already established a strong name in the industry, they could already easily establish partnership among different companies. S2O2: PLDT could expand its network since they already have various operations in Telco industry S3O3: PLDT could use their advanced integrated network in addressing the growing demand for wireless services in the Philippines S2T1: Hence there is a tight competition in the industry thus pressuring the margins, PLDT should have various and unique business operations in the telecommunication industry to set an edge. S2T2: To be able to adapt to the rapid technological changes and the need to constantly change strategy, PLDT must engage in more vast business activities.

Weaknesses 1. Over dependence on a smaller market without huge global operations 2. Has a concentrated market

W1O1: To address the problem of PLDT in over dependence on a smaller market they could establish more partnerships among different countries for the growth of the company. W202: So as to address their problem in having a concentrated market

Threats 1. Tight competition in the industry thus pressuring the margins. 2. Rapid technological changes needing constant strategic changes. 3. Currency Fluctuation impacting foreign revenues.

W1T1: Since there is already a tight competition in the industry, PLDT should not only focus on their smaller market without huge global operations W2T1: Because of the tight competition in the market they should not only focus on its concentrated market.