MEDIA BRIEF

Client: _____________________ Brand: ________________ Product: _____________________

Campaign Period: _________________ Starting date: __________ Ending date:

____________

Task: Schedule Others _______________

Media: TV RADIO PRESS CINEMA OTHERS

General Information:
- Target Audience:
_________________________________________________________
- Geographic Markets / Stations:
____________________________________________________
- Market Share: _________________________________________________________
- Competition: _________________________________________________________
- Others: _________________________________________________________

Total Budget: __________________

Budget TV: ____________________ Budget Press: _______________ Others: __________
Budget Radio: ____________ Budget Internet: ______________

Creative Material:
Copy / Size: ______________________________________________________________________
Title / Duration: ____________________________________________________________________

GRPs / Reach Targets: _______________________________________________________________

Special considerations / preferences:

_____________________________________________________________________________________

Job instructions: _____________________________________________________________________

Date submitted: _______________________

Agency Deadline: _______________________
Client Deadline: _______________________

_____________________________ ______________________________
CLIENT SERVICE MEDIA

Attachments : ___________________
: ___________________
: ___________________