Elevator Pitch

Elevator Pitch
 Elevator Pitch

What is it?

It’s a brief description or presentation of

your project that anybody can
understand.

The expression reflects the average time

for an elevator ride.
 Elevator Pitch
The Elevator Pitch must answer 6
questions.
 Elevator Pitch

The Elevator Pitch must answer 6 questions:

1. What is the project?

 Elevator Pitch

The Elevator Pitch must answer 6 questions:

• What is the project?

• Who is your target audience?
 Elevator Pitch

The Elevator Pitch must answer 6 questions:

• What is the project?

• Who is your target audience?
• What problem does your project
solve?
 Elevator Pitch

The Elevator Pitch must answer 6 questions:

• What is the project?

• Who is your target audience?
• What problem does your project solve?
• How does your project solve the
problem?
 Elevator Pitch

The Elevator Pitch must answer 6 questions:

• What is the project?

• Who is your target audience?
• What problem does your project solve?
• How does your project solve the problem?
• Who is behind the project?
 Elevator Pitch
The Elevator Pitch must answer 6 questions:

• What is the project?

• Who is your target audience?
• What problem does your project solve?
• How does your project solve the problem?
• Who is behind the project?
• What makes the project special?
 Elevator Pitch

4 tips to make a great Elevator Pitch

 Elevator Pitch

4 Tips to make a great Elevator

Pitch

. It must be short

no more than 30-60

seconds).

eople don’t have time. You

need to grab their attention
 Elevator Pitch

4 Tips to make a great Elevator

Pitch

. It must be easy to
understand.

void jargon. Everybody

from your grandmother to
your grandchild must be
able to understand it.
 Elevator Pitch

4 Tips to make a great Elevator

Pitch

. It must have a hook to

attract donors.

se a statement, question, or
fact that piques their
interest.
 Elevator Pitch

4 Tips to make a great Elevator

Pitch

. It must be convincing.

on’t leave the donors with

more questions than
answers.
 Elevator Pitch

xamples:

ad Elevator Pitch - Chronowake:

ood Elevator Pitch – Evernote (60s):

ood Elevator Ptich – Ideal Balance (30s):