Movie Piracy is considered by Dan Glickman as “
the greatest threat to the economic basis of movie-making in its 110 year-history". If the Motion Pictures Association of
America’s topper is so afraid by the phenomenon, it must be very important. It is
very weird to find out that there are very few researches made about it. Somequantitative ones have been done to figure out the importance of this consumer misbehavior. It is also very surprising that even if deviant behavior has been studiedfor a long time by marketers, nobody has really focused on this particular deviant behavior.The purpose
of this study is to explore the pirates’ mind, how and why they act. In
order to do so, we will first review the already made researches about the phenomenon in a literature review. Then we will summarize the current knowledgeabout the movie industry and the deviant behavior. The second part will focus on the pirate and will try to draw a portrait of him in order to understand what drives his behavior and how to tackle effectively the issue of movie piracy.