AB OUT McDonald’ s

• McDonald's was started as a drive-in restaurant by

two brothers, Richard and Maurice McDonald in
California, US in the year 1937

• Currently McDonald's operates in 121 countries &

having more than 30000 restaurant and serving 53
Million customers everyday

• Entered in India-1996

• McDonald's India is a 50 - 50 Joint Venture between

MCDONALD CORPORATION and two Indian
businessman Amit Jatia and Vikram Bakshi

• McDonald's vision is to be the world's best quick

service restaurant experience. Being the best means
providing outstanding quality, service, cleanliness,
and value, so that we make every customer in every
 PRODUCT

•McDonald’s product includes vegetarian

and non-vegetarian items

•Also involves combo

•Cares for customer’s sentiments
towards religion and Culture
•Separate cooking area and equipments
•Soups available only in Portuguese
•Takes dietary concern-Burger King
healthier Kids' Club
 PRICE

•Policy which caters to Indian customers

•Quite affordable products

•Heavily marketed “Happy Price Menu”

•Importance to brand and its integrity

 PLACE

•Located at prime locations

•Evenly spread in NCR
•Almost in all big cities
•At residential areas, malls,
multiplexes
 PROMOTION

• Target customer – Childrens

• Awareness about products among People
• Use of Different Media like Television,
hoardings and bus shelters
• DDB Needham and Leo Burnett agencies
appointed for the advertisement
• Description of Products on Paper Mats
placed in the trays.
• The placing of the pamphlets and banners
in and around the outlets
• 80-20 Menu Board
• Lucky Promotion strategies
 PHYSICAL EVIDENCE

• The physical appearance affects not only

the impression outsiders have of a business
but also the way that business functions.

• Staff members

• Location & appearance

• Building maintenance

• Visible cues
 PROCESS

• Food manufacturing Transparent to

customers
• Training to the licensees
• Invented the most efficient cooking
equipment
• New methods of food packaging and
distribution
• McDonald’s In India followed the same
tradition
• Spent Rs.50 Crore - even before the
 PEOPLE

• Stars as per their performance

• Gives employees larger role in
decisions
• Philosophy of Quality, Service,
Cleanliness and Value (QSC&V) is the
guiding force behind its service
• Customer always comes first
• Fast friendly service
• Provides clean, comfortable
environment especially suited for
families
PEOPLE

ORGANIZATIONAL CHART
BYE BYE SEE U AT
McDonald’S

Thanking you