Professional Documents
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ABOUT SHINE: Premium 3- star hotel in the country Major player in the industry since the past 25 years 15 hotels spread across 12 states in India Hotel best known for its impeccable aesthetic sense of interiors
Shine- Leh & Mount Abu rated amongst the top 50 hotels
in the segment Tie ups with leading travel portals
CUSTOMER BREAK UP
Walk in, 7%
Groups, 40%
EXPANSION:NEED: Cut throat competition in the hospitality industry Innovative ideas by new entrants rapturing our market Lack of a few facilities leads to dilution of customers SPA HOT WATER SWIMMING POOL OUTDOOR SPORTS
IDEAS:
WHAT IS SPA?
The word technically means mineral spring in Latin A leisure activity that involves relaxing body massages and by trained experts Basically aims at the overall well-being of a person
TYPES OF SPA
DAY SPA DESTINATION SPA HOTEL/ RESORT SPA MEDICAL SPA MINERAL SPRING SPA
WHY SPA
Its a Rs.1500 crore industry Growth rate of 30 35 % Hectic lifestyle calls for relaxation Leisure travelers and holiday-seekers look up
PLANNED OFFERINGS
Body treatments.
Facial Oil therapy Massages Aroma therapy
Hydro therapy
Manicure and pedicure
REQUIREMENTS
Capital
Trained staff
Infrastructure and Equipment (2500-3000 sq ft.) Well designed interiors Thorough and rigorous advertising
TRAINED STAFF
Consulting Physicians Yoga instructors
Wellness instructors
Massage therapists Beauticians
Hydrotherapy tubs
Massage stone heaters
Average cost/ sitting = 3000/ Annual revenue = 27000000 ( considering 300 days)
PROMOTIONAL ACTIVITIES
Free consultancy for spa
Happy hours Spa day Free souvenir 10 minutes free massage
COSTS INVOLVED
Building and Infrastructure 2.5 crore Equipment cost- 1 crore Products- 50 lakhs Staffing cost 50 lakhs p.a.
ACTION PLAN
Proposed name RADIANCE Start with SHINE-LEH and SHINE Mount Abu within one year initially, as they are the largest revenue earners
Thank you