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OUTBOUND

COMMUNITY HEALTH

OPTIMIZATION

CONTENT DETAILS

11

Brand Posts Total Engagement on Brand Posts Engagement/Post

1.2M

Total Page Fans Avg. People Talking About This (PTAT) Avg. PTAT as % of Fans

Most Engaging Content Type

Most Engaging Post "The Multistrada 1200 has set the all-time record for motorcycles at the 2012 Pike Peak International"
8,480 interactions (30.7x average)

27k
2,498

4,290
0.4% 2.4%

Photos
Top Day/Time For Engagement

Engagement as % of Fans

Friday 10:00 AM 11:00 AM

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Admin Posts and Total Engagement

ENGAGEMENT PEAKS
Admin Posts
4 3 3

Total Engagement
10.0K 9.0K 8.0K 7.0K 6.0K 5.0K

ONLY ONE POST FROM 9/14/12 The Multistrada 1200 has set the all-time record for motorcycles at the 2012 Pike Peak Int 8,480 interactions Total Engagement ONLY ONE POST FROM 9/11/12 Ducati participe en ce moment la 2me dition de Paris Design Week, manifestation place 8,107 interactions MOST ENGAGING POST FROM 9/8/12 Congratulations to Robbie Brown who today became the 2012 Ducati 848 Challenge Champion | 3,055 interactions, 64% of the total for that day

Admin Posts

2 2 1 1 0

4.0K 3.0K 2.0K 1.0K 0

Admin Post Engagement Breakdown

Likes
9.0K

Comments

Shares

ENGAGEMENT BY TYPE

Total Engagement on Admin Posts

8.0K 7.0K 6.0K 5.0K 4.0K 3.0K 2.0K 1.0K 0

24,922 502 2,054

Likes
2,266 per post

Comments
46 per post

Shares
187 per post

Admin Posts by Type

Total Engagement

Engagement Per Post

Likes Comments Shares

0
Status Posts

2,821

2
Links

24.7K

9
Photos

0
Videos
0 500 1.0K 1.5K 2.0K 2.5K 3.0K

30.0K

25.0K

20.0K

15.0K

10.0K

5.0K

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Engagement on User Posts

User Posts
800 700 600 14

Engagement on User Posts

20 18 16

TOTAL ENGAGEMENT ON USER POSTS

4.4% of total engagement on your page

1,270 interactions Total Engagement

User Posts

500 400 300 200

12 10 8 6 4

MOST ENGAGING USER POST

100 0

2 0

"Se anche tu la rivuoi "ROSSA".... clicca "mi piace" e condividi il nostro Urlo Silenzioso!!! | Wall Photos | http://photos-b.xx.fbcdn.net/hp"

by Ducatisti Integralisti (330 interactions)

Top Posters by Total Engagement

(The users whose posts on your wall have received the most engagement)

Top Users by # of Posts

(The users who have posted most frequently on your wall)

Top Users by # of Comments

(The users who have commented most frequently on your wall posts)

Ducatisti Integralisti Zacks Garage Franck Carini Ben Kreten Melanie Kreten Juan Carlos Hernandez Bernal H Rkstr B Kelly Cook Vijay Nalanaglu Yumi Kawaguchi
37 29 19 17 13 13 9 8 7

1,052

Ducatisti Integralisti Ducatisti Integralisti Valentino Rossi Fan Club (INDIA) Alpinestars SPEED Alex Tondini Hudson Valley Motorcycles Ben Kreten Franck Carini Juan Carlos Hernandez Bernal
2 2 2 2 3 3 3 3 5

Isaac Vargas Matteo Balabit Thunder Davis Opentrack Track Days Juned Malek Irene Nobili Jason Forrest Robert Zorn Jury Locatelli Mayank Mishra
2 3 3 3 3 3 3 4 4

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Comments and Brand Posts by Day and Time

Monday
80

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

TOP TIME FOR COMMENTS

Number of Comments

70 60 50 40 30 20 10 0 3 2 2 1 1 0 12 AM 3 AM 6 AM 9 AM 12 PM 3 PM 6 PM 9 PM

10:00 AM 11:00 AM
13.3%
of your total comments

TOP DAY FOR COMMENTS

Brand Posts

Friday
29.1%
Time of Day

of your total comments

600

547

500

400

Frequency

300

200 80 73 21 0

100

68

58 27 15

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